Alibaba E-Auto Becomes Presenting Partner of FIFA Club World Cup

Just a day before the start of this year's tournament, FIFA today announced that it signed a deal with Alibaba E-Auto to become the new Presenting Partner of the FIFA Club World Cup.

Toyota previously sponsored the FIFA Club World Cup, whereas the last two editions, both held in Morocco, didn't have a Presenting Partner.

Alibaba E-Auto Becomes New FIFA Club World Cup Presenting Partner




Owned by Alibaba Group, a China-based e-commerce company, Alibaba E-Auto has agreed to become the main sponsor of the FIFA Club World Cup for the next eight editions. Alibaba E-Auto will unveil the first "internet car" in 2016 and hopes to build a following through this new partnership.

Beginning at this year’s edition of the competition, which is being held in Japan from 10–20 December, Alibaba E-Auto will have a strong brand presence at both stadiums as well as through the global TV coverage. Alibaba E-Auto will present the Most Valuable Player (MVP) award at each match during the tournament, including the final match on 20 December. The tournament will also provide a worldwide platform for Alibaba E-Auto to launch their upcoming automobile project from 2016 and beyond.

Daniel Zhang, Alibaba Group CEO said: “Alibaba E-Auto, owned by Alibaba Group, is proud to be the Presenting Partner of the FIFA Club World Cup for the coming eight years. Sports is at the intersection of Alibaba Group’s strategic themes of health and happiness, and we look forward to adding new value for participants and consumers in the sports sector through data-driven Internet technology.