One Pair Sold For $105,000 | Nike Raffle For Self-Lacing Nike Mag Shoe Raises $6.75 Million
Oct 21, 2016, by Pat
Update #2: Nike's raffle to win one of 86 pairs of self-lacing, "Back to the Future"-style Nike Mag shoes raised $6.75 million, the Michael J. Fox Foundation for Parkinson's Research revealed Thursday. Nike sold $10 tickets from Oct. 4-11 and notified winners on Monday. Nike will donate money raised from the raffle to the foundation.
"Thanks to Nike, we've raised a boatload of money for research and we've had a ton of fun doing it," said actor Michael J. Fox, who was diagnosed with Parkinson's disease in 1991 and famously wore self-lacing shoes as Marty McFly in the 1989 film "Back to the Future II."
Nike Mag Shoe Sold for $105,000
There was likely never a shoe that was harder to get than the Nike Mag shoe.
However, while it's not known how much the winners will be able to sell the shoes for on the open market, Nike has already auctioned off three pairs at events that might help set the market. One pair in Hong Kong sold for $105,000, and another one in London sold for $56,800. while the final pair will be auctioned off in New York on Nov. 12 at a gala for the foundation.
"Thanks to Nike, we've raised a boatload of money for research and we've had a ton of fun doing it," said actor Michael J. Fox, who was diagnosed with Parkinson's disease in 1991 and famously wore self-lacing shoes as Marty McFly in the 1989 film "Back to the Future II."
"We could have never imagined when we started this journey 30 years ago it would have such a wide-ranging effect -- and we can't wait for what's next," Nike chairman and CEO Mark Parker said in a statement.
Update: The raffle to win a chance to buy the shoes is now open for $10. A Nike+ account is required in order to enter and possibly end up with one pair of just 89 globally.
The majority of these will be available to residents of the United States and Canada through a digital draw process. Entrance to The Draw is via nike.com/mag or via the Nike+ App, with each entry granting equal opportunity to win a pair of the Nike Mag. Tickets are $10 donations to The Michael J. Fox Foundation. There is no limit to the amount of tickets that can be obtained per individual — the more tickets, the greater chance of winning. The Draw will begin on October 4, 2016 and end October 11, 2016. Winners will be notified October 17, 2016.
Additionally, three pairs will be auctioned off. Most importantly, all proceeds will go to The Michael J. Fox Foundation for Parkinson's Research. Read the original post from yesterday below.
Exciting sneakerheads worldwide, Nike has just announced that the highly-anticipated self-lacing Nike Mag will be released tomorrow. Popularized through Back to the Future Part II, the sneakers feature a battery-powered self-lacing mechanism and will be available through the Nike+ app.
Nike Mag - Self-Lacing Shoe
Here are some images of the insane sneaker, set to be available to buy tomorrow, October 4, 2016.
Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight and technology to project the future of sport, took that task further.
The future, in your hands. All things #NikeMag start with the Nike+ App: https://t.co/PweFcuo4tb pic.twitter.com/vvGa93Zl7a
— Nike (@Nike) 3. Oktober 2016
In case you want to try your luck at getting one pair of the in-demand shoe, make sure to download the Nike+ app and be ready tomorrow.
Share your thoughts on the concept and design below.
Special Virgil van Dijk x Patta Jersey Revealed
Amsterdam streetwear label Patta has teamed up with Netherlands captain Virgil van Dijk and Nike to unveil a vibrant, one-off football jersey for the Virgil's Legacy Trophy. The international under-13 tournament, founded by the Liverpool defender in collaboration with his formative club Willem II, brings together 16 elite youth academies from across Europe to compete in Tilburg.
The shirt draws deep inspiration from Van Dijk's Surinamese heritage, taking stylistic cues from traditional pangi cloth, a brightly patterned woven textile central to Maroon and Surinamese culture. The design ingeniously weaves together the primary colors of every participating club, including Liverpool, Barcelona, Bayern Munich, PSG, Ajax, and AC Milan, translating their identities into an eye-catching, blurred check motif across the entire shirt.
The reverse lists the complete roster of competing clubs under "The class of '26," complemented by a custom Patta x Nike co-branded jock tag on the lower hem.
The bespoke jersey has been created exclusively for the young players taking part in the tournament as a commemorative keepsake rather than receiving a general retail release.
First 2 Adidas 2027 Boot Packs Leaked
Video game modder BxR Mods has recreated the first two Adidas 2027 football boot collections, providing a clear preview of what the Three Stripes have prepared for early 2027.
The 2027 Base Pack marks an important transition for Adidas, centered around predominantly black uppers accompanied by heritage-inspired accent colors across all three core silos. Most notably, the collection features the next-generation Predator 27 with its classic fold-over tongue, the returning AdiPure line set to succeed the Copa franchise, and the updated F50 Hyperfast. Alongside the traditional black-based editions, the preview also showcases the first main pack of the year, the collection to be worn by Adidas' best players.
Both of these Adidas packs launch in January 2027.
Nike Inter Milan 26-27 Third Kit Leaked - New Image
A new image of the Nike Inter Milan 26-27 third kit has surfaced, confirming the retro-inspired look that pays tribute to the club's iconic 1997-98 third shirt worn during the Ronaldo era.
Adidas Liverpool 26-27 European Training Shirt + Collection Released
Liverpool and Adidas have officially unveiled their all-new European training collection for the 26-27 season. Promoted under the tagline "Made for Europe", the range will be worn by the squad during training sessions and media obligations ahead of Champions League fixtures.
The Adidas Liverpool 26-27 European training collection is built around a crisp white base complemented by vibrant red accents. The iconic Adidas Three Stripes run down the sleeves in red, while the chest displays a monochrome red Liverpool crest enclosed in a shield, alongside matching red Adidas and AXA sponsor branding. Streamlined paneling and high-performance cuts from the latest Adidas Tiro template complete the refined aesthetic.
The range includes authentic short-sleeve training tops, long-sleeve drill tops featuring integrated snood neck collars, and insulated sleeveless puffer vests. The complete Adidas Liverpool 26-27 European training collection is available now through the club's official online store and retail outlets.
Hong Kong 2026 Home Kit Released
Nike and the Football Association of Hong Kong, China have quietly revealed the new Hong Kong 2026 home shirt.
The Nike Hong Kong 2026 home jersey combines two shades of red in a subtle half-and-half design, with a centrally aligned chest layout. The circular HKFA crest is positioned right in the center of the chest, accompanied by a white Nike Swoosh directly beneath it.
First Time in 12 Years: Juventus Bring Back Long-Sleeved Kits on Pitch
Making his Juventus debut in the match against AC Milan, Nick Woltemade was the only Juventus player on the pitch wearing long sleeves. Excluding special-edition kits, the German strike became the first Bianconeri player made this choice since Andrea Pirlo and Claudio Marchisio back in the 13-14 season.
Remarkably, even Cristiano Ronaldo, a long-sleeve icon, never wore one during his time in Turin.