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Atlético Madrid to wear Sock Advertising - La Liga Sock Sponsor Deal

Reigning La Liga champions Atlético Madrid and LFP announced a new sock sponsorship agreement with 'Sockatyes' last Wednesday. Atlético Madrid will become the first La Liga team to wear the striking sponsor on their players' socks.

As part of the sock sponsor deal, the Chinese football accessories company will supply more than twenty Spanish clubs with elastic advertising straps to be worn on their socks.

La Liga Sock Advertising Deal

Several Spanish clubs will sport a sock advertising from October 2014.

The new LFP and Sockatyes Agreement includes 13 La Liga teams and 11 Liga Adelante clubs. The sock sponsorship agreement of the Chinese company Sockatyes and LFP was signed for the next two season until 2016.

Sockatyes elastic straps are designed to improve blood circulation and prevent injuries to the players. Atlético will be the first team to wear the new sock sponsorship in the next La Liga match against Espanyol on October 19.

In December 2013, FC Barcelona announced an innovative inner shirt sponsor agreement with Intel. Real Madrid and FC Barcelona are not part of the new Sock Advertising agreement, while other clubs to wear the sock advertising are Betis, Espanyol, Rayo, Villareal and Malaga.

2026 World Cup Kit Overview

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Launch Today: NBA Accidentally Leaks Minnesota Timberwolves 2026-27 Jerseys

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USA Wear Special Rainbow Numbers Against Germany

The United States men's national soccer team wore special rainbow-colored namesets during their friendly match against Germany on June 6, 2026, in support of Pride Month. The unique multicolored design was applied exclusively to the names and numbers on the back of the players' jerseys, while the front of the kits retained their standard gray appearance.

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England Release Squad Numbers for 2026 World Cup

Update - Sunday, June 7, 2026: Subside Sports have created two nice images showing the Nike England 2026 World Cup font applied on the kits and the full squad.

England have released their squad numbers for the 2026 World Cup.

1: Jordan Pickford
2: Ezri Konsa
3: Nico O'Reilly
4: Declan Rice
5: John Stones
6: Marc Guehi
7: Bukayo Saka
8: Elliot Anderson
9: Harry Kane
10: Jude Bellingham
11: Marcus Rashford
12: Tino Livramento
13: Dean Henderson
14: Jordan Henderson
15: Dan Burn
16: Kobbie Mainoo
17: Morgan Rogers
18: Anthony Gordon
19: Ollie Watkins
20: Noni Madueke
21: Eberechi Eze
22: Ivan Toney
23: James Trafford
24: Reece James
25: Djed Spence
26: Jarell Quansah

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Sanfrecce Hiroshima 26-27 Home & Away Kits Released

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