Stoke City Announces All-New Sleeve Sponsor

Stoke City has become one of the first Premier League team to announce a sleeve sponsor ahead of the 2017-18 season, joining the likes of Manchester City. Stoke City's 17-18 sleeve sponsor is Top Eleven, a mobile football management game.

Stoke City Top Eleven Sleeve Sponsorship

This image shows the Top Eleven logo on the sleeves of the new Stoke City 17-18 kits.

The Premier League allows its clubs to add a second sponsor logo to their shirts, the left sleeve specifically, with the league badge only appearing on the other arm from 2017-18 onwards. The new deal sees the Top Eleven logo appear on the all of Stoke's kits in the new season - it will be blue with a white patch on the home and monochrome white on the away.

Stoke City Chief Executive Tony Scholes said: “We are delighted to become the first Premier League club to attract an entirely new commercial partner as Official Sleeve Partner and we look forward to a long and successful association with Nordeus and their Top Eleven football management game.”

Nordeus CEO Branko Milutinović said: "We are really proud to partner with Stoke City, one of the oldest football clubs in the world. Top Eleven players build their club from scratch and have the opportunity to manage their team for years.”

What are your thoughts on this ground-breaking sponsorship deal announced by Stoke City today? Drop us a line below, and check out all leaked and official 17-18 Premier League shirts in our Overview.