Liverpool Renew Standard Chartered Sponsorship Deal

Liverpool FC today announced a three-year extension of the club's main sponsor contract with the Standard Chartered bank. Standard Chartered has been Liverpool's main shirt sponsor since July 2010.

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Although no financial details of the new Liverpool Standard Chartered Shirt Sponsor Deal were revealed today, it is believed to be in the region of £30m / year. Reports early this year stated that Liverpool was after that sum for the new shirt sponsor contract.

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Billy Hogan, Liverpool FC's chief commercial officer, said: "This extension further demonstrates the great strength of our long-term relationship and the success of our partnership with Standard Chartered."

"The sponsorship of the Liverpool shirt is extremely prestigious and only five brands will have adorned the shirt in the 40 years since we created the sponsorship opportunity."

Peter Sands, group chief executive, Standard Chartered PLC, said: "Liverpool Football Club is a fantastic club and hugely popular across our global footprint.

"Over the last five years our partnership has allowed us to deepen our engagement with our customers, clients and staff, and has provided valuable support to the charitable initiatives close to our hearts".

The Liverpool 2015-16 Kits are the first-ever Liverpool Shirt produced by New Balance. The new Liverpool 15-16 Home Kit was already revealed on April 10, while the New Balance 15-16 Away and Third Kits will be released in Summer 2015.