Sponsorship

Yesterday, Manchester United debuted their new 2026-27 away kit in a pre-season friendly against Rosenborg. Featuring a blue and red color scheme, the design evokes memories of the club's iconic 2016-17 away shirt, marking a full decade of nostalgia for United supporters.

At the same time, Microsoft made its first appearance on Manchester United's kit as the new back-of-shirt sponsor, replacing Copilot. The change remains part of the club's broader commercial partnership with Snapdragon. The Microsoft logo is also expected to continue appearing on the back of the team's shirts in both the FA Cup and the EFL Cup.

Inter Milan have officially announced a multi-year partnership with Spanish banking giant BBVA, who becomes the club's new Official Sleeve Partner. The BBVA logo will appear on the sleeve of the men's and women's first-team kits starting in the 26-27 season, as well as on the U23, U20, and Inter Legends shirts.

In addition to the sleeve presence for senior teams, BBVA will serve as the main front-of-shirt partner for Inter's youth academy teams from the U18 level down. The new deal replaces the club's previous sleeve agreement with Gate.io. Visually, the BBVA logo is styled in bright yellow on Inter's 26-27 home kit, perfectly matching the yellow accents of the Nike Swoosh, club crest stars, and main sponsor Betsson.sport.

Saudi Pro League club Al Nassr have officially announced Saudi artificial intelligence company HUMAIN as their new main sponsor for the 26-27 season, replacing KAFD on the front of their shirts.

Backed by Saudi Arabia's Public Investment Fund, HUMAIN will feature prominently across the club's matchwear, while the landmark multi-faceted agreement also includes naming rights to Al Nassr's new training center and the integration of AI technology across football operations and fan engagement.

Saudi Pro League club Al Nassr have officially announced Saudi artificial intelligence company HUMAIN as their new main sponsor for the 26-27 season, replacing KAFD on the front of their shirts.

Backed by Saudi Arabia's Public Investment Fund, HUMAIN will feature prominently across the club's matchwear, while the landmark multi-faceted agreement also includes naming rights to Al Nassr's new training center and the integration of AI technology across football operations and fan engagement.

Inter Milan have officially announced a multi-year partnership with Spanish banking giant BBVA, who becomes the club's new Official Sleeve Partner. The BBVA logo will appear on the sleeve of the men's and women's first-team kits starting in the 26-27 season, as well as on the U23, U20, and Inter Legends shirts.

In addition to the sleeve presence for senior teams, BBVA will serve as the main front-of-shirt partner for Inter's youth academy teams from the U18 level down. The new deal replaces the club's previous sleeve agreement with Gate.io. Visually, the BBVA logo is styled in bright yellow on Inter's 26-27 home kit, perfectly matching the yellow accents of the Nike Swoosh, club crest stars, and main sponsor Betsson.sport.

Global fintech firm Revolut has expanded its partnership with Italian Serie A side Como 1907 to become the club's official Front-of-Shirt Partner starting from the 26-27 season. Having previously served as Como's Global Banking and FX Partner since 2025, Revolut's logo will now feature prominently on the front of the club's playing kits across all domestic and European competitions.

The expanded agreement builds on the financial operations Revolut Business provides to the club while creating new opportunities for fan engagement. Como supporters will benefit from exclusive ticket pre-sales, co-branded products, merchandise discounts, and matchday activations featuring head coach Cesc Fàbregas and first-team players.

The new 26-27 home jersey, designed by adidas in collaboration with Chief Brand Officer Rhuigi Villaseñor, debuts the white Revolut sponsor text across its royal blue, pinstriped chest.

Manchester United have officially introduced Microsoft Surface as their new back-of-shirt sponsor starting from the 26-27 season. The new branding replaces Microsoft Copilot, which previously featured on the back of the jerseys during the past two campaigns. The back-of-shirt placement comes as part of the club's ongoing primary shirt sponsorship deal with Snapdragon, which grants Qualcomm the right to nominate partner brands for secondary kit positioning.

The Microsoft Surface branding, featuring the company's four-color square logo alongside white typography, sits directly beneath the squad numbers.

Unfortunately, this colorful logo totally mismatches with the rest of the kit, resulting in an cheap-looking appearance.

