Adidas to End AC Milan Kit Deal

According to the latest reports from Italy, Adidas is set to end its sponsorship of AC Milan next summer, after 20 years.

The kit deal between Adidas and Milan, worth €19.7 million per season, is originally valid until 2023. Having renewed for ten years back in 2013, Adidas has already decided to use its available break clause to opt out prematurely, according to today's Gazzetta dello Sport.



It's reported that Adidas initially already wanted to jump ship before the current season, but it was agreed then to hold it off until 2018.

The official confirmation of Adidas breaking the AC Milan contract is expected for December or early next year, but the decision has already been taken.

It's not clear how much exactly Adidas will have to pay to have the contract cut short, but in a similar case, Chelsea had to pay the brand a hefty compensation of more than £75 million.



Now it's up to AC Milan to find a new kit supplier going into the 2018-19 season, with the likes of New Balance and Under Armour in the mix alongside Nike according to the Gazzetta. It's highly doubtful that the Rossoneri will be able to attract a new sponsor that agrees to pay as much as Adidas has been.

Which brand would you like to see produce Milan's kits from next season? Drop us a line below.