Adidas and Nike Dominate 2018 World Cup Kit Battle
Mar 27, 2018, by Pat
Update: Design experts Paladar Negro have created an infographic of the 2018 World Cup kit makers, greatly showing off that Adidas and Nike have almost all teams under contract .
In the end, German brand Puma managed to sign two teams that they did not equip in the 2018 World Cup qualifiers - Senegal and Serbia. Many of Puma's teams failed to qualify for the tournament (e.g. Italy, Ivory Coast, Ghana. Puma will make the jerseys for four teams of which only two wore Puma jerseys in the qualifiers - Switzerland and Uruguay.
2018 World Cup Kit Brands
The list of participants is complete. Following the most recent play-offs, all 32 teams participating in the 2018 World Cup are known. As it could already be expected before this final round of qualifying, Adidas and Nike are the big winners in terms of representing teams. Meanwhile, Puma missed out big time after a very successful 2014 edition.
Having had 8 teams in Brazil 2014, Puma will only have Senegal, Switzerland and Uruguay represent its brand in 2018. New Balance and Umbro have two teams each as well, while smaller brands Erreà, Hummel and Uhlsport have one each.
In total, the two big brands heavily dominate proceedings, with more than two thirds of the 32 teams supplied between them. Adidas leads with 12 teams ahead of Nike with 10.
Are you happy with the teams and brands present at the 2018 World Cup? Drop us a line below, and check out the Kit Overview for the latest leaks and releases.
CD Toledo 26-27 Home Kit Released
Spanish Tercera Federación side CD Toledo has officially unveiled its new home kit for the 26-27 campaign, manufactured by Joma. Presented under the slogan "Identidad. Puro Toledo," the release completes the club's uniform lineup for the upcoming season.
The Joma CD Toledo 2026-27 home jersey offers a classic and refined aesthetic, centered around the club's traditional rich green colorway. It features a sharp white polo collar and matching white sleeve cuffs, both enhanced with intricate subtle detailing along the edges. The shirt is complemented by white Joma branding, the club's crest on the left chest, and the La Sagra 0.0 sponsor on the front.
The launch of the green home strip rounds out CD Toledo's 26-27 kit set, following the earlier reveals of their black and gold pinstriped away kit and a 1990s-inspired gray third kit.
Aston Villa Announce 8Xbet as Official Asian Betting Partner
Aston Villa have officially confirmed online sportsbook operator 8Xbet as the club's Official Betting Partner in Asia. The regional partnership aims to bolster the Premier League side's commercial reach across the Far East through localized digital campaigns, fan engagement activations, and branded assets.
The agreement follows Aston Villa's recent pre-season tour across Asia and replaces their previous regional collaboration with NOVA88. 8Xbet is already well known within English football, having previously secured regional Asian betting partnerships with clubs such as Manchester City and Chelsea.
As Premier League regulations place tighter restrictions on front-of-shirt gambling sponsorships in the domestic UK market, clubs increasingly look toward geo-targeted overseas partnerships to maintain commercial revenue in Asian territories.
Kuwait SC 26-27 Home, Away & Third Kits Released
Kuwaiti Premier League side Kuwait SC have officially unveiled their new kits for the 26-27 season, produced in collaboration with local sportswear brand HH Sport.
The 26-27 lineup features three distinctive player shirts in white, red, and black. The white kit serves as the primary home look with red accents on the collar, cuffs, and branding, while the alternate red and black jerseys incorporate subtle tonal patterns and contrasting details.
Eech kit is plastered with sponsor logos, unfortunately.
Adidas River Plate 1990s Remake Sweatshirt Leaked
Adidas will expand its retro offerings with a River Plate remake sweatshirt, launching as part of the collection celebrating the club's iconic mid-1990s era alongside the reissued 1996 home shirt.
The sweatshirt faithfully recreates the bold mid-90s Adidas template famously worn during training and travel by club legends like Enzo Francescoli.
No More Erreà: Jako Luxembourg 2026 Home & Away Kits Released
Luxembourg national team have officially announced their new partnership with Jako, replacing Erreà, followed by the release of 2026 home and away kits by the new supplier.
The new home kit stays close to the traditional colors, using a vibrant red base with white collar and flag-inspired sleeve cuffs, along with a lion and its claws as shirt graphic. The away kit, on the other hand, stands out with a sky blue base with abstract pattern placed all across the jersey.
What do you think of the new Luxembourg 2026 home and away kits by Jako? Let us know in the comments below.
