Puma

Puma has officially launched the special-edition 'Level Up' boot pack for the 26-27 season. Drawing inspiration from classic 8-bit video games and retro arcade culture, the collection delivers a distinct aesthetic with pixelated artwork and bright colors across the Ultra Nitro and Future silos.

The Ultra Nitro speed boot comes in an electric yellow base accented with multi-colored 8-bit graphics along the side and soleplate, complete with a pixelated Puma logo. The Future creative boot features a bright blue upper covered in arcade-themed graphics, including pixelated health bars, heart meters, and retro controller details.

As a limited-edition release for the start of the 26-27 season, the Puma 'Level Up' pack will be worn on pitch by select Puma players and is now available at select retailers and online.

Oldham Athletic and Puma have officially unveiled the club's new away kit for the 26-27 season. Inspired by the nickname Ice Station Zebra, which references the freezing cold conditions often felt at Boundary Park, the new strip brings an icy visual theme to the pitch.

The Puma Oldham Athletic 26-27 away shirt is predominantly white with an eye-catching blue cracked-ice graphic pattern running down the center of the front. Royal blue accents trim the collar and sleeve cuffs, while the Puma cat logos, chest sponsor, and monochrome owl crest are applied in matching blue.

The new Oldham Athletic 26-27 away kit will be available to purchase online and in physical club stores starting August 1, 2026.

The new CD Santa Clara 26-27 away kit produced by Puma has been officially released, showcasing a unique look inspired by the club's Azorean roots.

Built on a white base, the jersey features striking blue wavy graphic patterns across the front to represent the ocean surrounding the archipelago, complemented by dark navy logos, the regional Azores flag, and sponsor branding from Lebull.

Puma and English League Two side Port Vale have officially launched their new away kit for the 26-27 season.

The shirt features an eye-catching geometric pattern in vibrant shades of purple and cyan, paired with clean white accents along the collar, side panels, and sleeve cuffs. Pop star and lifelong supporter Robbie Williams sponsors the jersey, featuring his 'RW' logo prominently on the chest in solid white to complete a standout look for the club on the road.

Manchester City unveiled additional images of their new 2026-27 away kit during an event in Hong Kong yesterday. The kit is set to be officially launched in just a few hours, later today, July 31.

Blackpool FC and Puma have officially launched the new away kit for the 26-27 season. The new alternate strip draws inspiration from the club's early history, paying tribute to the pre-war era before tangerine became the permanent home color when the team regularly played in blue stripes.

The Puma Blackpool 26-27 away jersey features alternating light blue and dark navy vertical stripes running across the front. The sleeves are rendered in solid dark navy with light blue shoulder panels, while bright tangerine orange highlights the v-neck collar, sleeve cuffs, Puma branding, and retro monochrome club crest.

VisitBlackpool features as the main front shirt sponsor in matching tangerine. Produced using Puma's RE-FIBRE initiative using recycled textile waste, the full uniform is completed with navy shorts and socks.

Oldham Athletic and Puma have officially unveiled the club's new away kit for the 26-27 season. Inspired by the nickname Ice Station Zebra, which references the freezing cold conditions often felt at Boundary Park, the new strip brings an icy visual theme to the pitch.

The Puma Oldham Athletic 26-27 away shirt is predominantly white with an eye-catching blue cracked-ice graphic pattern running down the center of the front. Royal blue accents trim the collar and sleeve cuffs, while the Puma cat logos, chest sponsor, and monochrome owl crest are applied in matching blue.

The new Oldham Athletic 26-27 away kit will be available to purchase online and in physical club stores starting August 1, 2026.

The new CD Santa Clara 26-27 away kit produced by Puma has been officially released, showcasing a unique look inspired by the club's Azorean roots.

Built on a white base, the jersey features striking blue wavy graphic patterns across the front to represent the ocean surrounding the archipelago, complemented by dark navy logos, the regional Azores flag, and sponsor branding from Lebull.

Puma and English League Two side Port Vale have officially launched their new away kit for the 26-27 season.

The shirt features an eye-catching geometric pattern in vibrant shades of purple and cyan, paired with clean white accents along the collar, side panels, and sleeve cuffs. Pop star and lifelong supporter Robbie Williams sponsors the jersey, featuring his 'RW' logo prominently on the chest in solid white to complete a standout look for the club on the road.

Manchester City unveiled additional images of their new 2026-27 away kit during an event in Hong Kong yesterday. The kit is set to be officially launched in just a few hours, later today, July 31.

Blackpool FC and Puma have officially launched the new away kit for the 26-27 season. The new alternate strip draws inspiration from the club's early history, paying tribute to the pre-war era before tangerine became the permanent home color when the team regularly played in blue stripes.

The Puma Blackpool 26-27 away jersey features alternating light blue and dark navy vertical stripes running across the front. The sleeves are rendered in solid dark navy with light blue shoulder panels, while bright tangerine orange highlights the v-neck collar, sleeve cuffs, Puma branding, and retro monochrome club crest.

