Emirates to Ditch 'Fly Better' Logo From 27-28 Season
19 minutes ago, by Chris
- Emirates Logo Update: Emirates will update its front-of-shirt sponsor logo for partnered football clubs by dropping the current "Fly Better" slogan.
- New Simplified Design: The updated logo is expected to feature only the word "Emirates" on its own, providing a more streamlined look on kits.
- Effective Season: This branding change will officially come into effect starting from the 2027-2028 football season.
Update - Friday, August 7, 2026: The Arsenal x Emirates 2033 extension was announced via a graphic that only features the Emirates text, without the stylized Arabic calligraphic wordmark. This is exactly how the logo will be used on the kits from the 2027-2028 season.
An updated look at the simplified Emirates logo on club kits, featuring a design by @jerseystory_vn.
(Mock-up only. Expected to take effect from the 2027-28 season)
Emirates is set to update its front-of-shirt sponsor logo for its partnered football clubs, dropping the current "Fly Better" slogan. According to Footy Headlines info, this branding change will officially come into effect starting from the 27-28 season.
Emirates to Have Emirates Only on Kits From 27-28 Season
The "Fly Better" tagline first made its debut on football kits in 2020, replacing the iconic "Fly Emirates" text that had been a long-standing staple on the shirts of heavyweights like Arsenal, Real Madrid, and AC Milan. It is likely that the updated 27-28 logo will simply feature the word "Emirates" on its own, offering a more streamlined look on the pitch.
Emirates has advertised with just the Emirates logo for Real Madrid's recent sponsorship agreement. The airplanes also just have the Emirates logo.
With several top clubs recently extending their sponsorship agreements until the early 2030s, fans can expect to see this simplified Emirates branding prominently featured when the 27-28 kits are released.
Emirates Kit Branding History x Arsenal
Do you like the Emirates-only branding? Let us know in the comments below.
Singapore Switch Kit Supplier Mid-Tournament
The Singapore national team debuted new Adidas kit during their final group stage match of the 2026 ASEAN Championship. In their previous three matches of the tournament, "The Lions" were using Nike.
This switch occurred mid-tournament because the sponsorship agreement between the Football Association of Singapore (FAS) and Nike only officially expired on July 31, while the new deal with Adidas took effect immediately.
Grenoble Foot 38 Special Kit Released
French Ligue 2 club Grenoble Foot 38 have officially unveiled a special one-off kit for the opening match of the 2026-27 season. Made by Nike, the unique shirt has been hand-personalised by supporters, featuring handwritten messages, signatures and drawings collected during the club's pre-season event in Saint-Marcellin.
The special jersey celebrates the bond between the club and its fans, ensuring Grenoble's supporters will be represented on the pitch even away from home. Following the match, the 11 shirts worn by the starting lineup will be auctioned through the club's official online store.
What do you think of Grenoble Foot 38's special fan-designed kit? Let us know your thoughts in the comments below.
Rayo Vallecano 26-27 Home Kit Released
Rayo Vallecano have officially unveiled their new 2026-27 home kit, marking the return of elegant gold accents.
The shirt features the club's traditional white base with black raglan sleeves. It also retains the iconic red diagonal sash running from the upper left to the lower right of the jersey.
Umbro has elevated the design with luxurious gold detailing, which appears on the collar, sleeve cuffs, underarm trim, and the DIGI sponsor logo.
Tottenham 26-27 Third Kit Leaked - Official Pictures
@KamilBerberler has leaked the official pictures of the new Tottenham 26-27 third kit.
The Tottenham 2026-27 third kit has been leaked and will primarily feature "Psychic Purple," a medium-toned purple, accompanied by New Orchid and White accents.
The kit's design includes dark purple pinstripes outlined in white, a classic polo collar, and stripes that fade out to make space for the AIA sponsor logo.