DONE DEAL: Adidas to Take Over Marseille From 27-28 Season Already
5 hours ago, by Max
- Adidas Takeover Confirmed: Adidas has finalized its deal to become Olympique Marseille's new kit supplier, with the partnership now officially commencing with the 2027/28 season, earlier than the initially anticipated 2028/29 season.
- Financial Advantage for Marseille: By ending their contract with Puma a year early, Marseille stands to significantly increase their commercial kit revenue, potentially doubling it from an estimated €20-25 million annually to €40-50 million per year with Adidas.
- Iconic Historical Partnership: Adidas's return rekindles a historic partnership with Olympique Marseille, having previously supplied the club almost continuously from 1974 to 2018, a period that included their 1993 UEFA Champions League victory.
Update - Thursday, September 25, 2026: According to our information, the deal has been finalized. Adidas is preparing Olympique Marseille’s jerseys for the 2027/28 season and will take over as the club’s new kit supplier. Puma's partnership with Marseille will end after the 2026/27 season.
While Adidas was initially expected to replace Puma starting in the 28-29 season on a massive deal worth an estimated €40-50 million per year, Marseille have been actively exploring a negotiated early termination or buyout of Puma's final contract year to secure the German brand's return for the 27-28 campaign. Puma's current agreement, extended in 2021 to run through June 2028, pays OM approximately €20-25 million annually, meaning the early exit allows the Ligue 1 club to virtually double their commercial kit revenue a full year earlier.
Adidas Marseille Kit Deal: 27-28 Begin Almost Certain
Media reports in France, initially broken by RMC Sport and confirmed by AFP, indicated that Adidas had sealed an agreement to replace Puma once the current contract expires in June 2028. That timeline would make the 28-29 campaign the official start of the new partnership. Now it’s clear: Adidas will take over the supplying-deal of Marseille from 27-28 already. Puma has been outfitting OM since 2018 on an agreement estimated at roughly €20m to €25m per year.
Adidas represents the most iconic era of Olympique de Marseille's history, having supplied the club almost uninterrupted between 1974 and 2018, most notably during their 1993 UEFA Champions League triumph.
What do you think about adidas taking over Marseille’s kit manufacturing as early as the 2027/28 season? Let us know your thoughts in the comments below!
Next-Gen Adidas Predator 2027 Second Main Boots Leaked - 7 New Images
Footy Headlines can now leak 7 new pictures of the next-gen Adidas Predator 2027 'second main' boots. Although it is a fake, the design is identical to the real one.
The new Adidas Predator 27 'Second Main Pack' boots feature a light blue base with white details, including a subtle speckled texture, white Three Stripes, matching blue laces, and a translucent icy blue soleplate with white elements.
Adidas F50 Hyperfast '2027 First Main Pack' Boots Leaked - 6 New Images
Footy Headlines can now leak 6 new pictures of the new Adidas F50 Hyperfast 2027 'first main' boots. Although it is a fake, the design is identical to the real one.
The '2027 First Main Pack' boots boast a spectacular, warm-toned color gradient inspired by a summer evening sky, transitioning from solar yellow to vivid orange, magenta pink, and deep purple, contrasted by solid black Adidas three stripes.
Macron Showcases Rimini Calcio Hooped Shirt in 'Unveilievable' Campaign
Italian sportswear brand Macron has spotlighted an eye-catching Rimini Calcio 1912 shirt as part of its ongoing 26-27 "Unveilievable" campaign. Celebrating the club's identity under the label's "Fashion in Sport" banner, the design offers a sharp, vintage-inspired hooped aesthetic that complements the team's traditional red and white quartered look.
The shirt is defined by bold red and white horizontal hoops, each red band carrying subtle fine lines running horizontally across the fabric. A ribbed V-neck collar and matching cuffs feature coordinated red and white striped trims, while a raised, metallic-effect heritage crest sits prominently on the chest. The historic emblem incorporates the Arch of Augustus, the city's red cross shield, and an old-school leather football. Sleeve graphics round out the local touch, featuring the pirate motif of Rimini landmark Bounty on the right sleeve alongside La Mi Ma branding on the left.
Rolled out as part of Macron's broader 26-27 portfolio campaign, the release demonstrates the Italian brand's emphasis on bespoke design across every tier of its club roster. While Rimini continue their campaign on the pitch in their signature checkered shirts, this hooped edition offers a stylish tribute to more than a century of club heritage.
CD Guadalajara 26-27 Away Kit Released
Spanish side CD Guadalajara has unveiled its new away kit for the 26-27 season. Produced once again by Kappa, the new release offers a sharp, colorful alternative that directly complements the club's primary identity.
The Kappa CD Guadalajara 26-27 away shirt is predominantly bright yellow, paired with bold purple accents honoring the club's signature morado shade. Purple covers the rounded crew collar, sleeve trim, and sponsor branding, including the Hercesa chest sponsor. Kappa's iconic Omini logos run in purple along the shoulders and right chest, while matching yellow shorts with purple hems and side logo tracks complete the full kit.
This away strip follows the launch of Guadalajara's 26-27 home shirt earlier in September, which brought a classic all-purple foundation detailed with crisp white piping and logos.
Wydad 26-27 Home Kit Released
Moroccan giants Wydad Athletic Club and Kappa have officially unveiled their new home kit for the 26-27 season. Built around the club's traditional red base, the shirt features subtle tonal geometric striping across the front panel for a clean and textured appearance. A retro-inspired red and white striped V-neck collar anchors the classic design, complemented by contrasting white Kappa Omini logos on the chest and shoulders alongside a monochrome white club crest.
Albacete Balompié 26-27 Third Kit Released & Debuted
Spanish club Albacete Balompié debuted their new adidas third kit for the 26-27 season during their La Liga 2 fixture against Girona at Montilivi. The Adidas Locker Room shirt features a black base adorned with a red geometric gradient stripe pattern across the front, highlighted by vibrant orange accents on the crew collar, the adidas Three Stripes running down the shoulders, and a monochrome orange edition of the club crest. Completed with matching black shorts and socks featuring orange detailing, the kit joins the club's traditional white home and away strips for the ongoing campaign.
