Juventus Sign First-Ever Back Sponsor Deal in History

Italian champions Juventus FC today announced a three-year sponsorship agreement with Japanese company Cygames, whose logo will appear on the back of Bianconeri kits from the 2017-18 season until at least 2019-20. It is the first time in the history that Juventus will have a sponsor on the back of their shirts.


The Japanese company Cygames is a leading producer of video games and forms part of the CyberAgent group, which is listed on the Tokyo Stock Exchange and the NASDAQ Stock Market in New York.

Juventus Announce Three-Year Cygames Back Sponsorship Deal




The new Juventus FC Cygames sponsorship deal is valid for three years, with the logo of the Japanese company appearing on the back of the jersey in all domestic (Serie A, Coppa Italia, Supercoppa Italiana) and friendly matches.

"This is a significant milestone for Juventus with a sponsor now appearing on the back of its shirts for the very first time," declared Giorgio Ricci, Co-Chief Revenue Officer and Head of Global Partnerships and Corporate Revenues at Juventus.

"We’re excited and honoured to have signed an agreement to become an Official Juventus Sponsor," said Cygames president Koichi Watanabe. "The Cygames logo will appear on the back of the official Juventus jerseys for all domestic games and friendly matches."

The Cygames logo will make its debut on the Juventus shirt in the USA, with the Bianconeri set to face Barcelona at New York's Metlife Stadium on 22 July.

What do you think of Juventus' decision to have a back sponsors for the first time in history? Is one main sponsor enough? Share your thoughts in the comments below.