Germany to Sign Record-Breaking Adidas Kit Deal

Adidas will continue to supply the Germany kits, according to several German sources. Long-term Germany jersey supplier Adidas and the German football federation will reportedly announce a new 10-year agreement before Euro 2016.

Germany to Remain with Adidas




As Mopo is reporting, two indepented sources confirmed to the newspaper that Adidas has aced Nike out and will pay an estimated €75-80 million a year from 2018 to 2028. This would make Germany the highest-paid international football team, with more than €30m / year on second-placed France.

Most valuable International Football Shirt Sponsorship Deals


CountryKit SupplierValueDeal ends
Germany (possible)Adidas€75m2028
FranceNike€42.6m2018
EnglandNike€34.5m2018
BrazilNike€30.7m2018
SpainAdidas-2026
Germany (current)Adidas€25m2018
ItalyPuma€18m2022

Source: PR Marketing / own research


German football association DFB was quick to dismiss the record, stating that the offers were still to be presented to the board of directors. "We want to remain transparent. Only after [the next board meeting] we will make a joint decision," said speaker Ralf Köttker.



According to Express, the aforementioned meeting will take place before the end of March. The final decision is expected to be communicated before the start of Euro 2016.

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