Bundesliga Announces Sleeve Sponsors

Bundesliga today announced that teams will be able to individually sign sponsor contracts to fill the advertisement space on the left sleeve, currently used by Hermes in a league-wide agreement.

Bundesliga Sleeve Sponsors from 2017




Hermes and the German league signed a sponsorship contract in 2013 which saw the logistics company's logo appear on the left sleeve of all 36 Bundesliga and Bundesliga 2 teams. Today, it was announced that the partnership won't be renewed after the 2016-17 season and that all teams will be able to individually agree sponsorship deals for this particular ad space.

Share your thoughts on today's announcement in the comments below.