Exit The Shadows - Puma To Make Biggest-Ever Kit Launch This Week
Update: "Exit the shadows." Puma teased the biggest launch in their history with a short video on Twitter.
Exit the shadows. pic.twitter.com/XXTps8dluv
— PUMA Football (@pumafootball) July 10, 2017
Puma will reveal new kits for 37 of their teams this week, we can exclusively reveal. The new Puma 2017-18 Mega Kit launch is the biggest-ever football shirts launch to date.
Puma To Release New Jerseys For 37 Teams This Week
The new Arsenal 17-18 third and the BVB 2017-2018 away kit will be launched this week.
Some weeks ago, we already revealed that the new Arsenal 17-18 third and the new BVB 2017-18 away kit would be launched on July 12. However, we have received new information that Puma will not only launch two new kits at the same date but dark (black) kits for 37 teams on July 12. Those 37 teams are dubbed 'Puma Premium Teams'.
So which kits will be released as part of Puma's Mega Kit Launch? Puma will launch new kits for their biggest European teams (e.g. Arsenal, BVB, Stuttgart, Newcastle United, Stade Rennais, Leicester City, Bordeaux), American clubs (e.g. Chivas, Rayados) and Asian clubs (e.g. Kawasaki Frontale). We do not have a exact list of teams yet, unfortunately.
The Puma Mega Kit Launch will take place on July 12.
What do you think of this? Let us know in the comments below.
FC Machida Zelvia 26-27 Home Kit Released
Japanese J1 League side FC Machida Zelvia has officially released its new home kit for the 2026-2027 season.
The Adidas FC Machida Zelvia 26-27 home shirt is anchored by the club's traditional deep blue base color, which is elevated by a striking, sharp geometric graphic across the upper chest. This graphic is not bespoke but a new streamlined graphic by Adidas, also used by the Faroes Islands.
To provide a premium contrast, metallic gold is heavily utilized for the classic Three Stripes on the shoulders, the collar and cuff trim, and the Adidas logo itself. The primary "CyberAgent" sponsor, along with secondary collarbone partners, are applied in white.
Barcelona 26-27 Third Training Leaked
Barcelona shirt insider @memorabilia1899 gives us a a look at the Barça Third Elite Drill Top 26-27, matching the 26-27 third kit colors.
St. Gallen 2026-27 Third Kit Released
St. Gallen has released the new 26-27 third kit, made by Puma.
The Puma FC St. Gallen 2026-27 third jersey features a predominantly white base, highlighted by two distinct chest stripes in different shades of green. This crisp color combination stays true to the club's traditional identity while offering a unique variation for their change kit. The Puma logo and club crest are prominently displayed on the chest, completing the sleek look of the shirt.
Greyout Aston Villa 26-27 Training Collection Released
In addtion to the dark grey main training range, Aston Villa released an utterly clean training range that combines different shades of grey with white.
