Manchester United Sign Adidas Kit Deal
Manchester United today officially announced the new Adidas kit deal - German brand Adidas will become the new Manchester United kit supplier starting in the 2015-16 season in a deal worth £75m / year. The new ten-year Adidas Manchester United deal was confirmed today.
Herbert Hainer, adidas Group CEO said: "We are excited to team up with Manchester United, one of the most successful and most loved football clubs globally. Our new partnership with Manchester United clearly underlines our leadership in football and will help us to further strengthen our position in key markets around the world. At the same time, this collaboration marks a milestone for us when it comes to merchandising potential. We expect total sales to reach 1.5 billion GBP during the duration of our partnership."
Therefore, just a few days after the release of the new Manchester United 14-15 Home Kit by Nike, the ManU 2014-15 kits will be the last Manchester United kits made by American sports brand Nike.
Manchester United Adidas Kit Deal
The Kit sponsorship deal between Adidas and Manchester United is worth a minimum guarantee of GBP 750 million.
It had long been rumored that Manchester United was negotiating with a number of brands including current supplier Nike, Adidas, Puma and Warrior. Adidas now has made the race with an offer worth at least £75m a year.
Nike had a contract option to match any other supplier's offer before Manchester United could sign it, but decided against using that clause.
“Any partnership with a club or federation has to be mutually beneficial,” Beaverton, Oregon-based Nike said in an e-mailed statement. “The terms that were on offer for a renewed contract did not represent good value for Nike’s shareholders.”
The current deal between Manchester United and Nike was signed in 2002 and is reportedly worth a minimum of £23.3m a year for 13 years until the 2014-15 season.
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Adidas & Kith Tease Special Messi 2026 World Cup Kit Collection
Ronnie Fieg, the founder and owner of the prominent fashion and streetwear brand Kith, has officially teased a new Adidas kit collection dedicated to Lionel Messi ahead of the 2026 World Cup.
The Adidas x Kith Messi kit collection is shaping up to be a massive tribute. Given that the 2026 World Cup will in all likelihood be Messi's final tournament as a player, the Three Stripes are going all out to honor their greatest player of all time.
Thus far, Fieg has previewed a rack of stunning co-branded jerseys. The standout of the teaser is a remake of the Argentina 2006 home kit - the exact template worn during the year of Messi's very first World Cup appearance.
Ronnie Fieg also reveals three additional bespoke shirts in dark navy, off-white/cream, and black.
Stunning Fortuna Köln 2026 Regional Cup Final Kit Released
German side SC Fortuna Köln has released a highly limited special-edition kit to wear during their upcoming 2026 Mittelrheinpokal final. Produced by Dutch sportswear brand Robey, this exclusive release celebrates the club's first appearance in the regional cup final in six years, as they look to secure the trophy for the first time in 13 years.
The Robey SC Fortuna Köln 2026 Cup Final shirt introduces a striking tri-color gradient design that provides a highly bespoke look for the occasion. The top of the jersey begins in a deep navy blue, smoothly fading into a vibrant light blue chest band before transitioning into a clean white lower half.
Adding a premium, historic touch to the kit, all application details - including the Robey manufacturer branding, the central 'HIT' sponsor, and a classic standalone 'F' retro crest - are executed in metallic gold. A subtle light blue V-neck collar and matching sleeve cuffs complete the sophisticated aesthetic.
Priced at €75, this exclusive release serves as a unique collector's item for supporters of the Regionalliga West side. Curiously, while releasing this kit, the club has actively pushed an "All in Red" (Alle in Rot) motto for the fans attending the match, asking supporters to create a sea of red in the stands despite the team wearing their special-edition colors on the pitch.
What are your thoughts on this striking gradient Cup Final kit by Robey? Let us know in the comments below.
Aston Villa to Wear Third Kit with Charity Sponsor in Europa League Final
Aston Villa has officially confirmed they will wear their 2025-2026 Adidas third kit for the upcoming UEFA Europa League Final against SC Freiburg in Istanbul.
The decision was made due to a direct kit clash with the German side's traditional all-red home strip, forcing the Premier League club out of their iconic claret and blue. Furthermore, due to strict betting licensing regulations in Turkey, the club's principal partner, Betano, cannot be legally displayed on the jerseys. In response, the space is used by the Aston Villa Foundation for the historic showpiece event.
This special-edition jersey also features the Aston Villa Foundation branding across the chest in matching purple typography, sitting just below a commemorative Match ID text that marks the May 20 final at Besiktas Park.
Recognizing the historical significance of this unique uniform, the club is making the charity edition available to the public. Supporters can purchase these limited-edition shirts, complete with the foundation branding and central match details, in both authentic and replica versions from official club stores.
This rare combination of an alternate kit, a one-off charity sponsor, and European final detailing instantly makes this release a highly sought-after piece for shirt collectors.
