Hamburg 16-17 Home Kit Released
The new Hamburger SV 2016-17 home kit introduces a traditional design that subtly draws inspiration from the 14-15 away kit. Made by long-term HSV shirt supplier Adidas, the Hamburg 16-17 home shirt was launched on May 5 and is set for a debut in the second-to-last Bundesliga match of the season this Saturday.
Hamburger SV 16-17 Home Kit
This is the new HSV home jersey.
Staying true to the colors of the club, the new Hamburg 16-17 kit is white with red detailing, in the form of the sponsor logos, the lateral Adidas stripes and the sleeve cuffs.
As mentioned above, the new Hamburg shirt is inspired by the popular black-and-orange away kit worn in the 2014-15 season. Thus, the most prevalent feature of the new Hamburger SV shirt is a diamond-pattern front print that derives from Hamurg's iconic crest shape.
Rounding off the design of the new HSV 16-17 shirt is a faux polo collar, a recurring feature of Adidas' 2016 jerseys. On the inside of the collar are two colored blocks, one blue and one red, with the former reading "Nur der HSV" (only the HSV), which is an official club motto.
Red shorts and blue socks complete the full look of the new Hamburg 2016-2017 kit.
Do you like the new Adidas Hamburger SV 16-17 home kit? Let us know in the comments below.
Union Berlin 26-27 Home Kit to Be Released June 8
German newspaper BILD has confirmed our leak of the Adidas 1. FC Union Berlin home kit for the 2026-27 season. The design shifts from the prior red and white striped look to a predominantly red shirt with white accents on the collar and shoulders. An embossed geometric pattern across the front and sleeves directly references the steel roof structure of Stadion An der Alten Försterei as a tribute to the club's historic ground. Sponsors Adidas, Raisin and Kermi remain unchanged from the previous season.
The kit will be officially unveiled on June 8, an earlier date chosen to avoid the FIFA World Cup window running from June 11 to July 19.
Adidas Launches Special 26-27 Dog Kit for Real Madrid
Adidas has released a dedicated kit for dogs linked to Real Madrid. The designs adapt the club's new 2026-2027 home kit.
The collection lets fans outfit their pets to match the team's look. It builds on Adidas's growing range of pet products, including similar jerseys created for select national teams ahead of the 2026 World Cup.
Arsenal Sends Kit Without Adidas Logo & Arsenal Crest
Arsenal shirt collector @NathanPanter_52 has posted images of the 26-27 home shirt bought for £136 that is missing both the Adidas logo and the club crest. The item is an official product - it is very uncommon that something like that happens.
LEAKED: Adidas to Upgrade Leeds United to Local Elite Tier
As spotted by @theadelites, a new customisation option on the Leeds United club shop website allows fans to chosse between replica and authentic kits (added by error too early). This probably means that Adidas has upgraded the club from the B Premium tier to one of the Local A Elite tiers. The move gives fans the option to select authentic kits built around advanced Climacool+ performance technology.
Reports from February indicated similar upgrades for clubs including Ajax and Lyon ahead of the 2026-27 season, but Adidas apparently postponed/scrapped these. Adidas previously already upgraded British teams Celtic, Aston Villa, and Newcastle United.
