Premier League to Introduce Sleeve Sponsors
Update: The Mirror yesterday evening confirmed their exclusive report that Premier League teams will have sponsor logos from next season, with each club able to sign an exclusive sponsor deal. However, two clubs are not able to sign a sleeve sponsorship deal as their main sponsor deal does not allow them to do so. Sporting Group International have negotiated with eight clubs to sell an aggregated shirt sleeve sponsorship deal.
Premier League Clubs to Get Sleeve Sponsor - At Least Eight Clubs Sign Aggregated Sponsorship Deal
"It's the first time in EPL history the sleeve can be sold and, hopefully, it will be the first time that one brand has been seen on multiple shirts from potentially eight to 10 clubs," said Sporting Group International CEO Adrian Wright.
Original article - November 2016: The Premier League kits will feature sleeve sponsors from the start of the 2017-18 season according to recent reports. Clubs have already started negotiating deals, the Mirror reports.
Premier League Sleeve Sponsors From 2017-18
The new sponsor logos will appear on the right sleeve of the Premier League 17-18 kits, with one of the currently two eague sleeve patches being removed. Clubs will be free to choose any sponsor they want for the new sleeve logo slot, solely depending on their other sponsorship agreements and the implications that come with them.
The report estimates the value of the sleeve sponsor logo at around 20% of the primary slot on the front of the shirt. This means that the new Premier League sleeve sponsor could be worth up to £10m for Manchester United, which receives £47m per year from Chevrolet.
Although they are free to sign any sponsor for the new sleeve slot, "at least two" unnamed Premier League clubs won't be able to introduce sleeve sponsors next season due to exclusivity agreements with their main sponsors. About half of those who are able to are expected to close deals for next season. Clubs are expected to first look at existing partners already in an attempt to expand ongoing sponsorships.
Additionally, it's reported that around 10 clubs, presumably of a lower profile, are looking to sign a collective deal.
Who would you like to see sponsor the sleeve of your favorite Premier League team from next season? Drop us a line below.
Dundee FC 2026-27 Away Kit Released
Scottish Premiership club Dundee FC have officially launched their new away kit for the 2026-27 season.
The new Macron Dundee FC 2026-27 away shirt features a predominantly sky-blue base complemented by subtle geometric and linear detailing across the front. The design is inspired by the city's rich industrial heritage and is completed with clean white trim on the collar and cuffs.
The official club crest and Macron logo are displayed prominently on the chest, tying into the fresh sky-blue aesthetic.
James Rodriguez Wears Special World Cup 'Golden Boot' Patch
In the World Cup 2026 match between Colombia and Uzbekistan, James Rodríguez was spotted wearing a special "Golden Boot" patch on the right sleeve of his jersey, honoring the Golden Boot award he won at the 2014 World Cup after scoring six goals, including his iconic volley against Uruguay.
Cristiano Ronaldo Spotted Wearing Puma Sneakers Ahead of World Cup 2026 Match
Cristiano Ronaldo turned heads ahead of Portugal's 2026 World Cup match against DR Congo by arriving at the stadium wearing Puma sneakers. The Portuguese captain, making his record sixth World Cup appearance, paired his Portugal national team jersey with the Salehe Bembury Puma Velum Nitro collaboration sneakers.
FC Barcelona 26-27 Home Kit Leaked - 11 New Pictures
Footy Headlines can now leak 11 new pictures of the Nike Barcelona 26-27 home kit, authentic version. Although it is a fake, the design is identical to the real one.
It will be released very soon.
Luka Modrić Wears Special 'Legacy' and 'Golden Ball' Patches at 2026 World Cup
During Croatia's match at the 2026 World Cup, Luka Modrić took to the pitch wearing a jersey featuring two unique FIFA sleeve patches. The midfielder's shirt included a special FIFA Legacy patch, introduced for the 2026 tournament to honor players who have appeared in five or more World Cups. Modrić is participating in his fifth World Cup, joining an elite group of players such as Lionel Messi, Cristiano Ronaldo, Manuel Neuer, Yuto Nagatomo, and Guillermo Ochoa, who are also eligible to wear the Legacy insignia.
In addition to the Legacy patch, Modrić's kit featured a specific badge commemorating his achievement as the winner of the Golden Ball at the 2018 World Cup. This patch highlights his individual accolade from the tournament in Russia. The combination of these two special patches makes Modrić's 2026 World Cup jersey a standout piece, reflecting his long-standing presence and success on the international stage.
Harry Kane Wears World Cup 'Golden Boot' Winner Patch
During the 2026 World Cup, Harry Kane has been spotted wearing a special FIFA Golden Boot winner patch on the right sleeve of his England shirt. The patch commemorates his achievement as the top scorer of the 2018 World Cup, where he netted six goals. Kane is one of a select few players at the tournament to receive this individual honor, alongside other past Golden Boot winners such as Kylian Mbappe and James Rodriguez.
In addition to Kane's unique individual patch, the entire England squad is sporting a gold tournament sleeve patch. This team-wide detail marks their historic 1966 World Cup victory.
Cristiano Ronaldo Wears Special FIFA Legacy Patch at 2026 World Cup
Cristiano Ronaldo debuted a special FIFA Legacy sleeve patch on his Portugal kit during the 2026 World Cup, marking his historic sixth tournament appearance from 2006 to 2026.
Cristiano's Legacy badge features his signature SIUU pose.
The Legacy patch is an exclusive FIFA honor introduced to recognize players who have been selected for five or more World Cup squads. Ronaldo becomes the fourth player to wear the badge at the 2026 tournament, joining an elite group that includes Lionel Messi and Luka Modric, who are also sporting the Legacy patch alongside their respective individual award badges.
