Fixing English Shirt Sponsors
1 hour ago, by Chris
- Problem with Sponsor Colors: Many football shirt sponsors do not adapt their corporate colors to match a team's kit, which often detracts significantly from the shirt's overall aesthetic.
- Proposed Solution by The Kit Parade: Kit illustrator The Kit Parade demonstrated the visual improvement achieved when sponsors' colors are adjusted to blend seamlessly with the team's shirt aesthetic through redesigned kits.
- Examples of Color Adjustments: Specific redesigns included changing Leeds United's Red Bull logo to blue, Tottenham Hotspur's red AIA logo to navy, and Bournemouth's pink Vitality badge to white script, among others.
In today's football, most sponsors do adapt their corporate color schemes to match a team's shirt. However, if not, a shirt's aesthetic is often more than slightly worsened by it. Kit illustrator The Kit Parade redesigned several shirts to demonstrate how much better kits look when sponsors are color-adjusted to blend into the overall aesthetic.
Color-Matched Sponsor Concepts
The digital edits show direct before-and-after comparisons across several well-known kits. Notable tweaks include recoloring Leeds United's Red Bull bulls from bright red to club blue, switching Tottenham Hotspur's long-standing red AIA logo to traditional navy, and replacing Bournemouth's stark pink Vitality circular badge with simplified white script. Other adjustments streamline Bolton Wanderers' green Victorian Plumbing logo into sleek navy and refine the bold Spud Bros branding on Preston North End.
Do you know an example of a corporate-colored sponsor that enhances a kit? Comment below.
Hull City Receive High Praise for Impressive 26-27 Matchday Graphics
Hull City have captured the attention of the football design community with their standout matchday visual identity for the 26-27 Premier League season. Following their clash against Manchester United at the MKM Stadium, designers and supporters across social media quickly highlighted the club's elevated creative output, praising the media team's refined execution. Big thanks to @iamozdesign.
The refreshed graphics package combines atmospheric photography with sleek typography and the club's signature black and amber palette. From starting lineup cards and substitution graphics to real-time score updates, the visuals maintain a clean, editorial aesthetic accented by subtle pitch markings and modern layout grids. The cohesive visual language gives the club's digital presence an undeniably premium look.
As digital branding becomes an increasingly vital part of club identity, Hull City have set an impressive standard early in the campaign. The widespread positive response shows how thoughtful art direction and strong photography can elevate a club's matchday presentation.
SEF Torres 1903 26-27 Away Kit Released
Italian Serie C club SEF Torres 1903 have officially unveiled their new 2026-27 away kit. Made by Footurelab, the new shirt combines a clean white base with details inspired by Sardinian textile heritage.
The Footurelab SEF Torres 1903 2026-27 away shirt features intricate vertical geometric graphics across the front and back, inspired by traditional Sardinian weaving patterns. Red and navy checkered detailing appears on the crew-neck collar and sleeve cuffs, adding a distinctive club-colour accent.
What do you think of the new SEF Torres 1903 2026-27 away kit? Let us know your thoughts in the comments below.
Sisaket United 26-27 Kits Released
Newly-promoted Thai League 1 side Sisaket United have officially released their kit collection for 2026-27 season, made by local brand Ego.
The home shirt stands out with an traditional orange base and a subtle fire graphic across the jersey, combined with black collar and cuffs. This same design is applied for the third and fourth/goalkeeper kits.
The away kit, on the other hand, uses a white base with classy orange disrupted pinstripes and polo collar.
What do you think of the new Sisaket United 26-27 kits by Ego? Let us know in the comments below.
Adidas Predator Y-3 'Tiger' 2026 Boots Leaked - New Image
Footy Headlines can leak a new image of the special Adidas Predator Y-3 boots, big thanks to Pejie.
The boots feature an incredibly aggressive and bespoke aesthetic, dominated by a highly detailed, hand-painted-style graphic of a snarling tiger with bared teeth and glowing red eyes across the upper.