VisitBlackpool features as the main front shirt sponsor in matching tangerine. Produced using Puma's RE-FIBRE initiative using recycled textile waste, the full uniform is completed with navy shorts and socks.

Puma and Portuguese club SC Braga have officially unveiled the club's new third kit for the 26-27 season. Launched under the campaign motto 'O próximo ato' (The next act), the release features a theatrical theme with an opulent stage backdrop for its presentation.

The Puma SC Braga 26-27 third shirt comes in a deep burgundy base featuring dynamic brushstroke-style textures running diagonally across the front. Gold detailing is applied to the sleeve cuffs, Puma cat logos, chest sponsors, and a recolored monochromatic gold SC Braga crest.

Matching burgundy shorts and socks complete the kit. The SC Braga 26-27 third jersey is now available through the club's official retail channels.

Puma has officially launched the special-edition 'Level Up' boot pack for the 26-27 season. Drawing inspiration from classic 8-bit video games and retro arcade culture, the collection delivers a distinct aesthetic with pixelated artwork and bright colors across the Ultra Nitro and Future silos.

The Ultra Nitro speed boot comes in an electric yellow base accented with multi-colored 8-bit graphics along the side and soleplate, complete with a pixelated Puma logo. The Future creative boot features a bright blue upper covered in arcade-themed graphics, including pixelated health bars, heart meters, and retro controller details.

As a limited-edition release for the start of the 26-27 season, the Puma 'Level Up' pack will be worn on pitch by select Puma players and is now available at select retailers and online.

Ahead of the new season, Puma has officially unveiled its new 2026-27 Whiteout Pack, continuing a long-standing tradition.

As expected, the collection features a clean white base across the range, with each of the three boot silos accented by its own distinctive color. The result is a unique identity for every silo while adding just the right touch of flair.

England goalkeeper Jordan Pickford has been spotted wearing the next-generation Puma Ultra football boots and matching goalkeeper gloves. The Everton shot-stopper debuted the unreleased Puma collection during the 2026 World Cup match between England and Mexico. Big thanks to @marcadegol.

Pickford's choice of footwear and gloves highlights Puma's latest advancements, specifically featuring the brand's NITRO technology. The upcoming Puma Ultra boots appear to have a modified upper design and soleplate tailored for lightweight performance and responsiveness. The corresponding goalkeeper gloves also incorporate this new tech, offering an early look into what Puma has planned for its future equipment line.

While Pickford is already playtesting the gear on the biggest international stage, Puma has yet to officially launch this new generation of the Ultra series to the public. Expect a full release in the coming weeks ahead of the 26-27 club season.

Following just two matches at the tournament, close-up photos shared by @abcdefutbol reveal noticeable peeling and paint loss on the soleplate of the boots. This early degradation of a premium football boot raises questions about the materials used for the brand's latest footwear releases.

The boot issues add to a growing list of durability concerns for Puma during the 2026 tournament. Multiple national teams, including Morocco, Egypt, Paraguay, and Czechia, have experienced torn jerseys during match play.

Cristiano Ronaldo turned heads ahead of Portugal's 2026 World Cup match against DR Congo by arriving at the stadium wearing Puma sneakers. The Portuguese captain, making his record sixth World Cup appearance, paired his Portugal national team jersey with the Salehe Bembury Puma Velum Nitro collaboration sneakers.

The 2026 World Cup is underway, and fans and commentators have quickly noticed a striking similarity in the footwear of the players. Across the pitch, pink has emerged as the dominant boot color. ESPN Brazil narrator @LARGOESPN recently highlighted this phenomenon on social media, pointing out the uniform pink cleats worn by numerous players during the opening matches of the tournament.

This trend is the result of all major sportswear giants launching pink-themed boot collections specifically for the 2026 World Cup. Adidas introduced the 'Road to Glory' pack, Nike unveiled the 'Breakout' collection, and Puma released the 'Showtime' pack. Even other brands like New Balance have adopted similar pink tones for their sponsored athletes. This widespread alignment on a single color has led to a noticeable loss of brand distinction on the pitch, with many observers noting the curious coincidence of all major brands opting for almost the exact same shade.

While the vibrant pink boots certainly stand out and offer a bright summer aesthetic, the uniformity has sparked discussion among fans. Some appreciate the bold look, while others miss the variety and clear brand identification that usually characterizes World Cup boot collections. As the 2026 World Cup progresses, this sea of pink cleats will undoubtedly remain a defining visual element of the tournament.

With only two days left until the start of the 2026 World Cup, all major brands have unveiled special boot collections for their star players ahead of football's biggest tournament. Coincidentally, shades of pink are set to dominate the green pitches across North America this summer. Big thanks to bootsculture.

Many brands have chosen vibrant pink and red tones as the main colors for their latest football boot collections, including the "Big Three": Nike, Adidas, and Puma. Other brands such as Skechers and New Balance have also embraced the trend.

- Adidas: 'Road to Glory' Pack
- Nike: 'Breakout' Pack
- Puma: 'Showtime' Pack
- Mizuno: 'Prism White' Pack
- Skechers: 'Sunset' Pack
- New Balance: 'Pure Ambition' Pack