Adidas Announces New Germany Kit Deal
Confirming the latest rumors, Adidas has just revealed that it has finally extended its contract with the Germany national team. Continuing a seemingly eternal partnership, the new Germany Adidas jersey deal will run until the 2022 World Cup in Qatar.
Stars wear stripes.@DFB_Team_EN extends its contract with adidas until 2022.#FirstNeverFollows pic.twitter.com/PprdNOIduq
— adidasfootball (@adidasfootball) 20. Juni 2016
Adidas Extends Germany Kit Deal
Germany will wear Adidas-branded kits until at least 2022.
Adidas has confirmed it will pay around €50 million per year as part of the new Germany shirt contract, a steep increase from the estimated €25 million it has paid until now. This makes Germany the highest-paid international football team, ahead of France and England.
Most valuable International Football Shirt Sponsorship Deals
| Country | Kit Supplier | Value | Deal ends |
| Germany | Adidas | €50m | 2022 |
| France | Nike | €42.6m | 2018 |
| England | Nike | €34.5m | 2018 |
| Brazil | Nike | €30.7m | 2018 |
| Spain | Adidas | - | 2026 |
| Italy | Puma | €18m | 2022 |
"We are looking forward to continuing our close and trusting cooperation with the DFB", said Herbert Hainer, CEO of the adidas Group. "We belong together, as both the DFB with its national teams and we as an international sporting goods company excellently present Germany around the globe. We represent everything the 'made in Germany' seal of quality stands for: we are successful, we are innovative and we deliver quality; we are cosmopolitan, multi-cultural and bring joy. As part of our long-term strategy, we will increase our production volume in Germany again and plan to also produce the DFB jerseys directly in our home market.
"These were the most transparent, most demanding and ultimately for the DFB the economically most successful negotiations in the history of our Association. I am very pleased that we've managed to extend the contract with adidas, our partner for decades. adidas is reliable, knows the DFB and is supporting us with upcoming innovations such as the construction of the new DFB academy or the further development of fussball.de. We will use the money to make the DFB and German football even better. Our investments will be focused on both professional football and the work done at the grassroots level. We will also strengthen our national associations and further improve in particular our talent promotion programmes," said DFB President Reinhard Grindel.
Are you happy to see Germany remain with Adidas until at least the 2022 World Cup? Let us know in the comments below.
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Adidas & Kith Tease Special Messi 2026 World Cup Kit Collection
Ronnie Fieg, the founder and owner of the prominent fashion and streetwear brand Kith, has officially teased a new Adidas kit collection dedicated to Lionel Messi ahead of the 2026 World Cup.
The Adidas x Kith Messi kit collection is shaping up to be a massive tribute. Given that the 2026 World Cup will in all likelihood be Messi's final tournament as a player, the Three Stripes are going all out to honor their greatest player of all time.
Thus far, Fieg has previewed a rack of stunning co-branded jerseys. The standout of the teaser is a remake of the Argentina 2006 home kit - the exact template worn during the year of Messi's very first World Cup appearance.
Ronnie Fieg also reveals three additional bespoke shirts in dark navy, off-white/cream, and black.
Stunning Fortuna Köln 2026 Regional Cup Final Kit Released
German side SC Fortuna Köln has released a highly limited special-edition kit to wear during their upcoming 2026 Mittelrheinpokal final. Produced by Dutch sportswear brand Robey, this exclusive release celebrates the club's first appearance in the regional cup final in six years, as they look to secure the trophy for the first time in 13 years.
The Robey SC Fortuna Köln 2026 Cup Final shirt introduces a striking tri-color gradient design that provides a highly bespoke look for the occasion. The top of the jersey begins in a deep navy blue, smoothly fading into a vibrant light blue chest band before transitioning into a clean white lower half.
Adding a premium, historic touch to the kit, all application details - including the Robey manufacturer branding, the central 'HIT' sponsor, and a classic standalone 'F' retro crest - are executed in metallic gold. A subtle light blue V-neck collar and matching sleeve cuffs complete the sophisticated aesthetic.
Priced at €75, this exclusive release serves as a unique collector's item for supporters of the Regionalliga West side. Curiously, while releasing this kit, the club has actively pushed an "All in Red" (Alle in Rot) motto for the fans attending the match, asking supporters to create a sea of red in the stands despite the team wearing their special-edition colors on the pitch.
What are your thoughts on this striking gradient Cup Final kit by Robey? Let us know in the comments below.
Aston Villa to Wear Third Kit with Charity Sponsor in Europa League Final
Aston Villa has officially confirmed they will wear their 2025-2026 Adidas third kit for the upcoming UEFA Europa League Final against SC Freiburg in Istanbul.
The decision was made due to a direct kit clash with the German side's traditional all-red home strip, forcing the Premier League club out of their iconic claret and blue. Furthermore, due to strict betting licensing regulations in Turkey, the club's principal partner, Betano, cannot be legally displayed on the jerseys. In response, the space is used by the Aston Villa Foundation for the historic showpiece event.
This special-edition jersey also features the Aston Villa Foundation branding across the chest in matching purple typography, sitting just below a commemorative Match ID text that marks the May 20 final at Besiktas Park.
Recognizing the historical significance of this unique uniform, the club is making the charity edition available to the public. Supporters can purchase these limited-edition shirts, complete with the foundation branding and central match details, in both authentic and replica versions from official club stores.
This rare combination of an alternate kit, a one-off charity sponsor, and European final detailing instantly makes this release a highly sought-after piece for shirt collectors.


