Nike or Adidas? Who Will Become Germany's New Kit Supplier?
"Nike has a real chance to become the new kit supplier of the German national football team."
The president of the German Football Association Wolfgang Niersbach stated in an interview with the German magazine Sponsors that the German Football Federation is set to open negotiations for a record-breaking kit deal.
Update 05/03/2015 - 15:30 GMT: "Our existing contract with the German Football Association runs until the end of 2018. Therefore, it is much too early to speculate about a renewal. Of course, we want to continue our successful partnership. Adidas and the DFB belong together," said Adidas CEO Hainer on Thursday.
In 2007, the German Football Association signed a 11-year kit deal with Adidas worth €250m until 2018. Reports back then stated that arch rival Nike offered almost twice as much as Adidas. Nevertheless, the German Football Association opted for their long-term kit supplier Adidas, which caused a controversial debate.
Germany's Adidas kit deal expires in 2018
The current Adidas kit deal with the German National Football team will expire after the 2018 World Cup in Russia, and was signed back in 2007.
"The lead times to design a new collection are very important in the equipment area. Having worked closely with Adidas for years, we will talk with Adidas firstly. Of course, Nike has a fair chance to become Germany's new kit supplier, but there may also be other companies who want to become our new kit supplier," said the president of the German Football Association, Wolfgang Niersbach.
Most valuable International Football Shirt Sponsorship Deals
| Country | Kit Supplier | Value | Deal ends |
| France | Nike | €42.6m | 2018 |
| England | Nike | €34.5m | 2018 |
| Brazil | Nike | €30.7m | 2018 |
| Germany | Adidas | €25m | 2018 |
| Spain | Adidas | €24m | 2018 |
| Italy | Puma | €20m | 2018 |
| United States | Nike | - | 2022 |
| China | Nike | €14.5m | 2026 |
| Russia | Adidas | €12.5m | 2018 |
In December 2014, Adidas announced that the Germany 2014 World Cup Home Kit was sold more than 3 million times since November 2013.
Would you like to see the German national football team wearing Nike Kits after more than 40 years with Adidas?
Vintage Football Shirts
from Cult Kits
1995/97 Adidas GK 'Terminator' Template Shirt (S)
2010/11 England Training Shirt (S*) Umbro
1990 Alan For England A3 Print
2008/09 Santos Richarlyson #20 Home Shirt (M) Reebok
2000 Puma Eurotech Sg Football Boots (13.5 Kids)
Iconic Arsenal Shirts A3 Print
2003/04 Juventus Davids #26 L/S Home Shirt (M) Nike
2024/25 Mexico *Player Issue* Away Shirt (M) Adidas
2021/22 Detroit City Bomber Jacket (M) Starter
1997/99 Liverpool Ruddock #14 Away Shirt (S) Reebok
LEAKED: Adidas to Release Boca Juniors 2001 Copa Libertadores Homage Kit - Original Kit Made by Nike
Club America 26-27 Away Kit Leaked - 5 New Pictures
Footy Headlines can now leak 5 new pictures of the Club America 26-27 away kit. Although it is a fake, the design is identical to the real one.
The kit features a dark grey and black base with a large V-shaped chevron graphic on the front and back.
Milan 26-27 Home Kit Debuted
AC Milan debuted their new 2026-27 home kit in yesterday’s final Serie A match. The design brings back the club’s traditional striped look for home games.
However, it turned into a disappointing debut, as the team suffered a 1-2 defeat to Cagliari Calcio, consequently missing out on qualification for the 2026-27 UEFA Champions League.
Adidas x KITH x Messi Special Collection Drops May 29
Kith and adidas Football have teamed up with Lionel Messi for a collection marking the 20th anniversary of the player's first World Cup appearance in 2006 and Kith's 15th anniversary. The three-way collaboration includes Argentina-inspired jerseys co-designed with Messi to his exact specifications. Early previews feature designs with the star's "M" logo, Kith branding, adidas elements, and numbers including 10 and 19, nodding to different stages of his international career.
Ronnie Fieg has shared multiple looks via social media showing various colorways and styles that blend football heritage with Kith's aesthetic. The collection is scheduled to release on May 29, 2026, through Kith.com, with a broader range of apparel, footwear, and accessories expected alongside the jerseys.
The project comes ahead of the 2026 World Cup and aligns with Messi's time at Inter Miami. Additional details on pricing and the full lineup will be confirmed closer to the launch date.