It was debuted on-pitch during Manchester United's pre-season fixtures, including matches in their new blue 26-27 away kit. For the upcoming 26-27 campaign, the logo will appear on the men's first-team shirts during pre-season and domestic cup matches such as the FA Cup and League Cup, while remaining absent during Premier League and European fixtures.

Additionally, the Microsoft Surface logo will feature on the back of all Manchester United Women's team shirts for domestic matches across the 26-27 campaign, as well as on select academy team kits. As part of the expanded collaboration between Snapdragon, Microsoft, and Manchester United, the brands are also launching limited-edition co-branded Surface hardware for fans.

Global fintech firm Revolut has expanded its partnership with Italian Serie A side Como 1907 to become the club's official Front-of-Shirt Partner starting from the 26-27 season. Having previously served as Como's Global Banking and FX Partner since 2025, Revolut's logo will now feature prominently on the front of the club's playing kits across all domestic and European competitions.

The expanded agreement builds on the financial operations Revolut Business provides to the club while creating new opportunities for fan engagement. Como supporters will benefit from exclusive ticket pre-sales, co-branded products, merchandise discounts, and matchday activations featuring head coach Cesc Fàbregas and first-team players.

The new 26-27 home jersey, designed by adidas in collaboration with Chief Brand Officer Rhuigi Villaseñor, debuts the white Revolut sponsor text across its royal blue, pinstriped chest.

Manchester United have officially introduced Microsoft Surface as their new back-of-shirt sponsor starting from the 26-27 season. The new branding replaces Microsoft Copilot, which previously featured on the back of the jerseys during the past two campaigns. The back-of-shirt placement comes as part of the club's ongoing primary shirt sponsorship deal with Snapdragon, which grants Qualcomm the right to nominate partner brands for secondary kit positioning.

The Microsoft Surface branding, featuring the company's four-color square logo alongside white typography, sits directly beneath the squad numbers.

Unfortunately, this colorful logo totally mismatches with the rest of the kit, resulting in an cheap-looking appearance.

It was debuted on-pitch during Manchester United's pre-season fixtures, including matches in their new blue 26-27 away kit. For the upcoming 26-27 campaign, the logo will appear on the men's first-team shirts during pre-season and domestic cup matches such as the FA Cup and League Cup, while remaining absent during Premier League and European fixtures.

Additionally, the Microsoft Surface logo will feature on the back of all Manchester United Women's team shirts for domestic matches across the 26-27 campaign, as well as on select academy team kits. As part of the expanded collaboration between Snapdragon, Microsoft, and Manchester United, the brands are also launching limited-edition co-branded Surface hardware for fans.

Yesterday, Manchester United debuted their new 2026-27 away kit in a pre-season friendly against Rosenborg. Featuring a blue and red color scheme, the design evokes memories of the club's iconic 2016-17 away shirt, marking a full decade of nostalgia for United supporters.

At the same time, Microsoft made its first appearance on Manchester United's kit as the new back-of-shirt sponsor, replacing Copilot. The change remains part of the club's broader commercial partnership with Snapdragon. The Microsoft logo is also expected to continue appearing on the back of the team's shirts in both the FA Cup and the EFL Cup.

Aston Villa has officially announced a three-year partnership extension with Kaizen Gaming, confirming Betano as the club's Official Sleeve Partner until the end of the 28-29 season. The agreement is the most valuable sleeve sponsorship deal in the history of the club, reportedly doubled to 4 million GBP per season.

Previously serving as Aston Villa's front-of-shirt principal partner since 2024, Betano transitions to the left sleeve of the official match shirts. This strategic shift allows the club to maintain a lucrative commercial relationship while complying with the Premier League's voluntary ban on front-of-shirt gambling sponsors, which takes effect at the start of the 26-27 season.

Japanese rugby team Urayasu D-Rocks has officially announced a new kit supplier agreement with Italian brand Macron, which will take effect starting from the 26-27 season. The partnership was facilitated through Alma Sports, Macron's official distributor in Japan, and marks a new era for the Japan Rugby League One side.

Macron replaces Under Armour as the club's official gear supplier, following the conclusion of the previous contract at the end of the 25-26 campaign. The new Macron kits for Urayasu D-Rocks are expected to be revealed soon as the team prepares for the upcoming season.