Nike or Adidas? Who Will Become Germany's New Kit Supplier?
Mar 5, 2015, by Chris
"Nike has a real chance to become the new kit supplier of the German national football team."
The president of the German Football Association Wolfgang Niersbach stated in an interview with the German magazine Sponsors that the German Football Federation is set to open negotiations for a record-breaking kit deal.
Update 05/03/2015 - 15:30 GMT: "Our existing contract with the German Football Association runs until the end of 2018. Therefore, it is much too early to speculate about a renewal. Of course, we want to continue our successful partnership. Adidas and the DFB belong together," said Adidas CEO Hainer on Thursday.
In 2007, the German Football Association signed a 11-year kit deal with Adidas worth €250m until 2018. Reports back then stated that arch rival Nike offered almost twice as much as Adidas. Nevertheless, the German Football Association opted for their long-term kit supplier Adidas, which caused a controversial debate.
Germany's Adidas kit deal expires in 2018
The current Adidas kit deal with the German National Football team will expire after the 2018 World Cup in Russia, and was signed back in 2007.
"The lead times to design a new collection are very important in the equipment area. Having worked closely with Adidas for years, we will talk with Adidas firstly. Of course, Nike has a fair chance to become Germany's new kit supplier, but there may also be other companies who want to become our new kit supplier," said the president of the German Football Association, Wolfgang Niersbach.
Most valuable International Football Shirt Sponsorship Deals
| Country | Kit Supplier | Value | Deal ends |
| France | Nike | €42.6m | 2018 |
| England | Nike | €34.5m | 2018 |
| Brazil | Nike | €30.7m | 2018 |
| Germany | Adidas | €25m | 2018 |
| Spain | Adidas | €24m | 2018 |
| Italy | Puma | €20m | 2018 |
| United States | Nike | - | 2022 |
| China | Nike | €14.5m | 2026 |
| Russia | Adidas | €12.5m | 2018 |
In December 2014, Adidas announced that the Germany 2014 World Cup Home Kit was sold more than 3 million times since November 2013.
Would you like to see the German national football team wearing Nike Kits after more than 40 years with Adidas?
Kalamata FC 26-27 Away Kit Released
Greek Super League club Kalamata FC have officially unveiled their 2026-27 away kit. Made by Macron, the new design introduces a sleek blackout-inspired look for the upcoming season.
The Macron Kalamata FC 2026-27 away shirt features a predominantly black base with a subtle tonal geometric pattern across the front. White Macron, Novibet sponsor and club crest details provide contrast, while black trim on the collar and sleeve cuffs completes the clean monochromatic design.
What do you think of the new Kalamata FC 2026-27 away kit? Let us know your thoughts in the comments below.
SV Elversberg 26-27 Third Kit Released
German 2. Bundesliga side SV Elversberg and Nike have officially unveiled the club's new third kit for the 26-27 season. The vibrant uniform gives the team a standout alternative look for the new campaign.
The Nike SV Elversberg 26-27 third shirt features a bright red-orange base covered in an eye-catching optical halftone graphic pattern across the front and sleeves. White detailing is used for the Nike Swoosh on the right chest, while the traditional SV Elversberg crest is positioned on the left. Main sponsor HYLO sits prominently in a black rectangular box across the middle.
On the back, player names and numbers are printed in white with black outlines, with the club's tagline printed on the upper collar area. The kit is set to be worn during selected away fixtures throughout the 26-27 season.
Grenoble Foot 38 26-27 Away Kit Released
French Ligue 2 club Grenoble Foot 38 and Nike have officially launched the club's new away kit for the 26-27 season.
The Nike GF38 26-27 away jersey features a clean white base paired with vivid royal blue raglan sleeves. The defining feature of the shirt is a bold blue mountain graphic across the lower front, drawing direct inspiration from the surrounding Alps. Dark blue accents complete the look on the Nike Swoosh and the Carrefour Market sponsor logo. Just like on the home shirt, the regional coat of arms of Dauphiné is detailed on the upper back.
Matching royal blue shorts and black socks complete the full Grenoble Foot 38 26-27 away strip.
Stockport County 26-27 Third Kit Released
Stockport County and Puma have officially launched the club's new third kit for the 26-27 season. The vibrant new release completes the club's kit set for the campaign, joining the previously revealed home and away strips.
The Stockport County 26-27 third shirt introduces a striking coral base color featuring a subtle vertical graphic pattern running down the front. All accent details, including the Puma cat logo, main front sponsor VITA, and the monochrome Stockport County crest, are finished in contrasting black.
Matching coral shorts and socks complete the full uniform setup. The Puma Stockport County 26-27 third kit is available to purchase now both online and at the physical County Store.
Sint-Truidense 26-27 Away Kit Released
Belgian Pro League side Sint-Truidense VV has officially launched its new away kit for the 26-27 season, designed by Olympic. Following the release of their home kit earlier this summer, the new away strip presents a sharp monochromatic look for the upcoming campaign.
The Sint-Truidense 26-27 away jersey features a clean white base dominated by thin black vertical pinstripes running down the body. Contrasting black raglan sleeves are finished with white trim on the cuffs, while a black V-neck collar anchors the overall layout. The club crest sits centrally on the upper chest, complemented by Olympic branding and various sponsor logos across the shirt. Completing the full look, the shirt is paired with black shorts and dark socks.
The new STVV 26-27 away uniform is now officially available for purchase through the club's webshop.
Siena FC 26-27 Home Kit Released
Italian Serie D club Siena FC has officially revealed its new home kit for the 26-27 season, produced by Adidas. The design highlights the club's iconic black and white identity through a bold geometric concept.
The Adidas Siena FC 26-27 home jersey features a distinctive quartered pattern across the front. Black and white blocks create a stark contrast across the chest and torso, accompanied by Adidas' signature three stripes on the shoulders and a classic crew collar. Subtle gold accents along the bottom hem add a refined touch to the overall look.
Completing the design, the official Siena FC crest is positioned on the left chest opposite a clean white Adidas logo.
FC Luzern 125th Anniversary Kit Released
FC Luzern and Erreà have officially launched a special 125th anniversary kit as part of the Swiss club's jubilee celebrations for the 26-27 season. Founded in 1901, the Lucerne-based side is marking 125 years of history with a refined design that pays homage to traditional football aesthetics.
The shirt features an off-white base with a dark navy polo collar and matching sleeve cuffs. To maintain a clean retro look, all main sponsor logos as well as the Erreà manufacturer logo are applied in tonal whiteout styling, blending into the fabric. The central highlight of the design is the special gold octagonal crest on the chest, bordered by laurel leaves and the number 125. Completing the look, the back of the shirt features dark navy numbers alongside the commemorative years 1901-2026 printed in gold below the collar.
The uniform is completed with dark navy shorts and socks. FC Luzern will wear the kit during their official jubilee match against FC Lausanne-Sport on August 22, 2026.
