Liverpool Want £30m Shirt Sponsorship
Jan 6, 2015, by Pat
English giants Liverpool seek to close a new club-record shirt sponsorship deal in the next six months, Tariq Panja reports for Bloomberg. Liverpool are currently on a deal with London-based bank Standard Chartered, worth 20 million pounds a year and running until the end of the 2015-16 season.
The club hopes to improve the annual shirt sponsorship sum to 30 million pounds, which would make it the tied second highest Premier League main sponsor deal together with Arsenal, who receive the same sum from Emirates. Manchester United receive £47m / year from Chevrolet, while Chelsea's possible new sponsor deal with Turkish Airlines is 'only' expected to be worth 25 million per year.
Liverpool negotiate with Standard Chartered and possible new sponsors
Liverpool are looking to sign a new main sponsor deal within six months and are already holding talks with several firms.
"We are engaged in ongoing conversations with Standard Chartered regarding extending the partnership and continually delivering excellent commercial and community value," Liverpool said in an e-mailed statement to Bloomberg.
Standard Chartered is interested to continue as Liverpool's main sponsor, but only "if the price is right". Liverpool therefore already started to contact other potential partners, including Japanese Nomura Holdings, also operating in the financial sector.
Top Football Sponsorship Deals
| Manchester United | Chevrolet | £47m |
| Arsenal | Emirates | £30m |
| FC Barcelona | Qatar Airways | £30m |
| Real Madrid | Emirates | £25m |
| Bayern Munich | Deutsche Telekom | £23.6m |
| Liverpool | Standard Chartered | £20m |
Liverpool kits, including the leaked Liverpool 15-16 kits, are made by Warrior Sports / New Balance, on a contract which runs until 2016 and is worth 25 million pounds / year, which makes it the fourth highest in the league behind Manchester United (with adidas from 2015), Arsenal and Chelsea.
Liverpool's recent title drought, as well as losing two of its biggest stars in Luis Suárez and Steven Gerrard might decrease the chances to meet the aspired 30m deal, but an improvement is expected to be made nonetheless.
AS Nancy-Lorraine 26-27 Third & Fourth Kits Released
French club AS Nancy-Lorraine and Decathlon have officially launched the club's new third and fourth shirts for the 26-27 season. Following the release of their classic red-and-white home shirt and geometric away strip earlier this summer, the new drop delivers two distinctive looks deeply tied to regional history and meaningful causes.
The AS Nancy 26-27 third kit is predominantly dark navy with elegant soft pink accents, finished with a classic polo collar for a vintage-chic aesthetic. Across the front, an intricate tonal graphic takes inspiration from the Gothic vaults of Nancy's famous Palais Ducal, layered over the club's historical vertical stripes. In place of the standard modern crest, Decathlon has applied an oversized 1970s thistle emblem on the chest, while a centenary tribute to the Stade Marcel Picot sits on the back of the neck.
Alongside the navy shirt, the club also presented the AS Nancy 26-27 fourth kit. Dedicated to the upcoming Octobre Rose campaign in support of breast cancer awareness, it reverses the color palette with an all-pink look complemented by navy details and the retro thistle badge. While the third kit is already available for purchase, the fourth kit will be released as a strictly limited edition.
Next-Gen Adidas Predator 2027 Second Main Boots Leaked - 7 New Images
Footy Headlines can now leak 7 new pictures of the next-gen Adidas Predator 2027 'second main' boots. Although it is a fake, the design is identical to the real one.
The new Adidas Predator 27 'Second Main Pack' boots feature a light blue base with white details, including a subtle speckled texture, white Three Stripes, matching blue laces, and a translucent icy blue soleplate with white elements.
Adidas F50 Hyperfast '2027 First Main Pack' Boots Leaked - 6 New Images
Footy Headlines can now leak 6 new pictures of the new Adidas F50 Hyperfast 2027 'first main' boots. Although it is a fake, the design is identical to the real one.
The '2027 First Main Pack' boots boast a spectacular, warm-toned color gradient inspired by a summer evening sky, transitioning from solar yellow to vivid orange, magenta pink, and deep purple, contrasted by solid black Adidas three stripes.
Macron Showcases Rimini Calcio Hooped Shirt in 'Unveilievable' Campaign
Italian sportswear brand Macron has spotlighted an eye-catching Rimini Calcio 1912 shirt as part of its ongoing 26-27 "Unveilievable" campaign. Celebrating the club's identity under the label's "Fashion in Sport" banner, the design offers a sharp, vintage-inspired hooped aesthetic that complements the team's traditional red and white quartered look.
The shirt is defined by bold red and white horizontal hoops, each red band carrying subtle fine lines running horizontally across the fabric. A ribbed V-neck collar and matching cuffs feature coordinated red and white striped trims, while a raised, metallic-effect heritage crest sits prominently on the chest. The historic emblem incorporates the Arch of Augustus, the city's red cross shield, and an old-school leather football. Sleeve graphics round out the local touch, featuring the pirate motif of Rimini landmark Bounty on the right sleeve alongside La Mi Ma branding on the left.
Rolled out as part of Macron's broader 26-27 portfolio campaign, the release demonstrates the Italian brand's emphasis on bespoke design across every tier of its club roster. While Rimini continue their campaign on the pitch in their signature checkered shirts, this hooped edition offers a stylish tribute to more than a century of club heritage.
