PSV Extend Puma Kit Deal Until 2030 - Fan-Designed Kits to Come in 2026-27

PSV and Puma yesterday announced a long-term extension of their deal that started in the 2020-21 season, beyond the originally agreed five-year period all the way until 2030.

This was announced by Commercial Director Frans Janssen at the club's New Year reception on Wednesday. "We will continue designing shirts together for years to come," Janssen reported happily. "We are looking at how we can involve [the supporters] in this," he indicated. "That will be about the shirts for the 2026-2027 season, because such a process always starts a year and a half in advance. How we will do that will be announced soon. Meanwhile, with a joint mural, on the north-west side of the stadium, we have a wonderful gift for the fans."

PUMA CEO Arne Freundt is also enthusiastic about the successful partnership: "Since we joined forces with PSV in 2020, things have gone crescendo sport-wise, with two Cup wins and three Super Cup wins. The start of this season is definitely impressive. We are looking forward with super enthusiasm to our future together, which will allow us to deepen the cooperation even further and take it to an even higher level."

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