Exclusive: Puma to Remove Logos From Sleeves
, by Chris
- Major Branding Change: Puma is introducing a significant change to its football kits by discontinuing the placement of its Cat logos on jersey sleeves.
- Implementation Season: This branding alteration will take effect starting from the 2027-28 football season, ending a practice of over 25 years.
- New Logo Placement: From the 2027-28 campaign onward, the Puma Cat logo will appear exclusively on the chest of shirts, aiming for a cleaner and more premium aesthetic.
Footy Headlines can exclusively reveal that Puma is set to introduce a major branding change across its football kits. Beginning in the 27-28 season, the German manufacturer will discontinue its long-standing practice of placing Cat logos on jersey sleeves.
Puma to Ditch Sleeve Logos from 27-28 Season
Since the start of this century (more than 25 years!), featuring the leaping Cat logo on both sleeves has been one of Puma's most recognizable brand trademarks on kits, setting its jerseys apart from rivals like Nike. However, from the 27-28 season, this will change.
From the 2027-28 campaign onward, Puma shirts will feature the Cat logo exclusively on the chest. The move will give club and international strips a significantly cleaner and more premium aesthetic.
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