Next UK Team to Leave Hummel: Oldham Athletic Sign Puma Kit Deal
National League (fifth tier) side Oldham Athletic today announced a new partnership with German sportswear company Puma, becoming the club's new technical kit supplier.
The announcement comes after Hummel's UK distributor, Elite Sports Group, went into administration, affecting around 20 UK clubs.
Oldham Athletic x Puma Kit Deal - 2023 Until 2026
The new Puma Oldham Athletic partnership is a three-year deal, starting from the 2023-24 season, until at least the end of the 2025-26 season.
Oldham Athletic will receive three bespoke kits from Puma for the 2023-2024 season
Oldham Athletic will receive three bespoke kits from Puma for the 2023-2024 season, it has been already announced. Nothing about the designs of the Oldham Athletic 2023-2024 kits is known yet, but the announcement picture points to a modern and bright look.
Oldham Athletic will join the list of British football clubs partnering with Puma, including Manchester City, West Bromwich Albion, Wigan Athletic, Blackpool, Barnsley, and Peterborough United.
The CEO of Oldham Athletic, Darren Royle, expressed his excitement about the partnership with Puma, one of the largest sportswear brands in the world. The club has developed an excellent relationship with Puma's Brian Morley, who has a wealth of experience in dealing with football clubs across the north west. Supporters can expect three new outfield kits with bespoke designs for the 2023/24 campaign, as well as a great range of replica wear and other items.
Oldham Athletic's Head of Retail Relations, Jimmy Schofield, highlighted the partnership's retail opportunities that fans and sponsors should be excited about. The partnership opens up opportunities for Oldham Athletic to create branded lines with Puma.
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