Arsenal to Sign First-Ever Sleeve Sponsorship Deal
Feb 20, 2018, by Chris
Arsenal are set to have their first-ever sleeve sponsor from next year, it has been revealed.
New Emirates Deal Allows Arsenal to Have Sleeve Sponsor
The new Emirates Arsenal deal that was signed yesterday (worth 40 million GPB / season) allows the club to have an extra sleeve sponsor, an opportunity the club is set to seize in order to reduce the financial gap to clubs such as Manchester United. It is rumored that Arsenal will announce the sleeve sponsorship deal this week.
Arsenal now able to negotiate shirt sleeve sponsors from 2019 onwards. Here's a couple of ideas.
— Arsenal Edits (@ArsenalEdits) February 19, 2018
What sponsor would you like to see?! pic.twitter.com/zKqGojrInG
Sleeve sponsorship is generating around £8m for Chelsea and Manchester City. Manchester United’s training kit sponsor is worth £15m. The new Emirates Arsenal deal also includes the sponsorship of the training jersey and does not allow the club to have a special training shirt sponsor.
Today’s sponsorship announcement is only the first of a number of announcements planned this week #afc #arsenal
— ACL Soccer (@ACL_Soccer) February 19, 2018
Arsenal's contract with their kit supplier Puma expires next season. With Manchester City having linked with Puma and their successes this season, it is very likely that Arsenal and Puma will go separate ways from Summer 2019.
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3 Nike Mercurial 26-27 Boots Leaked: Kobe 'Mambacurial', White / Teal & United Pack
Headlining the leak is the striking Nike Mercurial Kobe 'Mambacurial' special edition. Drawing inspiration from the iconic 2013 crossover between the Mercurial Vapor 9 and Kobe 8, the boots feature a vivid pink, purple, and orange gradient upper complemented by volt accents and an iridescent soleplate. Also shown is a crisp white and teal colorway, set to serve as Nike's final regular on-pitch Mercurial pack of the calendar year with a scheduled release around December 2026 or January 2027. Rounding out the trio is the latest United Pack edition, which combines a light blue base with metallic silver heel graphics and bright orange accents along the Swoosh outline.
Shakhtar Donetsk to Feature 'Invest in Ukraine' Sponsor Message in Champions League
Shakhtar Donetsk will sport an updated sponsor look during their 26-27 UEFA Champions League campaign. The Ukrainian champions will wear the slogan "Invest in Ukraine" printed directly below the logo of their principal sponsor, SCM, throughout the league phase of Europe's premier club competition.
The initiative is led by SCM (System Capital Management), the industrial and investment group owned by club president Rinat Akhmetov.
Shakhtar will play at least eight matches during the expanded Champions League league phase, hosting their home fixtures in London at Stamford Bridge.
Al Sadd SC 26-27 Away Kit Released
Al Sadd SC and New Balance have officially unveiled the club's new away kit for the 2026-27 season. Following the launch of their traditional white home strip earlier this month, the Qatari powerhouse turns to a black and gold look for their away matches in domestic and continental competitions.
The New Balance Al Sadd 26-27 away shirt combines a black base with striking diagonal and curved gold linework across the front. The metallic gold treatment extends to the New Balance logo, the Qatar Airways front-of-shirt sponsor, and the monochrome club crest topped by two stars. As a bespoke detail, a golden wolf motif is placed on the upper back below the collar.
Black shorts and black socks complete the full New Balance Al Sadd 2026-27 away uniform.