Manchester United Sign Adidas Kit Deal
Jul 14, 2014, by Pat
Manchester United today officially announced the new Adidas kit deal - German brand Adidas will become the new Manchester United kit supplier starting in the 2015-16 season in a deal worth £75m / year. The new ten-year Adidas Manchester United deal was confirmed today.
Herbert Hainer, adidas Group CEO said: "We are excited to team up with Manchester United, one of the most successful and most loved football clubs globally. Our new partnership with Manchester United clearly underlines our leadership in football and will help us to further strengthen our position in key markets around the world. At the same time, this collaboration marks a milestone for us when it comes to merchandising potential. We expect total sales to reach 1.5 billion GBP during the duration of our partnership."
Therefore, just a few days after the release of the new Manchester United 14-15 Home Kit by Nike, the ManU 2014-15 kits will be the last Manchester United kits made by American sports brand Nike.
Manchester United Adidas Kit Deal
The Kit sponsorship deal between Adidas and Manchester United is worth a minimum guarantee of GBP 750 million.
It had long been rumored that Manchester United was negotiating with a number of brands including current supplier Nike, Adidas, Puma and Warrior. Adidas now has made the race with an offer worth at least £75m a year.
Nike had a contract option to match any other supplier's offer before Manchester United could sign it, but decided against using that clause.
“Any partnership with a club or federation has to be mutually beneficial,” Beaverton, Oregon-based Nike said in an e-mailed statement. “The terms that were on offer for a renewed contract did not represent good value for Nike’s shareholders.”
The current deal between Manchester United and Nike was signed in 2002 and is reportedly worth a minimum of £23.3m a year for 13 years until the 2014-15 season.
Helmond Sport 2026-27 Away Kit Released
Dutch Eerste Divisie club Helmond Sport has officially launched its new away kit for the 2026-27 season. Made by Saller, the new shirt introduces a meaningful design dedicated to the club's deeply rooted fanbase.
The Helmond Sport 2026-27 away shirt serves as a direct tribute to the team's loyal supporters, who are affectionately known as the "Kattenmeppers." The design features the traditional fan chant "Een Kattenmepper die zal altijd komen" (A Kattenmepper will always come) integrated into the shirt. This theme emphasizes unconditional loyalty, honoring the fans who stand by the club not just during successful periods, but especially when times are tough. Additionally, the shirt displays the logo of the new main sponsor, Brainport, which features prominently on the front.
The Saller Helmond Sport 2026-27 away jersey is currently available for pre-order through the club's official fanshop.
Club León 26-27 Home & Away Kits Released
Mexican side Club León has unveiled its new 2026-27 home and away kits, produced by Charly for the upcoming Apertura 2026 and Clausura 2027 tournaments. The latest release introduces bespoke details while honoring the club's traditional colors and history. Both shirts feature a special commemorative tag celebrating the 60th anniversary of the team's home ground, the Estadio León.
The Club León 2026-27 home kit arrives in the club's classic emerald green tone. Its standout feature is a graphic of a roaring lion, which is unfortunately hidden behind the Cementos Fortaleza sponsor logo on the chest. The Club León 2026-27 away kit offers a good alternative, combining a predominantly white torso with contrasting green sleeves to complete the look.
Eldera Royal Charleroi 26-27 Home Kit Released - No More Declathon
The new Royal Charleroi home kit was released today. It is made by French sportswear brand Eldera, officially replacing Decathlon ahead of the 2026-27 season. This change follows the announcement of a five-year partnership between the Belgian club and Eldera in April 2026.
The Eldera Royal Charleroi 2026-27 home shirt boasts a striking gradient stripes design.
SC Eltersdorf 26-27 Centenary Kit Released
German Regionalliga Bayern side SC Eltersdorf has revealed its new centenary anniversary kit for the 2026-27 season. Made by Adidas, the special edition shirt celebrates the 100th anniversary of the club, which was founded in 1926.
The Adidas SC Eltersdorf 2026-27 centenary jersey introduces a commemorative design to mark the historic milestone. It features details that pay homage to a century of football for the regional German club.
The new SC Eltersdorf 2026-27 centenary strip will be worn during the upcoming Regionalliga Bayern campaign as the team marks its 100th year in existence.