Barcelona Sign Beko Shirt Sponsorhip Deal
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- New Sponsor: FC Barcelona has agreed to a shirt sponsorship deal with Beko, a Turkish appliance brand.
- Sponsorship Details: Beko's logo will appear on the left sleeve of FC Barcelona's kits for four seasons starting in 2014-15, but not in Champions League games.
- Sponsor Ranking: Beko is considered the third most important sponsor for FC Barcelona, following Nike and Qatar Airways.
Barcelona Sign Beko Shirt Sponsorhip Deal - FC Barcelona today announced the agreement of a new shirt sponsorhip deal with Beko, a Turkish domestic appliances brand, which is strong in the European market, especially in the UK and Poland. The deal was announced at an event at the Camp Nou stadium today.
While Barcelona said that Beko will be the third most important sponsor of FC Barcelona after Nike and Qatar Airways, no financial details of the Barcelona Beko sponsoring deal were disclosed today.
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Beko, which will have its (new) logo on the left sleeve of the Barcelona 2014-15 Kits, is the fifth branding visible on or inside the FC Barcelona kits, following Nike (shirt supplier), Qatar Airways (front), Unicef (back) and Intel (inner shirt sponsor).
“This alliance with Beko and the Arçelik Group of Koç Holding is especially pleasing for us. As I said before, we know that Barça are very well loved and admired in Turkey and we estimate we have about 10 million fans there and are the country’s most popular Club. These are loyal supporters, who recognise our singular nature and know that we are “more than a Club”. For Barça, that is as important as our sporting success”, said FC Barcelona president Josep Maria Bartomeu
FC Barcelona Beko Shirt Sponsoring
The newly unveiled Beko logo is positioned on the left sleeve of the new Barcelona 2014-15 Home Shirt.
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The FC Barcelona shirt sponsoring deal with consumer electronics and domestic appliances brand Beko will start in the 2014-15 season and will run for four seasons initially. The Beko logo will during that period be placed on the left sleeve of the FC Barcelona Shirts.
Since only two sponsor logos are allowed on the shirts in the UEFA Champions League (commercial on front, nonprofit on sleeve or back), the Beko logo will not feature on the Barcelona 14-15 Champions League kits.
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The collection follows Zara's earlier kids-focused football capsule released in April.
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A new green keeper kit was also debuted, which is not available to buy.
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The scheme offers increasing discounts on replica shirts, starting at 5% off the second purchase and rising to 25% on the sixth shirt. It covers the full range of three outfield and three goalkeeper kits, with the offer also extending to newborn and infant mini-kits.
Let's hear your thoughts in the comments below.
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