All-New 2017-18 Premier League Kit Numbers Font Revealed
From the start of next season, Premier League clubs will wear shirts adorned with a new set of names and numbers. The new Premier League font, which was designed in collaboration with Official Partner Sporting iD, features a modern and vibrant design. The design aligns with the Premier League's visual identity and includes the new logo, which has been for the start of the 2016-17 season.
2017-2018 Premier League Jersey Numbers and Lettering
Here is the new Premier League font.
The new Premier League font is available in five colorways: white with black details and black, navy, red, and yellow; all with white details. It is the first change for 10 years to the names and numbers used in the Premier League. The only previous style was the original set, introduced under license for all clubs, for the start of the 1997-98 campaign.
One of the designs that not made it
As part of the process the Premier League surveyed more than 1,500 fans on six proposed designs and enlisted the help of Premier League commentator Peter Drury to test the visibility of the new design during live testing at Watford FC.
The Premier League uses the old font with the old logo this season
"Sporting iD continues to deliver an excellent service supplying names, numbers and sleeve badges for the Premier League," said Premier League Managing Director Richard Masters. "We are excited to see next season’s new style and colours, starting with the unveiling of our clubs' kits at individual launches in the coming months."
Sporting iD Global License Director Robert Thayne said: "Extremely proud of our Premier League association, Sporting iD is excited to be introducing the Premier League’s new look player identification names and numbers for the 2017/18 club kit launches and beyond. The new look is already attracting high volume demand from both club and retail distribution channels where Sporting iD provides access to official licensed Premier League names, numbers and sleeve badges to the ever-growing global fan base."
What do you think of the new Premier League typeface? Better than the previous one? Drop us a line below.
RC Lens 26-27 Away Kit Teased
French club RC Lens has officially teased its new Adidas 2026-27 away kit, with a full reveal scheduled for June 6 at the iconic twin slag heaps in Loos-en-Gohelle.
The teaser video features the hashtag #MentalitéCharbonneur, heavily leaning into the club's deep-rooted coal mining heritage.
https://x.com/RCLens/status/2062837000172962224
The Lens 2026-2027 away jersey features a green and black colorway, a fitting tribute to the region's historical landscapes.
Mexico Ruins Retro EQT Jacket with Sponsor Placement
The Adidas Mexico 2026 World Cup EQT track jacket has officially made its real-world debut, but the on-player reality has left many fans disappointed, as highlighted by Tigres and Mexico kit experts @TigersJersey.
While the core design faithfully recreates the iconic 1990s Equipment aesthetic with its bold black, green, white, and red color-blocking, the Mexican Football Federation has plastered the front of the garment with corporate sponsors. The logos for AT&T, Amazon, Coca-Cola, and Caliente.mx have been heavily applied across the midsection, disrupting the 3 bars.
This is surely because of sponsor guidelines and contracts, but they should have find a better solution here.
Norway Shares Striking Viking-Themed Squad Photo for 2026 World Cup
The Norwegian national football team has released a Viking-inspired group photograph via its official channels to mark preparations for the 2026 FIFA World Cup.
Captured by renowned photographer David Yarrow in Oslo, the image shows the squad in authentic attire assembled beside a fjord, with longboats in the background, reflecting the country's historical narrative and the supporters' Viking row tradition.
Norway returns to the World Cup for the first time since 1998, led by captain Martin Ødegaard and star striker Erling Haaland. The photoshoot took place last weekend, with Ødegaard digitally added after he was unavailable due to the Champions League final. A separate image including coaching and technical staff was also produced.
The NFF embraced the theme to highlight team unity and cultural heritage as the squad prepares for the tournament in Canada, Mexico and the United States.
