Sevilla Announce Playtika Shirt Sponsorship Deal
Aug 20, 2017, by Chris
Social gaming giant Playtika has been announced as the new main sponsor of Sevilla for this season, the Spanish-league soccer club announced Saturday. Under the agreement, the logos of Playtika's most popular games will appear on the jerseys of Sevilla's first-team players.
Sevilla lost main sponsor Puerto Rico throughout the season in the 2016-17 campaign. Puerto Rico blamed the country's economic woes for this move, which was taken by the new government after the elections on November 8.
Sevilla Debut PlayWSOP Shirt Sponsor
Sevilla's jersey is expected to feature various different sponsor logos throughout the 2017-2018 season.
Playtika was purchased about a year ago by the Chinese game developer Giant Interactive for $4.4 billion. The company employs around 1,600 employees in 15 offices around the world. The company's headquarters are in Israel, and it has offices in the US, Canada, Australia, Argentina, Japan, Romania, Ukraine and Belarus.
Under the sponsorship agreement, which is valued at several million dollars, Playtika will be Sevilla's main sponsor. Logos of Playtika’s most popular games will appear on the player' shirts, with the first game to be featured on Sevilla's kit PlayWSOP, a free poker online game. The contract signed by Playtika and Sevilla is an annual contract with an option to extend it further.
“The sponsorship agreement with Sevilla, which shares similar values with Playtika, will enable us to reach new and diverse audiences,” says Arik Sandler, Playtika’s CFO. “This unique cooperation will strengthen the company’s brands, which are already enjoyed by tens of millions of players around the world”.
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Aston Villa 26-27 Third Kit On Sale Early in Adidas Store
Aston Villa's 26-27 third kit has gone on sale early at an official Adidas store in Tenerife ahead of its official launch.
Photos shared by supporter @squirrelvilla confirmed that the complete strip was available to buy in Playa De Las Americas, giving fans an early look at the new shirt and matching shorts in hand.
The Adidas Aston Villa 26-27 third shirt features a light icy blue base covered in an elaborate, repeating swirl pattern across the front and sleeves. Claret detailing highlights the crew neck collar, sleeve cuffs, and signature Three Stripes, while both the centered Adidas logo and Aston Villa crest sit prominently on the chest. The version bought in store was sold without a main front sponsor.
FC Penafiel 26-27 Home Kit Released
Portuguese Liga 2 club FC Penafiel has officially launched its new home kit for the 26-27 season, produced by Nike. The release heralds a new kit deal for the club, leaning into a classic aesthetic that honors their traditional Rubro-Negro identity.
The Nike FC Penafiel 26-27 home jersey is predominantly red, styled with a contrasting black polo collar and open v-neck cut. Adding to the retro design, the club badge is set within a dark circular crest frame on the left chest, accompanied by a black Nike Swoosh and white Abanca sponsorship branding across the chest.
The FC Penafiel 26-27 home shirt is available now through the club's official webshop, priced at €59.99.
Nigeria Women Update Crest With 10 Stars
At the 2026 Women's Africa Cup of Nations (WAFCON), defending champions Nigeria featured a special detail on their shirts: 10 stars added above their crest. The "Super Falcons" had never worn stars on their kits in previous WAFCONs.
The 10 stars represent Nigeria's 10 continental titles, celebrating their history as the most dominant team in African women's football. Big thanks to our Vietnamese partner @jerseystory_vn for the collage image.
Chelsea 26-27 Away Kit Debuted
Chelsea have officially debuted their new 26-27 away kit during their pre-season friendly against Tottenham Hotspur at Accor Stadium in Sydney, Australia. Made by Nike, the new change strip features a solid black base paired with Midwest Gold trim, marking the club's return to a predominantly black away design.
The shirt features a minimalist standalone gold lion crest on the chest, replacing the full traditional club badge. Gold piping traces the shoulder seams and side panels, while an intricate gold laurel wreath graphic borders the collar and sleeve cuffs to match design elements on Chelsea's 26-27 home kit.