Emirates to Ditch 'Fly Better' Logo From 27-28 Season
Aug 7, 2026, by Chris
- Emirates Logo Update: Emirates will update its front-of-shirt sponsor logo for partnered football clubs by dropping the current "Fly Better" slogan.
- New Simplified Design: The updated logo is expected to feature only the word "Emirates" on its own, providing a more streamlined look on kits.
- Effective Season: This branding change will officially come into effect starting from the 2027-2028 football season.
Update - Friday, August 7, 2026: The Arsenal x Emirates 2033 extension was announced via a graphic that only features the Emirates text, without the stylized Arabic calligraphic wordmark. This is exactly how the logo will be used on the kits from the 2027-2028 season.
An updated look at the simplified Emirates logo on club kits, featuring a design by @jerseystory_vn.
(Mock-up only. Expected to take effect from the 2027-28 season)
Emirates is set to update its front-of-shirt sponsor logo for its partnered football clubs, dropping the current "Fly Better" slogan. According to Footy Headlines info, this branding change will officially come into effect starting from the 27-28 season.
Emirates to Have Emirates Only on Kits From 27-28 Season
The "Fly Better" tagline first made its debut on football kits in 2020, replacing the iconic "Fly Emirates" text that had been a long-standing staple on the shirts of heavyweights like Arsenal, Real Madrid, and AC Milan. It is likely that the updated 27-28 logo will simply feature the word "Emirates" on its own, offering a more streamlined look on the pitch.
Emirates has advertised with just the Emirates logo for Real Madrid's recent sponsorship agreement. The airplanes also just have the Emirates logo.
With several top clubs recently extending their sponsorship agreements until the early 2030s, fans can expect to see this simplified Emirates branding prominently featured when the 27-28 kits are released.
Emirates Kit Branding History x Arsenal
Do you like the Emirates-only branding? Let us know in the comments below.
FC Barcelona 27-28 Home Kit Leaked - 2 Real Images
Footy Headlines can leak two real images of the new Barcelona 27-28 home kit. However, these still appear to be products created based on a previous concept. They have an accuracy of about 80% and will differ slightly from the final version.
Deportivo Cali 1965 First Title Commemorative Kits Released
Colombian club Deportivo Cali and their technical sponsor Hillside have launched a special-edition capsule celebrating the club's historic first league championship won in 1965. The release consists of two retro-inspired jerseys — one in green and another in white — that pay tribute to the monumental title won over six decades ago.
Both shirts embrace a classic mid-60s aesthetic, anchored by an open polo-style collar. The green shirt features a contrasting white collar and cuffs, complemented by a tonal sublimated pattern of stripes, pennants, and historic club insignia across the fabric. In turn, the white version offers a clean, elegant look highlighted by rich emerald green trim. On the collar ribbing, knit detailing spells out "19 CAMPEÓN 65" in tribute to the landmark campaign.
Each jersey is adorned with a vintage Deportivo Cali crest topped by a single embroidered golden star representing that maiden triumph. Additional commemorative touches include a retro script Hillside graphic at the lower back and a stitched authentic crest patch near the hem displaying "Cali - Un Amor para toda la Vida 1912". The limited-edition pieces are delivered in custom collector's packaging alongside a certificate of authenticity.