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Nov 13, 2026 02:22

9 minutes ago

by Phan Tich Giay

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PSG Announce Official Bentley Motors Partnership Deal

9 minutes ago, by Phan Tich Giay

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Paris Saint-Germain have officially announced a new multi-year partnership with British luxury carmaker Bentley Motors. The agreement sees Bentley join the French champions as an Official Partner in the luxury automotive category for the men's first team through 2028, spanning the 26-27 and 27-28 seasons.

The addition of Bentley complements rather than replaces PSG's existing automotive deal with BYD, which was signed earlier in 2026 to run through 2029. While BYD continues to serve as the club's primary automotive partner supplying operational fleet vehicles, Bentley's role will focus on bespoke luxury activations, high-end hospitality, and curated lifestyle content bridging Parisian fashion and British craftsmanship.

The launch was celebrated with a promotional campaign featuring former club captain Mamadou Sakho alongside first-team star Ousmane Dembélé posing with Bentley vehicles inside the Parc des Princes. The high-profile deal has also sparked nostalgic reactions among supporters, reflecting the club's commercial shift into the global luxury sphere compared to classic partnerships like Opel during the 1990s.

PSG Announce Official Bentley Motors Partnership Deal

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PSG Announce Official Bentley Motors Partnership Deal

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