Germany to Sign Record-breaking €1 Billion Kit Deal

According to a report in BILD this morning, Adidas is ready to invest heavily to renew the kit contract with the Germany national team, with Nike also strongly interested.

Adidas or Nike? Who Will Become the New Germany Kit Supplier?




BILD states that Adidas is prepared to pay Germany up to €100m a year in a 10-year contract, even more than it pays for Manchester United, the currently highest kit contract in world football.

Adidas was quick to react to the reports in Germany, stating that it would be too early to talk about a possible renewal:

"Our ongoing contract with DFB runs until the end of 2018. Therefore it's actually too early to speculate about a renewal", commented Adidas spokesman Oliver Brüggen. "Adidas and Germany simply belong together. At Adidas, we generally don't comment on contract details."

The report goes on to say that Nike would also be weighting up an offer of more than a billion Euro for the 10 years period from 2018 to 2028.

A possible €100m kit contract for the Germany national team would more than double the currently highest-valued national team kit supplier contract, France with €42.6m.

Most valuable International Football Shirt Sponsorship Deals


CountryKit SupplierValueDeal ends
Germany (possible)Adidas / Nike€100m2028
FranceNike€42.6m2018
EnglandNike€34.5m2018
BrazilNike€30.7m2018
SpainAdidas-2026
Germany (current)Adidas€25m2018
ItalyPuma€18m2022

When Adidas last renewed the kit supplier contract with Germany in 2007, Nike was reportedly offering twice as much as the German company, with the German FA opting to continue with their long-term partners anyway.

Should Germany stay with Adidas or join Nike? Let us know in the comments below, and also check out the Adidas Germany Euro 2016 Home, Away and Goalkeeper Kits.