Full Adidas 2018 World Cup Font Released

Over the last few days, Adidas teams have debuted their 2018 World Cup home kits. We take a closer look at the official Adidas font for the 2018 World Cup, which is inspired by traditional Soviet imagery.


Adidas 2018 World Cup Font

These images show some examples of the font.


Used for all Adidas teams, from Argentina and Colombia to Germany and Spain, the 2018 Adidas World Cup font has a very distinct look.



Heavily inspired by traditional Soviet imagery, it has a certain rawness and cutout style to it. It doesn't include any sort of roundness and only features 90 degree angles. Finally, a thin line runs through the center of the numerals.


Full look at the Adidas 2018 World Cup Font by Samarony Lima - Please note that some letters (e.g. Z are wrong)

Do you like the new Adidas font or did you prefer 2016's more modern vibe? Leave a comment below, and check out the World Cup Kit Overview for more.