Barcelona Sign Beko Shirt Sponsorhip Deal
- New Sponsor: FC Barcelona has agreed to a shirt sponsorship deal with Beko, a Turkish appliance brand.
- Sponsorship Details: Beko's logo will appear on the left sleeve of FC Barcelona's kits for four seasons starting in 2014-15, but not in Champions League games.
- Sponsor Ranking: Beko is considered the third most important sponsor for FC Barcelona, following Nike and Qatar Airways.
Barcelona Sign Beko Shirt Sponsorhip Deal - FC Barcelona today announced the agreement of a new shirt sponsorhip deal with Beko, a Turkish domestic appliances brand, which is strong in the European market, especially in the UK and Poland. The deal was announced at an event at the Camp Nou stadium today.
While Barcelona said that Beko will be the third most important sponsor of FC Barcelona after Nike and Qatar Airways, no financial details of the Barcelona Beko sponsoring deal were disclosed today.
Beko, which will have its (new) logo on the left sleeve of the Barcelona 2014-15 Kits, is the fifth branding visible on or inside the FC Barcelona kits, following Nike (shirt supplier), Qatar Airways (front), Unicef (back) and Intel (inner shirt sponsor).
“This alliance with Beko and the Arçelik Group of Koç Holding is especially pleasing for us. As I said before, we know that Barça are very well loved and admired in Turkey and we estimate we have about 10 million fans there and are the country’s most popular Club. These are loyal supporters, who recognise our singular nature and know that we are “more than a Club”. For Barça, that is as important as our sporting success”, said FC Barcelona president Josep Maria Bartomeu
FC Barcelona Beko Shirt Sponsoring
The newly unveiled Beko logo is positioned on the left sleeve of the new Barcelona 2014-15 Home Shirt.
The FC Barcelona shirt sponsoring deal with consumer electronics and domestic appliances brand Beko will start in the 2014-15 season and will run for four seasons initially. The Beko logo will during that period be placed on the left sleeve of the FC Barcelona Shirts.
Since only two sponsor logos are allowed on the shirts in the UEFA Champions League (commercial on front, nonprofit on sleeve or back), the Beko logo will not feature on the Barcelona 14-15 Champions League kits.
Kylian Mbappé Trains in On Prototype Boots - Debut vs Against Atlético Madrid?
Following the bombshell announcement of Kylian Mbappé ending his two-decade association with Nike to join Swiss performance brand On as a flagship athlete and equity partner, speculation has surged regarding when the Real Madrid star will officially showcase the boots on pitch. On recently revealed its clean white prototype cleats engineered with proprietary, seamless LightSpray technology and developed alongside newly appointed Director of Football Thierry Henry.
While Mbappé tested the whiteout prototypes in training ahead of the 26-27 Madrid derby against Atlético Madrid, an official debut this weekend remains unconfirmed as the Frenchman transitions from his signature Nike Mercurials. On-pitch prototype appearances are expected in the coming weeks ahead of a full retail rollout in 2027.
Corinthians 26-27 Third Anthem Jacket Released
Nike and Corinthians have officially launched a new anthem jacket for the 26-27 season, arriving in tandem with the Brazilian club's new third kit. The broader collection celebrates the 50th anniversary of the historic 1976 "Invasão Corinthiana" and pays tribute to legendary goalkeeper Tobias, whose iconic blue kit inspired the club's new alternate jersey.
The Nike Corinthians 26-27 anthem jacket brings a 90s-inspired aesthetic with a predominantly black base and a contrasting dark grey chest block that wraps around the torso. It features an asymmetrical sleeve design, with a solid grey right sleeve contrasting against a black left sleeve detailed with two horizontal grey bands. A full-color Corinthians crest sits proudly on the chest, while the Nike Swoosh is accented with a light blue outline that echoes the colorway of the third shirt.
Cut in a woven track silhouette with a full-zip front, high collar, and elasticated hem and cuffs, the piece is designed for pre-match walkouts and casual lifestyle wear alike. The new jacket is now available via official Nike Brazil and club retail stores.
London City Lionesses 26-27 Away Kit Released
Women's Super League side London City Lionesses have officially unveiled their new away kit for the 26-27 campaign, manufactured by Nike. The new change strip follows the bold graphic approach introduced with the club's vibrant home shirt earlier in the summer.
The Nike London City Lionesses 26-27 away jersey is built on a dark navy base and is covered in an intricate, subtle tonal geometric pattern inspired by the shapes of the club's crest. Crisp teal detailing provides contrast, highlighting the monochrome diamond club badge on the left chest and the matching Nike Swoosh on the opposite side.
Front and center on the torso is the bespoke sponsor graphic depicting the Winged Victory of Samothrace, the ancient Greek goddess of victory from whom Nike takes its name. The statue graphic, presented in teal with retro-style Nike lettering, reflects the landmark front-of-shirt partnership between the club and the sportswear giant.
Corinthians 26-27 Third Kit Released - Tribute to Tobias & 1976 Invasion
Nike and Brazilian club Corinthians have officially launched their new third kit for the 2026-27 season. Completing Nike's campaign celebrating the 50th anniversary of the historic 1976 'Invasão Corinthiana', the jersey pays direct tribute to legendary goalkeeper José Benedito Tobias, one of the greatest heroes of that memorable afternoon.
The Corinthians 26-27 third shirt is predominantly light blue, recreating the uniform Tobias wore in the pouring rain at the Maracanã on December 5, 1976. That day, over 70,000 Corinthians supporters traveled to Rio de Janeiro to back their side in the Brazilian Championship semifinal against Fluminense, where Tobias made crucial stops and saved two penalties in the shootout. The modern interpretation features a classic polo collar inspired by the 1970s template, paired with subtle tonal patterning on the fabric and navy trim.
Black shorts and light blue socks complete the new Corinthians 2026-27 third strip. In a special nod to Tobias's iconic performance, the kit will make its pitch debut worn by Corinthians goalkeepers Hugo Souza and Nicole in their respective matches against Fluminense and Bahia, before serving as an outfield alternative throughout the season.
Kylian Mbappé Debuts All-New On Football Boots in EA FC 27
Kylian Mbappé has sent shockwaves through the boot world following his official departure from Nike to join Swiss brand On. Marking the historic switch, the Real Madrid superstar has already been revealed wearing his all-new On football boots in promotional footage and gameplay for EA Sports FC 27.
Serving as the cover star for the game, Mbappé gives fans an early preview of On's ambitious entry into football footwear. The in-game renders show off a clean, predominantly white prototype cleat featuring the Swiss brand's signature logo boldly displayed across the upper. The boots are built around On's proprietary LightSpray technology, a seamless and ultra-lightweight manufacturing process developed in tandem with Mbappé and the brand's newly appointed Director of Football, Thierry Henry.
While the commercial retail release of On's debut football boot collection is slated for 2027, the boots will be featured directly in EA Sports FC 27 around launch. On the pitch, the French forward is expected to give the boots their live competitive debut for Real Madrid in the coming weeks of the 26-27 campaign.
Did Kelme Use Stock Design for Indonesia Third Kit?
Indonesia national team third kit from Kelme features a blue inspired by the ocean, subtle floral patterns adorning the front in tribute to Puspa Bangsa (jasmine), Indonesia’s national flower.
However, the design quickly drew scrutiny from Garuda supporters, who discovered that the flower pattern appears virtually identical to a generic stock vector available on Freepik. The revelation has left many fans deeply disappointed, raising questions over the lack of originality in what was expected to be a bespoke creation from Kelme.
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