Banco Santander to Sponsor UEFA Champions League + Ends Complete Formula 1 Sponsorship
Banco Santander will become an official sponsor of the UEFA Champions League, it has been announced today. The agreement begins next season (2018/19) and runs for three years to 2020/21. Santander replaces UniCredit, who decided not to renew their partnership with UEFA.
At the end of this year, Santander will conclude its sponsorship of the Formula 1 racing team, Scuderia Ferrari, which it has sponsored for the last eight seasons (deal worth more than 30 million Euro / year). The bank will also conclude its corporate sponsorship agreements with F1 which have helped increase Santander's brand recognition around the world over the last 11 years.
Santander Replaces UniCredit As Champions League Sponsor
No financial details of the deal are known yet.
Banco Santander Executive Chairman, Ana Botín, and the country heads of Santander's ten main markets, signed the agreement in Brazil today alongside a UEFA representative. Two legends of football also participated in the event: Brazil's Ronaldo who was there in person and Pelé who appeared via video.
Ana Botín said: "Santander's partnership with the UEFA Champions League, the world's most global and aspirational sporting competition, builds on our support of Libertadores and, more recently, Racing Santander, the local football team of the Cantabrian city where our bank was founded 160 years ago. We love sport. Our free-time exercise, which we do to challenge ourselves to be better, the weekend match we watch with family and friends, our loyalty to a club and the excitement of the spectacle. Ferrari and F1, to whom we are very grateful, have played an important role at Santander over the past 10 years. We will continue our support of sport because it is a valuable way to contribute to the prosperity of the communities where we work."
Guy-Laurent Epstein, UEFA Events Marketing Director, said: "We're delighted to welcome Santander into the UEFA Champions League sponsor family and are excited to partner with one of the most distinguished and forward-thinking banks globally. There is natural fit between the UEFA Champions League and Santander, with the Bank being consistently recognised within the best global brands and, of course, with the UEFA Champions League Final remaining the most watched annual sporting event on the planet. The bank has a great heritage in sport and this partnership will allow the UEFA Champions League to further engage with football fans in Latin America and around the world."
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Vitória SC Announces Hummel Kit Deal
Vitória Sport Clube has officially announced a new five-year technical sponsorship deal with Hummel, beginning with the 2026-27 season. The Danish sportswear brand will supply the Portuguese club's match kits, training gear, and lifestyle apparel until the end of the 2030-31 campaign. This agreement brings an end to Vitória SC's decade-long partnership with Macron, who had been the club's kit maker since the 2016-17 season.
The club described the new agreement as a "return to the past to project into the future," referencing Hummel's previous stint as Vitória SC's kit supplier during 1992-92.
Boca Juniors 26-27 Shirt + Shorts, Socks & Pre-Match Jersey Leaked
We can leak the full look at the Boca Juniors 2026-27 home kit - it is completed by shorts and socks that match the stripe design of the kit.
SV Austria Salzburg 26-27 Home Kit Released
The new SV Austria Salzburg home kit for the 26-27 season has been officially released today. Made by Capelli, the new shirt will be worn by the club in the Austrian 2. Liga.
The Capelli SV Austria Salzburg 2026-27 home jersey features a bespoke design in the club's traditional colors. It incorporates two different tones of violet and is highlighted by a custom graphic showcasing the Hohensalzburg fortress and the towers of the old town, representing the team's local identity and heritage.
The Capelli SV Austria Salzburg 2026-27 home football shirt is available to purchase immediately through the club's official fanshop, retailing at a price of 69 Euro.
Glentoran 26-27 Home Kit Released
Glentoran and Macron have launched the club's new 2026-27 home kit for the upcoming NIFL Premiership campaign. The design pays homage to the classic 1992-93 shirt worn during their memorable European Cup tie against Marseille, featuring a green body with red sleeves and shoulder panels separated by black trim.
Giving the shirt a distinct early 1990s retro feel, a red fold-over collar is included with black striping and a black V-shaped insert at the front. A tonal graphic pattern runs across both the green and red sections, adding texture to the Macron Eco Fabric. The Macron Hero logo appears in white on the chest and sleeves, sitting opposite the stitched Glentoran crest and its accompanying gold star.
Additional details include the club motto Le Jeu Avant Tout embroidered in white on the back of the collar, and Glentoran FC Est 1882 printed inside the lower hem. Featuring Bet McLean as the main sponsor, the new Glentoran 2026-27 home shirt is completed with matching white shorts and green socks.
Grimsby Town Announces Lotto Kit Deal
Grimsby Town Football Club has officially announced a multi-year partnership with Italian sportswear brand Lotto Sport, who will become the club's official kit supplier starting from the 2026-27 season. Lotto replaces Umbro, whose kits were supplied to the club in collaboration with Kitlocker.
The announcement has been met with a positive reaction from fans, many of whom fondly remember the club's previous stint with Lotto kits in the late 1990s.
While no official images of the new 2026-27 kits have been released yet, supporters are eagerly anticipating the unveiling of the new designs.
Too Basic? Northampton Town 26-27 Away Kit Released
The new Northampton Town 2026-27 away kit was officially launched today, introducing a clean and simple design by Puma. Featuring a classic white and claret colorway, the shirt has drawn mixed reactions from the fanbase, with some praising its timeless simplicity while others feel the look is a bit too basic. The new Puma Northampton Town 2026-27 away kit is available to purchase online and in the club store.



