New SM Caen Logo Revealed + Umbro Kit Deal Announced

French club SM Caen this unveiled its all-new logo while also announcing a new three year kit deal with Umbro.



SM Caen 2016-17 Crest

This is the new Caen crest.



Inspired by the club's history, the new Caen badge revolves around the Vikings who inhabited the region of Normandy in past centuries, with the characteristic head horned helmet that can be seen in the center of the shield. A Stade Malherbe Caen writing and blue and red stripes round off the new Caen badge.



Together with the visual re-branding, SM Caen also announced that Umbro will become the new kit supplier for four years.

Let us know what you think of the new SM Caen logo in the comments below.