No More Ezeta: Sorrento Calcio 26-27 Home Kit Released
Italian Serie C side Sorrento Calcio 1945 have officially unveiled their new home kit for the 26-27 campaign, made by Zeus.
The Zeus Sorrento Calcio 1945 2026-27 home shirt features the club's iconic vertical red and black stripes, accompanied by a subtle woven texture running throughout the fabric. The club crest is positioned centrally on the chest above a metallic gold MSC sponsor logo. A classic black polo collar and matching sleeve cuffs are highlighted with red diamond patterns echoing the shapes from the Sorrento crest, while the club name and the Italian tricolor flag sit beneath the back of the neck.
Black shorts and socks complete the new Zeus Sorrento 26-27 home uniform, which joins the club's lineup alongside the siren-themed capsule jerseys revealed earlier this summer.
Chonburi FC 26-27 Home & Away Kits Revealed
Thai club Chonburi FC and domestic kit supplier FBT have unveiled the team's new kits for the 2026-27 campaign. Launched under the club's "City of Sharks" identity, the collection draws heavily on the side's oceanic roots.
The Chonburi FC 2026-27 home shirt features a deep blue base complemented by thin, vertical pinstripes running down the front. The design is rounded off with a retro-styled overlapping collar, light blue sleeve trim, and white partner logos, including primary sponsor Chang.
Alongside the blue home shirt, the promotional campaign also revealed the club's alternate jerseys, which include a maroon option and a clean white strip with blue details.
Racing de Veracruz 26-27 Home Kit Released
Mexican Liga Premier club Racing de Veracruz has officially unveiled its new home kit for the 26-27 season, crafted once again by Danish brand Hummel. The strip stays true to the club's core visual identity, celebrating its signature "El Morado" colorway.
The Hummel Racing de Veracruz 2026-27 home jersey features a rich purple base covered with a subtle, textured geometric pattern throughout the fabric. It is styled with a tailored overlap collar and cuffs in solid purple, complemented by bright yellow Hummel branding on the right chest and a matching monochrome club crest on the left. On the reverse, vibrant lime-yellow typography with custom internal lettering gives the squad numbers an eye-catching finish.
The new Racing de Veracruz 26-27 home shirt is set to be available through the club's official online store.
Sakaryaspor 26-27 Kits Released
Turkish club Sakaryaspor and Danish brand Hummel have officially revealed the club's new kit collection for the 26-27 season under the campaign slogan #BizeEmanetKutsalFormalar.
The lineup is headlined by the traditional "Efsane" (Legend) kit, which features Sakaryaspor's iconic vertical green and black stripes. The shirt stands out with classic retro touches, including a black polo-style collar complete with a lace-up neck detail and Hummel's trademark white chevrons along the shoulders.
Also showcased is the "Hayat" (Life) kit, styled in an off-white base with gold accents. The design pays homage to the local heritage by incorporating motifs of the historic Çark water wheel on the sleeve and torso. Completing the set is an all-green jersey enriched with an intricate nature-inspired feather graphic across the front.
RC Calais 26-27 Home & Away Kits Released
French club Racing Club Calais has officially unveiled its new home and away kits for the 26-27 season, marking the start of their partnership with Italian manufacturer Macron after parting ways with Hummel. Competing in Régional 1, the club stays true to its traditional "noir, sang et or" (black, blood red, and gold) identity.
Both shirts feature a bespoke design paying homage to the city's iconic maritime heritage, highlighted by a bold silhouette of the Calais Lighthouse (Phare de Calais) running straight down the center. The home shirt comes in a rich red base covered with an all-over subtle tonal pattern, contrasted by black side panels, a black crew-neck collar, and gold pinstripes flanking the central tower graphic. The sleeve cuffs also carry repeated "RACING CLUB CALAIS" lettering alongside the club crest on the chest.
The away jersey uses the exact same template in a sleek black and gold palette. It features gold trim on the sides, collar, and central lighthouse graphic, complemented by a monochrome golden crest and crisp white sponsor logos, including Eurotunnel across the midriff.