Fixing English Shirt Sponsors
Aug 23, 2026, by Chris
- Problem with Sponsor Colors: Many football shirt sponsors do not adapt their corporate colors to match a team's kit, which often detracts significantly from the shirt's overall aesthetic.
- Proposed Solution by The Kit Parade: Kit illustrator The Kit Parade demonstrated the visual improvement achieved when sponsors' colors are adjusted to blend seamlessly with the team's shirt aesthetic through redesigned kits.
- Examples of Color Adjustments: Specific redesigns included changing Leeds United's Red Bull logo to blue, Tottenham Hotspur's red AIA logo to navy, and Bournemouth's pink Vitality badge to white script, among others.
In today's football, most sponsors do adapt their corporate color schemes to match a team's shirt. However, if not, a shirt's aesthetic is often more than slightly worsened by it. Kit illustrator The Kit Parade redesigned several shirts to demonstrate how much better kits look when sponsors are color-adjusted to blend into the overall aesthetic.
Color-Matched Sponsor Concepts
The digital edits show direct before-and-after comparisons across several well-known kits. Notable tweaks include recoloring Leeds United's Red Bull bulls from bright red to club blue, switching Tottenham Hotspur's long-standing red AIA logo to traditional navy, and replacing Bournemouth's stark pink Vitality circular badge with simplified white script. Other adjustments streamline Bolton Wanderers' green Victorian Plumbing logo into sleek navy and refine the bold Spud Bros branding on Preston North End.
Do you know an example of a corporate-colored sponsor that enhances a kit? Comment below.
Adidas Gives Czechia and Singapore Identical Kit Designs
Following Czechia's high-profile switch from Puma to Adidas after 33 years, kit enthusiasts quickly spotted an uncanny similarity between Czechia's newly unveiled 26-27 home shirt and another recent Adidas addition: Singapore. Both national teams recently parted ways with long-term suppliers, with Singapore ending a two-decade partnership with Nike just weeks before Czechia ended their three-decade Puma era, only for both to receive remarkably similar shirts from the Three Stripes.
The resemblance between the two red shirts is unmistakable. Both jerseys rely on the exact same template and trim styling, built around a red base with a white crew collar bordered by thin navy blue piping, matching white sleeve cuffs with identical navy trim, and white Three Stripes across the shoulders. The primary visual difference is found in the texture of the fabric, as Singapore's kit incorporates a subtle tonal wave pattern, whereas Czechia's jersey arrives in a plain, solid red finish. Even the promotional launch shots look almost mirrored, with both federations photographing players seated or standing while holding an Adidas Tiro football.
The duplication stems from Adidas' streamlined template strategy when signing new federations on tight turnaround times. With both agreements sealed relatively late in the cycle, bespoke tailor-made graphics were kept to a minimum, resulting in what fans have labeled accidental twin kits on opposite sides of the globe.
Closer Look: Raphinha Tests Next-Gen Adidas Predator 27 Prototype Boots
FC Barcelona winger Raphinha has become the latest star to be spotted testing the next-generation Adidas Predator 2027 prototype boots. Following recent sightings of Jules Koundé and Anthony Gordon, the Brazilian forward laced up the unreleased fold-over tongue model during training, offering the clearest on-pitch look yet at what the Three Stripes have prepared for their flagship control silo.
Barcelona Debut Red Shorts and Socks Variant
Barcelona officially debuted a red shorts and socks variant with their 2026-27 home shirt in the away match against Valencia, avoiding a potential kit clash.
The combination was previously used in a friendly against Birmingham City last month and is set to be used regularly throughout the season. It also marks the fourth time in the last five seasons that Barcelona have used red as a supplementary colour alongside their home shirt.
The new combination made a memorable competitive debut as Barcelona secured a 5-0 win over Valencia.
Thanks to @jerseystory_vn for the information and collage.
SV Zulte Waregem 26-27 Third Kit Released - 25th Anniversary Design
Belgian side SV Zulte Waregem and kit supplier Patrick have officially released their new third kit for the 26-27 season. Celebrating the club's silver jubilee marking 25 years since their formation in 2001, Essevee swap out their traditional red, green, and white colours for an understated black and silver look dubbed "Memories worth a touch of silver."
The Patrick SV Zulte Waregem 26-27 third jersey features a black base detailed with thin vertical silver pinstripes down the front. A closer inspection reveals that the pinstripes incorporate handwritten script documenting key milestones and dates throughout the club's history, highlighting achievements such as their inaugural 2001-02 title and their memorable 2012-13 campaign as league runners-up.
Completing the anniversary aesthetic, the jersey is finished with a silver V-neck collar and matching sleeve cuffs. All branding—including the monochrome SV Zulte Waregem club crest, Patrick maker's marks, and primary sponsors iDocta and Elindus—appears in silver and white to match the unified commemorative design.
Napoli Wears Last Season's Shorts Against Inter - Here Is Why
In their Serie A clash against Inter at San Siro, SSC Napoli caught the attention of eagle-eyed Napoli kit expert @TutelaMagliaNA. For the 26-27 centenary season, EA7 designed two distinct pairs of white shorts: the home shorts carry the club's special centenary crest, while the away version features an alternate Mount Vesuvius-themed logo. Because the red jersey used the standard circular Napoli crest, pairing it with either of the 26-27 white shorts would have caused a clash of emblems on the same uniform.
Rather than producing a third set of white change shorts solely to carry the standard badge, Napoli simply reused their plain white match shorts from 25-26.