Three Alternatives to Qatar Airways at Barcelona
In the light of slow-going negotiations with Qatar Airways, FC Barcelona has decided to look for alternatives, according to a report in RAC1, a local radio station with good links to the club.
Barcelona to Sign New Shirt Sponsor

Barcelona's 16-17 kit will return to stripes, but who will be the sponsor?
Although the report does not rule out a renewal with current Barcelona kit sponsor Qatar Airways, this outcome is looking less and less likely every day. Instead, the club reportedly is looking for alternatives to the Doha-based airline and has found three unnamed companies which are willing to pay similar amounts to what the club and Qatar Airways initially agreed to.
One interesting detail about the three possible Barcelona shirt sponsors was revealed however. RAC1 claims that all three are based on different continents, America, Europe and Asia, to be specific.
The new deal would rank Barcelona's shirt sponsorship somewhere around the likes of Chelsea and Manchester United who earn more than £40 million a year each.
Highest-valued Sponsorship Deals in European football
| Club | Sponsor | Value |
|---|---|---|
| Manchester United | Chevrolet | £47m |
| Chelsea | Yokohama Rubber | £40m |
| Arsenal | Emirates | £30m |
| Liverpool | Standard Chartered | £30m |
| Bayern Munich | Deutsche Telekom | £23.6m (€32m) |
| Barcelona | Qatar Airways | £23.4m (€31.8m) |
| Real Madrid | Emirates | £22m (€30m) |
A return to the once famous blank chest or a charitable sponsor like Unicef isn't on the cards, simply because of the hole a loss of the current €31 million a year jersey sponsorship would leave in the club's accounts.
It was also reported that negotiations with Nike are going well and an agreement to extend the current contract with the Swoosh is close. Nike has been Barcelona's shirt producer since the late 1990s and the current deal runs until the end of the 2017-18 season.
What's your guess about the three possible Barcelona shirt sponsors for next season? Let us know in the comments below.
Blaublitz Akita 26-27 Kits Released
Japanese J2 League club Blaublitz Akita have unveiled their new 2026-27 kits. Made by Athleta, the new kits feature a distinct design inspired by the concept of weaving.
The Athleta Blaublitz Akita 2026-27 kits are designed around the theme of weaving, reflected in a woven pattern on the shirts, symbolizing the unity of the stakeholders spinning their efforts onto the pitch.
The new Athleta Blaublitz Akita 2026-27 kits will be available to pre-order starting July 6, 2026, with deliveries planned ahead of the start of the new league season.
Peterborough United 26-27 Away Kit Released
League One side Peterborough United have officially launched their new Puma away kit for the 2026-27 season. The strip was unveiled during the club's Fan Zone Fun Day event on July 4, following the release of their home kit earlier in the summer.
The Peterborough United 2026-27 away shirt showcases a contemporary design that aligns with the club's new direction. It features a black base with rose gold accents. It also prominently features the club's newly introduced crest, marking a fresh chapter for the team.
Kashiwa Reysol 26-27 Kits Released
Japanese J1 League club Kashiwa Reysol has officially unveiled its new 2026-27 kits, which are once again designed and manufactured by Yonex. The official launch on July 4 follows a short teaser video released earlier in the week and coincided with the announcement of the club's squad and player numbers for the upcoming season.
The Kashiwa Reysol 2026-27 kits feature a striking design centered around the concept of "Break the Light." The home shirt incorporates the club's traditional yellow and black colors, separated by dynamic geometric patterns that symbolize moving through the light. The away and keeper kits mirror the design in different colors.
Robey KVC Westerlo 26-27 Home Kit Released - No More Nike
Belgian club KVC Westerlo has unveiled their new 2026-27 home kit, marking the beginning of a new partnership with Robey Sportswear. The Dutch brand takes over from Nike, which had supplied the club's kits since 2022.
The Robey KVC Westerlo 2026-27 home shirt features the club's traditional yellow and blue colors. Launched with the slogan 'Designed for you. Worn by you. Because you are Westel,' the design aims to celebrate the strong bond between the team, its supporters, and the local Kempen region.
