Sponsorship

Aston Villa has officially confirmed they will wear their 2025-2026 Adidas third kit for the upcoming UEFA Europa League Final against SC Freiburg in Istanbul.

The decision was made due to a direct kit clash with the German side's traditional all-red home strip, forcing the Premier League club out of their iconic claret and blue. Furthermore, due to strict betting licensing regulations in Turkey, the club's principal partner, Betano, cannot be legally displayed on the jerseys. In response, the space is used by the Aston Villa Foundation for the historic showpiece event.

This special-edition jersey also features the Aston Villa Foundation branding across the chest in matching purple typography, sitting just below a commemorative Match ID text that marks the May 20 final at Besiktas Park.

Recognizing the historical significance of this unique uniform, the club is making the charity edition available to the public. Supporters can purchase these limited-edition shirts, complete with the foundation branding and central match details, in both authentic and replica versions from official club stores.

This rare combination of an alternate kit, a one-off charity sponsor, and European final detailing instantly makes this release a highly sought-after piece for shirt collectors.

Crystal Palace have confirmed Temporal as their new main shirt sponsor. The open-source AI and enterprise technology platform will take over from NET88 on the front of the club's shirts starting in the 2026-27 season under a multi-year agreement.

The deal sees Temporal's branding appear on both the men's and academy team kits. It will also involve support for community programmes through the Palace for Life Foundation, including workshops in computer science and AI for young people in South London.

The announcement follows Crystal Palace's successful campaign that included an FA Cup win and European qualification. Temporal powers reliable software systems for major organisations like OpenAI and Netflix.

What do you think of Crystal Palace's new sponsor? Let us know in the comments.

Bristol Rovers have officially announced a five-year technical kit partnership with Puma, taking effect from the 2026-27 season. Replacing previous supplier Macron, the new agreement is described by club CEO Ritchie Bates as the largest commercial deal in Bristol Rovers' history. Under the partnership, the global sportswear brand will manufacture match kits, replica shirts, and training wear for the men's first team, women's first team, and academy squads.

Coinciding with the announcement, the club also revealed the new Puma Bristol Rovers 2026-27 home kit. The shirt faithfully retains the team's traditional blue and white quartered design, updated with solid blue sleeves and a clean crew neckline.

Bristol Rovers have officially announced a five-year technical kit partnership with Puma, taking effect from the 2026-27 season. Replacing previous supplier Macron, the new agreement is described by club CEO Ritchie Bates as the largest commercial deal in Bristol Rovers' history. Under the partnership, the global sportswear brand will manufacture match kits, replica shirts, and training wear for the men's first team, women's first team, and academy squads.

Coinciding with the announcement, the club also revealed the new Puma Bristol Rovers 2026-27 home kit. The shirt faithfully retains the team's traditional blue and white quartered design, updated with solid blue sleeves and a clean crew neckline.

Newcastle United may be on the verge of signing a new front-of-shirt sponsorship deal with the AI-powered audio company ElevenLabs - prominent fan account @NUFCgallowgate posted a series of teaser graphics on X, directly linking the club's crest with the tech firm's logo and fueling discussions about a potential commercial partnership for the upcoming seasons.

The speculation was further amplified by a high-quality digital mock-up shared by the same account. The render showcases the Adidas Newcastle United 2026-2027 home kit featuring the ElevenLabs logo prominently across the chest.

The Newcastle United 2026-2027 home kit releases on 10 June 2026, so a new sponsor deal would come just in time.

Would you like to see ElevenLabs become the new main sponsor for Newcastle United? Let us know in the comments below.

German 2. Bundesliga side Hertha BSC has officially announced a new front-of-shirt sponsorship agreement. Starting July 1, the logo of Sparda-Bank Berlin will feature prominently across the chest of the club's kits. The cooperative bank is stepping up its involvement with the capital city club, having already served as Hertha's official sleeve sponsor during the previous campaign.

The new primary sponsorship contract is set to run for four seasons, keeping Sparda-Bank Berlin on the front of the shirts until the end of the 2029-2030 season. This long-term agreement marks the official end of the club's relationship with previous main sponsor Checkcars24, whose branding will no longer appear on the club's uniforms. Checkcars24 did not pay Hertha for more than half a year, which led to the end of the deal.

Hertha Managing Director Peter Görlich praised the expanded partnership, highlighting the bank's strong regional roots and the proven success of their existing relationship. According to the club's official press release, the new deal will extend far beyond matchday visibility, with both parties committed to tackling specific social initiatives over the next four years. These upcoming community projects will include promoting financial education, supporting partner clubs in the Brandenburg region, and funding campaigns in the fight against cancer.