Germany to Announce Record-Breaking Adidas Kit Deal

German newspaper Bild this morning reported that Adidas will continue to supply the Germany kits until at least 2022. Adidas and the German football federation are set to announce their new agreement on Monday, one day before Germany's last group stage Euro 2016 match against Northern Ireland.

Germany to Remain with Adidas Until 2022




Bild reports that Adidas has aced Nike out and will pay an estimated €65-70 million a year to make Germany's kit until at least 2022. This makes Germany the highest-paid international football team, with more than €30m / year on second-placed France. The newspaper did not reveal any further contract details, while reporting that more than 1.3 million Germany kits have been already sold this year.

Most valuable International Football Shirt Sponsorship Deals


CountryKit SupplierValueDeal ends
Germany (possible)Adidas€65m-€70m2028
FranceNike€42.6m2018
EnglandNike€34.5m2018
BrazilNike€30.7m2018
SpainAdidas-2026
Germany (current)Adidas€25m2018
ItalyPuma€18m2022

Source: PR Marketing / own research


Are you happy to see Germany remain with Adidas until at least the 2022 World Cup? Let us know in the comments below.