Adidas Announces New Germany Kit Deal
Jun 20, 2016, by Pat
Confirming the latest rumors, Adidas has just revealed that it has finally extended its contract with the Germany national team. Continuing a seemingly eternal partnership, the new Germany Adidas jersey deal will run until the 2022 World Cup in Qatar.
Stars wear stripes.@DFB_Team_EN extends its contract with adidas until 2022.#FirstNeverFollows pic.twitter.com/PprdNOIduq
— adidasfootball (@adidasfootball) 20. Juni 2016
Adidas Extends Germany Kit Deal
Germany will wear Adidas-branded kits until at least 2022.
Adidas has confirmed it will pay around €50 million per year as part of the new Germany shirt contract, a steep increase from the estimated €25 million it has paid until now. This makes Germany the highest-paid international football team, ahead of France and England.
Most valuable International Football Shirt Sponsorship Deals
| Country | Kit Supplier | Value | Deal ends |
| Germany | Adidas | €50m | 2022 |
| France | Nike | €42.6m | 2018 |
| England | Nike | €34.5m | 2018 |
| Brazil | Nike | €30.7m | 2018 |
| Spain | Adidas | - | 2026 |
| Italy | Puma | €18m | 2022 |
"We are looking forward to continuing our close and trusting cooperation with the DFB", said Herbert Hainer, CEO of the adidas Group. "We belong together, as both the DFB with its national teams and we as an international sporting goods company excellently present Germany around the globe. We represent everything the 'made in Germany' seal of quality stands for: we are successful, we are innovative and we deliver quality; we are cosmopolitan, multi-cultural and bring joy. As part of our long-term strategy, we will increase our production volume in Germany again and plan to also produce the DFB jerseys directly in our home market.
"These were the most transparent, most demanding and ultimately for the DFB the economically most successful negotiations in the history of our Association. I am very pleased that we've managed to extend the contract with adidas, our partner for decades. adidas is reliable, knows the DFB and is supporting us with upcoming innovations such as the construction of the new DFB academy or the further development of fussball.de. We will use the money to make the DFB and German football even better. Our investments will be focused on both professional football and the work done at the grassroots level. We will also strengthen our national associations and further improve in particular our talent promotion programmes," said DFB President Reinhard Grindel.
Are you happy to see Germany remain with Adidas until at least the 2022 World Cup? Let us know in the comments below.
Fluminense 26-27 Third Kit Released
Puma has officially unveiled the new Fluminense 26-27 third kit, introducing a stunning design that pays tribute to the club's birthplace. The launch campaign features players Thiago Silva and Hulk, highlighting the Laranjeiras neighborhood where the club was founded 124 years ago.
The Puma Fluminense 26-27 third shirt features a green base complemented by golden-beige details. A key element of the design is the inclusion of the club's old shield, alongside a darker watermark pattern mapping the Laranjeiras neighborhood across the fabric. The look is completed with a classic polo collar.
Cancún FC 26-27 Away Kit Released
Mexican Liga MX Expansion side Cancún FC has officially revealed its new Adidas away kit for the 26-27 season. It boasts a striking look in hi-vis green and gold.
The launch follows the club's popular release of the limited-edition 'Dark Cenote' special kit earlier in July, which featured a color-changing dark gradient design paying homage to the underwater systems of Quintana Roo.
CE Sabadell 26-27 Home Kit Released
Spanish club CE Sabadell have officially unveiled their new 26-27 home kit, produced by Kappa. The launch celebrates the team's rich history and local identity with the tagline "Our roots. Our heritage. El tresor més preciat de Sabadell."
The Kappa CE Sabadell 26-27 home shirt features the club's traditional blue and white harlequin design. This iconic quartered pattern has been a staple of their identity since 1913.
The Kappa CE Sabadell 2026-2027 home uniform is available for purchase at the Estadi de la Nova Creu Alta starting July 24, with an online store release following shortly after.
Coventry City 26-27 Away Kit Released
The new Coventry City 26-27 away kit was officially unveiled by the club. Made by Hummel and sponsored by Monzo, the new away shirt will be worn in the upcoming Championship campaign.
The Hummel Coventry City 26-27 away jersey introduces has an off-white base, complemented by hot coral and navy accents.
AS Roma 26-27 Away Kit Leaked - Official Images
Following earlier leaks, the first final official images of the AS Roma 26-27 away kit have been shared by football apparel tracker @KamilBerberler.
Authentic Adidas Newcastle United 26-27 Away Kit Leaked
The first official images of the authentic Adidas Newcastle United 26-27 away kit have been shared by @KamilBerberler, providing a detailed look at the match version of the upcoming release.
The new main sponsor, Knox Hydration, will be prominently displayed on the front of the kit, but is not there on these images yet - the deal was sealed very late.
The authentic version highlights a bespoke sublimated pattern woven directly into the high-performance fabric. This subtle brickwork graphic draws direct inspiration from the historic castle that gives the city its name, as well as the traditional architecture found around St James' Park. The retro-infused design is rounded off with a stylish V-neck collar that incorporates distinct color blocks of white, navy, and mint.
Boca Juniors 26-27 Home & Away Kits Spotted In-Store
The new Adidas Boca Juniors 26-27 kits have now been spotted in-store, offering another look at the upcoming designs.
The images confirm earlier leaks, including the 26-27 away kit which features a white base with navy pinstripes as a tribute to the club's classic 06-07 Nike jersey.
Stunning Śląsk Wrocław 26-27 Home & Away Kits Released
Polish club Śląsk Wrocław has officially unveiled its new 26-27 home and away kits, produced by Macron.
The Śląsk Wrocław 26-27 home jersey introduces a bespoke design in the club's traditional green, complemented by prominent gold accents. The shirt features a distinctive split pattern.
The Śląsk Wrocław 26-27 away kit opts for a white base with golden logos, plus red and green detailing.
Newcastle 26-27 Away Kit Leaked - Spotted for Sale
The new Adidas Newcastle United 2026-27 away jersey has been spotted on sale. It is expected to be released soon. Big thanks to @amyalby2904.
Lincoln City 26-27 Away Kit Released
The new Lincoln City away kit was released today. It is made by Oxen and will be worn in the 26-27 League One campaign. Oxen Sports UK became the new kit supplier for Lincoln City starting from the 26-27 season, and this away strip follows the launch of the home kit earlier in July.
The Oxen Lincoln City 26-27 away shirt introduces a striking design in black and yellow. The black base is complemented by yellow accents and detailing, offering a bold look for the club's away matches. In addition to the outfield kit, Lincoln City also revealed their new 26-27 away goalkeeper kit.
The Oxen Lincoln City 26-27 away kit was officially launched on July 23.
No More Kappa: Hull City 26-27 Premier League Away Kit Released
Hull City and their new local kit supplier, Oxen Sports, have officially revealed the club's 26-27 away kit. The release follows the unveiling of the home kit earlier in the summer and marks the first away strip of their multi-year partnership, replacing former supplier Kappa.
The Oxen Hull City 26-27 away shirt introduces an unusual design. It is white with orange and black striping on the upper part. The manufacturer logo of Oxen sits on the sleeve and not on the front.
Oxen Sports, a brand with roots in Hull, takes over as the official technical partner for the 26-27 season.