Germany to Announce Record-Breaking Adidas Kit Deal
German newspaper Bild this morning reported that Adidas will continue to supply the Germany kits until at least 2022. Adidas and the German football federation are set to announce their new agreement on Monday, one day before Germany's last group stage Euro 2016 match against Northern Ireland.
Germany to Remain with Adidas Until 2022
Bild reports that Adidas has aced Nike out and will pay an estimated €65-70 million a year to make Germany's kit until at least 2022. This makes Germany the highest-paid international football team, with more than €30m / year on second-placed France. The newspaper did not reveal any further contract details, while reporting that more than 1.3 million Germany kits have been already sold this year.
Most valuable International Football Shirt Sponsorship Deals
| Country | Kit Supplier | Value | Deal ends |
| Germany (possible) | Adidas | €65m-€70m | 2028 |
| France | Nike | €42.6m | 2018 |
| England | Nike | €34.5m | 2018 |
| Brazil | Nike | €30.7m | 2018 |
| Spain | Adidas | - | 2026 |
| Germany (current) | Adidas | €25m | 2018 |
| Italy | Puma | €18m | 2022 |
Source: PR Marketing / own research
Are you happy to see Germany remain with Adidas until at least the 2022 World Cup? Let us know in the comments below.
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2016/17 Spain Pedro #11 Away Shirt (XL) Adidas
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Penalty Shonan Bellmare 15th Season Commemorative Kit
Japanese J-League side Shonan Bellmare has officially unveiled a special 15th Season Commemorative kit produced by Penalty. This vibrant new release marks a significant milestone in the partnership between the club and the Brazilian sportswear brand, celebrating a decade and a half of continuous collaboration.
Most notably, the club has confirmed that this commemorative shirt will serve as the final kit produced by Penalty for Shonan Bellmare, bringing an end to one of the most recognizable and long-running technical sponsorships in modern Japanese domestic football.
The Shonan Bellmare 15th Season Commemorative shirt features a mashup design, merging the look of the past 15 kits in one shirt. The result is a highly complex and striking graphic design set against the team's traditional bright lime green base.
What are your thoughts on this final Shonan Bellmare commemorative kit from Penalty? Let us know in the comments below.
Konyaspor 26-27 Special Kit - Vote Winner Announced
Update - Sunday, May 17, 2026: The checkered design has won Konyaspor's 26-27 special kit vote, it was announced by the club.
Turkish Super Lig side Konyaspor has officially handed the design reins to its supporters by launching a fan vote to select the club's 2026-27 alternative kit, with three bespoke Hummel designs currently up for debate.
The "Anatolian Eagles" are offering a diverse menu of choices: a vibrant green-and-white checkered pattern that evokes a classic retro feel, a clean half-and-half vertical split with intricate chevron detailing on the sleeves, and a minimalist white base featuring a sharp green horizontal band across the chest.
In a nod to the club's heritage, the poll is scheduled to close this Friday, May 15 at exactly 19:22 - a tribute to the club’s founding year.
Vote here now: https://www.konyaspor.org.tr/forma-oylama
Manchester United 26-27 Home Kit Debuted
In the match that just ended, Manchester United players debuted their new 2026-27 home kit. It also marked the first time Manchester United has worn next season’s kit before the current season has even ended.
Anyway, it turned out to be a successful debut, as they secured a 3-2 victory over Nottingham Forest. At the same time, Bruno Fernandes registered his 20th assist of the season, becoming the player with the most assists in a single Premier League season, matching the records of Kevin De Bruyne and Thierry Henry.