New Netherlands Women's National Team Crest Revealed
For the first time in its history, the Dutch women's team 'will have their own symbol of pride' as a special crest for the Netherlands Women's National Football Team was unveiled. The new Netherlands Women's National Team emblem reflects the values and pride of the 'Oranje Leeuwinnen' (Orange Lionesses).
The new Lioness crest will debut at the UEFA Women's EURO 2017 tournament's opening game, when the Lionesses face Norway in Utrecht on July 16. Originally, the unveiling of the new Netherlands Women's crest and shirt was scheduled for 2018, but because of the Women's EURO in the Netherlands the KNVB decided to reveal the crest already.
New Netherlands Women's National Team Emblem
Created in partnership with KNVB, Nike and Wieden+Kennedy Amsterdam, the new crest was adapted from a lion to a lioness in celebration of the team and to inspire a new generation of players to 'Wear What You Are'.
The Dutch Women's National Football Team has been called Lionesses since 46 years, and now they get to wear their namesake on their chests.
The crest was revealed on July 5, when the team picked up their new kits and held a public unboxing at the Nike Kalverstraat store.
Hannah Smit, W+K Amsterdam Art Director, says: "This is an idea that is so much bigger than just a campaign or logo update. It's an idea that will endure and a strong statement that will help to continue to accelerate the growing momentum around women's football. It's a message that gives female players something of their own to rally behind and to help drive sports participation amongst women in The Netherlands and beyond."
A limited stock of special edition Lionesses apparel is available and can be purchased from the Nike store in Amsterdam. The next Nike Netherlands jersey with the new crest is planned for spring 2018 and will be available for consumer's through Nike and KNVB.
Share your thoughts in the comments below.
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Turkey 2026 World Cup Pre-Match Shirt Revealed - Streamlined Nike Template for Smaller Nations
Nike's preparations for the 2026 World Cup are being finalized with the reveal of the new Turkey pre-match shirt.
Rather than receiving a bespoke design, the new Nike Turkey 2026 World Cup pre-match jersey utilizes a highly visible, streamlined template that the American sportswear brand will be rolling out across its wider portfolio of sponsored national federations.
The defining feature of the Turkey 2026 pre-match shirt is its bold, all-over geometric graphic. The template consists of tightly packed, wavy zig-zag lines that warp and curve to create a dynamic optical illusion across the entire torso and sleeves. For the Turkish national team, this busy pattern is executed in vibrant, contrasting shades of red and dark orange.
Nike is applying this exact same streamlined template to several other national teams, simply adjusting the color palettes to suit each country. European sides like Norway and Finland, alongside South American heavyweights Uruguay, will all sport identical pre-match designs featuring their respective national colors applied to the same wavy graphic.
What are your thoughts on Nike utilizing a shared, streamlined template for its 2026 national team pre-match shirts? Let us know in the comments below.
