New Premier League 17-18 Sleeve Sponsors - 5 Teams Without A Sponsor (Yet)
Sep 11, 2017, by Chris
Update: With the Premier League season in full swing now, 15 teams have signed individual sleeve sponsorship deals for the 2017-2018 season. The only teams that have no sleeve sponsor are Arsenal, Burnley, Everton, Manchester United and Tottenham Hotspur. Arsenal and Spurs are both not allowed to have an individual sleeve sponsor because of their main sponsorship deal.
For the first time in history, the Premier League allows clubs to have a sleeve sponsor in the 2017-18 season. The branding can be a maximum of 100cm2 on the left sleeve, with the Premier League logo still featuring on the right. If they don't sell the space, clubs will wear the Premier League logo on both sleeves.
The advertising space has been valued at around 20 per cent of the main kit sponsorship deal, with Man City's deal with Nexen Tyre deal the most valuable yet (10m GBP / season).
At least two top-flight clubs who will not be able to participate in the deal for next season, due to current deals with main sponsors banning the appearance of a secondary brand on the kit. Interestingly, Sporting Group International have negotiated with eight clubs to sell an aggregated shirt sleeve sponsorship deal, while they have not sealed a deal yet.
With the 2017-18 season less than two weeks away, many teams have signed sleeve sponsor deals. Let's take a detailed look which teams have already signed a deal and which clubs will not have an own sleeve sponsor.
Premier League 2017-18 Sleeve Sponsorship Deals
6 New Deals Signed Since August 3 2017
Liverpool - Western Union
Brighton - JD
West Brom - 12BET
West Ham - MRF Tyres
Newcastle - MRF Tyres
Man City - Nexen Tire
Bournemouth - M88
Chelsea - Alliance Tyres
Swansea - Barracuda Networks
Stoke City - First Eleven
Southampton - Virgin Media
Leicester City - Siam Commercial Bank
Crystal Palace - Dongqiudi
Huddersfield Town - PURE Legal
Watford - 138 Bet
Which sleeve sponsor do you like? Which do you strongly dislike? Share your thoughts in the comments below.
No More Erreà: Emley 26-27 Home & Away Kits Released
Emley AFC have officially revealed their new Adidas home and away kits for the 26-27 season. The Northern Premier League Premier Division club has entered a new partnership with Adidas, unveiling the fresh designs to a highly positive reception from supporters.
The Emley AFC 26-27 home and away kits offer a clean, quality look that has already won over the fanbase. Supporters have taken to social media to praise the new shirts, with many calling them a significant upgrade and the best kits the club has released in recent years, particularly following dissatisfaction with last season's designs.
Both the home and away Emley AFC 26-27 kits are available to order now through the official club shop.
Fleetwood Town 26-27 Away Kit Released
Fleetwood Town Football Club has officially released its new 26-27 away kit. Made by Puma, the kit is marketed under the theme 'Built for the journey' and will be worn during the upcoming League Two campaign.
The Puma Fleetwood Town 26-27 away shirt features a vibrant yellow base combined with sharp navy blue accents. A subtle, flowing wave pattern is incorporated into the fabric, drawing inspiration from Fleetwood's coastline to pay tribute to the town's maritime heritage. Solid navy shoulder panels, a matching V-neck collar, and sleeve cuffs round off the design, alongside the club's crest and the Ruby Energy sponsor logo.
The Puma Fleetwood Town 26-27 away kit is currently available to purchase online and at the club's official stores.
Warrington Town 26-27 Home Kit Released
English side Warrington Town have released their new 26-27 home kit. Made by Capelli Sport, the new kit introduces a bold design for the upcoming season.
The Capelli Warrington Town 26-27 home shirt features the club's traditional yellow primary color. Designed in collaboration with Capelli Sport, the jersey showcases a striking new look that sets it apart from previous campaigns.
The Capelli Warrington Town 26-27 home kit is available to purchase online and at the official club store.
Al-Ittihad 26-27 Home Kit Leaked?
A picture of a potential Al-Ittihad 26-27 kit has been shared online, sparking discussion about whether it could be the Saudi club's new jersey. The image was originally posted by the Arabic kit account @MidanAlAtqam on X, featuring a design that could potentially serve as the next shirt for the team.
At this stage, we cannot verify the authenticity of the design.
We will continue to monitor the situation and provide updates if more concrete information regarding the new Al-Ittihad kit becomes available.
Everton 26-27 Away Kit Leaked
Everton's new 26-27 away kit has been leaked in an unusual way, appearing early on a massive advertising billboard ahead of its official release. Pictures of the public advertisement have surfaced online, giving fans an early look at what Castore has designed for the club's upcoming campaign on the road. With the home kit having already launched earlier in July, the away shirt has been the next highly anticipated release for supporters.
The Everton 26-27 away kit introduces a classic pinstripes design