All-New Eredivisie Logo Revealed
May 12, 2017, by Chris
The Dutch first division gets a new logo for the 2017-18 season, it was announced today. The new Eredivisie 2017 logo will be already used during the last match day of the 2016-17 season this weekend. Traditionally, next season's Derbystar Eredivisie ball, which was designed by famous designer Henk Schiffmacher, will also be used for the first time on Saturday.
According to the league's statement, the 'evolution of the society and the Eredivisie makes it necessary to renew the logo's look and strength'. Alex Tielbeke, director of Eredivisie CV, explains: "In the Netherlands the Eredivisie has been the country's greatest sports competition for decades and our competition football also benefits from considerable interest at the international level. Eredivisie matches are broadcast in 186 countries and millions of football fans are familiar with our logo."
New Eredivisie 2017 Logo
The new Eredivisie logo is totally different to the previous logo.
The new Eredivisie logo was developed by the design agency Dog and Pony. The league published a short video that reveals the characteristics of the new logo and corporate identity.
Alex Tielbeke added: "Last season, in relation to the Eredivisie's 60th anniversary, we used a special jubilee logo, which was based on the former logo. It served as a bridge between the past and the future. The introduction of a new logo is perfectly consistent with the Eredivisie's ambitions for the future."
"For the logo a conscious choice was made to use the link between the 'E' of Eredivisie and the centre circle of the football pitch. It is a powerful logo with a contemporary look. The colors of the Dutch flag are also used in the logo. The stylized 'E' refers to football competitions in both the physical and digital worlds", Alex Tielbeke reveals.
What do you think of the new Eredivisie logo? Let us know in the comments below.
Helmond Sport 26-27 Home Kit Released
Dutch Eerste Divisie side Helmond Sport have officially revealed their new 2026-27 home kit, produced by Saller. Themed 'De rode draad die ons verbindt' (The red thread that connects us), the new shirt is designed to represent the story of the club's life, its supporters, and its history. The Saller Helmond Sport 2026-27 home kit will be available for pre-order starting July 1, 2026.
DOAF x Nike Total 90 Beautiful Game Shoes Revealed
The DOAF x Nike Total 90 "Beautiful Game" Sneakers have been revealed, a highly limited collaboration.
Celebrating the iconic Total 90 football boot lineage, these special edition lifestyle sneakers are restricted to a strict production run of just 300 pairs worldwide. The DOAF x Nike Total 90 "Beautiful Game" shoes will be officially released on July 14th and will be available exclusively via GOAT.
FC Barcelona 26-27 Kit & Font Revealed
FC Barcelona's new kit for the 2026-27 season has been just revealed, including an all-new kit typeface.
Sheffield Wednesday Announce Umbro Kit Deal
Sheffield Wednesday and Umbro have officially announced a multi-year partnership, reuniting the two British football brands. Starting from the 2026-27 season, the famous Double Diamond logo will once again feature on the club's home, away, and third kits, replacing previous supplier Macron.
The reunion brings a heavy dose of nostalgia for the Owls. Umbro previously supplied Sheffield Wednesday's kits during a highly successful period from 1984 to 1993, an era that included memorable cup runs and the club's historic 1991 League Cup triumph at Wembley Stadium.
Meyba Willem II 26-27 130th Anniversary Home Kit Released
The new Willem II home shirt was released today to celebrate the club's 130th anniversary. Made by new supplier Meyba, who replace Robey, the Willem II 2026-27 home kit will be worn in the Eredivisie.
The Meyba Willem II 2026-27 home jersey features the club's classic tricolor design with red, white, and blue vertical stripes. In a nod to the club's heritage and to keep the design as pure as possible for the 130-year milestone, the kit does not feature a main sponsor on the front.
This release marks the first kit produced by Meyba for the Dutch club following the announcement of their partnership in March 2026.
Bochum 26-27 Home & Away Kits Released
The new VfL Bochum 2026-27 home and away kits were officially released today. Made by Mizuno, the new kits will be worn in the upcoming 2. Bundesliga campaign. The launch is centered around the theme "Du trägst es in dir" (You carry it inside you), celebrating the deep connection between the club, its crest, and the fans.
The Mizuno VfL Bochum 2026-27 home shirt features a gradient design transitioning from dark floodlight blue to royal blue. The focal point of the design is the club crest, which represents the heart of the team and connects generations of supporters.
The Mizuno VfL Bochum 2026-27 away shirt offers a contrasting look in light blue with a unique graphic design and a patterned collar.
Shrewsbury Town 26-27 Away Kit Released
Shrewsbury Town's new 2026-27 away kit was officially released today.
The Oxen Sports Shrewsbury Town 2026-27 away shirt introduces a vibrant look, featuring an amber base combined with blue trim on the collar and cuffs. Subtle stripes are incorporated directly into the fabric to give the shirt a textured finish.
