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Derby County Announce Loaded as 26-27 Front-of-Shirt Sponsor
Derby County has officially announced that digital game store Loaded will become the club’s new principal front-of-shirt partner for the upcoming 2026-2027 season. The agreement will see the gaming brand's distinctive logo prominently featured on the front of all playing and replica kits across all teams. The upcoming Derby County kits will once again be manufactured by the club's technical partner, Puma.
This new sponsorship agreement marks the latest chapter in Derby County's recent front-of-shirt sponsor history. Loaded will be replacing FanHub, who had featured on the front of the Rams' kits since 2024. Prior to FanHub, the club's primary sponsors included Host & Stay for the 2023-2024 campaign, a charity partnership with the NSPCC during the 2022-2023 season, and a long-standing stint with betting firm 32Red from 2018 to 2022.
What do you think of this new partnership between Derby County and Loaded? Let us know in the comments below.