Dryworld Faces Allegations of Sexism
Canadian brand Dryworld has making big strides in the world of football this year. From effortlessly signing up some of the biggest Brazilian teams in its first year in the sport to releasing decent first shirts, the brand earned much praise from everywhere. Unfortunately, this was partly overshadowed by the official release event of the new Atlético Mineiro kits a few days ago.
Dryworld faces complaints over both the clothing, or lack thereof, of the female models present at the event, as well as for the washing notes on the inside of the t-shirts that were given away with the telling advice to "give it to your wife".
Some might argue that Dryworld's actions should not be overestimated, but we think, if they want to appeal to larger groups of people, they should cut out the more or less subliminal sexism sooner than later.
@DRYWORLD_IND I'm MASSIVELY disappointed in this sexism. Can you explain this? Doubt I'll buy a jersey now. pic.twitter.com/sBOq47cmrQ
— Riley (@riley_globetrtr) February 16, 2016
Dryworld issed a statement in response to the controversy: ”DryWorld Industries sincerely apologizes for the design of the label on the inside of the T-shirts given away at last night’s launch."
The statement said that the tag was “created as a sample for an ad campaign,” and added that the company accepted “full responsibility for the wrong shirts being distributed."
Let us know what you think in the comments below.
Nike Creates Personalized Mercurial Superfly 11 Boots for Kylian Mbappé's France Goal Record
Nike has presented Kylian Mbappé with a personalized pair of Mercurial Superfly 11 boots to celebrate his record as France's all-time top goalscorer. The special edition boots were created to commemorate his milestone of 58 goals for the national team, a record he reached ahead of his 100th cap.
The bespoke boots feature several unique design elements to honor his achievement. The number 58 is prominently displayed on the lateral heel, accompanied by a small French tricolor flag positioned near the heel collar. Additionally, the sole plate is completely customized in the colors of the French flag, adding a distinct national touch to the standard Mercurial Superfly 11 silhouette.
Mbappé debuted the new boots during the match vs Iraq. As a custom creation specifically designed to mark his record-breaking achievement, the personalized boots remain exclusive to the player and will not be available for public retail release.
Nara Club 26-27 Kits Released
Japanese J3 League side Nara Club have officially released their new 2026-27 kits, produced by Squadra. The new shirts feature a bespoke design centered around the concept "God Deer Pulse" (神鹿の鼓動), paying homage to the sacred deer of Nara.
The collection includes home, away, and goalkeeper kits that all utilize the same thematic template with intricate graphic patterns across the body.
Pre-sales for the new Nara Club 2026-27 kits began on June 22.
UCAN Enters Europe: FC Volendam 26-27 Home Kit Released
The new FC Volendam 2026-27 home kit has been officially released, marking the first foray into the European market for the club's new technical sponsor, UCAN, a Chinese brand.
The design pays tribute to local culture, serving as an ode to Volendamse schilderkunst (Volendam painting art) with a unique graphic pattern incorporated into the traditional orange base. The FC Volendam 2026-27 home kit is available to purchase through the club's official fanshop and webshop.
Adidas Celebrates Messi Breaking the All-Time World Cup Goalscoring Record
Lionel Messi has officially become the all-time leading goalscorer in FIFA World Cup history, netting his 17th goal in Argentina's match against Austria on June 22, 2026. To celebrate this historic milestone, Adidas immediately published a dedicated graphic on their social media channels, crowning their signature athlete with the caption RECORD BREAKER. HISTORY MAKER. The goal moves Messi past Miroslav Klose's long-standing record of 16 World Cup goals.
The achievement comes just days after Messi scored a hat-trick earlier in the tournament to tie the record. During this historic 2026 World Cup run, Messi has been wearing the Adidas F50 'El Último Tango' signature boots.
Burgos CF 26-27 Away Kit Released
The new Burgos CF 2026-27 away kit was officially released today. Made by Macron, the new Burgos Club de Fútbol 2026-27 away jersey introduces an elegant design featuring a black base combined with gold accents and a subtle crown motif referencing the club's tradition.
A special detail on the back of the neck reads the honorific city motto, "Hay un oro que no se compra... se hereda" (There are values you can't buy... you inherit them), completing the classy look for the Spanish La Liga 2 side.
European National Teams Reimagined With Germany Home Shirt Template
Football kit account @The_Kit_Parade has reimagined various European national teams using Germany's 2026 World Cup home shirt template.
The graphic applies the distinct pattern to countries including England, France, Italy, the Netherlands, Spain, Portugal, Ireland, Scotland, Wales, and Sweden. While the design adapts seamlessly to neutral and white bases, with the Irish, Dutch, and Welsh concepts receiving particular praise from fans, others like the Spanish edition proved more divisive due to clashing colors.
Official Images: Al Hilal 26-27 Home Kit Leaked
New images of the Al Hilal 2026-27 home kit have been leaked, giving us a better look at the design for the upcoming Saudi Pro League season. The images, originally shared by @a_z055 and @MidanAlAtqam, reveal the official jersey the players will be wearing on the pitch.
Made by Puma, the Al Hilal 2026-27 home jersey features the club's traditional blue base color. The design incorporates a subtle graphic design.
The Puma Al Hilal 2026-27 home shirt is expected to be officially launched in the coming weeks ahead of the new campaign.
1. FC Köln 26-27 Home Kit Spotted for Sale
The first-ever Adidas 1. FC Köln 2026-27 home kit has been spotted for sale ahead of its expected launch on July 1, 2026. Images shared by our partners @insidemueng confirm classic design featuring a V-neck collar and fine tone-on-tone stripes across the front.
The new shirt incorporates embroidered logos, including a notably smaller Rewe sponsor logo, and is finished with subtle black accents. This marks the beginning of the club's new partnership with Adidas starting from the 2026-27 season.
