Manchester United 17-18 Third Kit Creator Explains Inspiration and Design Process

Nello Carotenuto, Italian Manchester United fan and creator of the club's 17-18 third kit design, on Friday revealed insight into the design process and the creation of the kit itself.



Reacting to crictics of 'his' color choice of grey and white, Carotenuto is quick to point out that the color scheme of the kit as well as the monochromatic badge were chosen by Adidas and could not be altered by the Creator Studio participants.



Additionally, Adidas 'only' used the fan design as a base for the final design, making changes to how the graphic ended up on the shirt.

Finally, Carotenuto explains that the inspiration behind his design was the 50th anniversary of the 1968 European Cup victory. Inspired by that moment, the Manchester United 17-18 third kit would have been blue had it been up to him.



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