Liverpool

Adidas has officially kicked off the new campaign by uniting its global roster of partner clubs in a massive group photo celebrating their 26-27 home kits. Shared across the brand's social channels with the tagline "we are so back – new season, new chaos, same love for the game," the promotional shoot gathers standout players from European heavyweights and top American clubs against a bold pink studio backdrop.

The star-studded visual highlights key brand ambassadors including Jude Bellingham (Real Madrid), Declan Rice (Arsenal), and Lionel Messi (Inter Miami) seated at the front alongside Bayern Munich. They are joined by players representing Manchester United, Liverpool, Juventus, and Newcastle United, as well as European and South American powerhouses such as AS Roma, Aston Villa, Ajax, Benfica, Lyon, Fenerbahce, Flamengo, Boca Juniors, River Plate, and Club América.

Featuring a mix of traditional colorways, bespoke patterns, and the brand's latest 2026-27 design templates, the united showcase underlines the German sportswear giant's extensive elite portfolio heading into the new season. All of the 26-27 home jerseys featured in the campaign are now rolling out through official Adidas channels and club retail stores worldwide.

Liverpool have announced that Turkish Airlines will become the club's new shirt sponsor from the 2027-28 season, ending the Reds' 17-year partnership with Standard Chartered.

While early fan concepts have used Turkish Airlines' familiar circular bird logo above the wordmark, a text-only sponsor could also be a realistic option.

The airline previously used a simplified two-line “TURKISH AIRLINES” wordmark on River Plate's shirts between 2019 and 2022, while Turkish clubs such as Galatasaray and Samsunspor have also used streamlined typographic versions of the branding.

A text-only layout could give Liverpool's future Adidas shirts a cleaner, less crowded look. The final sponsor application has yet to be confirmed, with the partnership set to begin in June 2027.

Liverpool and Adidas have officially unveiled their all-new European training collection for the 26-27 season. Promoted under the tagline "Made for Europe", the range will be worn by the squad during training sessions and media obligations ahead of Champions League fixtures.

The Adidas Liverpool 26-27 European training collection is built around a crisp white base complemented by vibrant red accents. The iconic Adidas Three Stripes run down the sleeves in red, while the chest displays a monochrome red Liverpool crest enclosed in a shield, alongside matching red Adidas and AXA sponsor branding. Streamlined paneling and high-performance cuts from the latest Adidas Tiro template complete the refined aesthetic.

The range includes authentic short-sleeve training tops, long-sleeve drill tops featuring integrated snood neck collars, and insulated sleeveless puffer vests. The complete Adidas Liverpool 26-27 European training collection is available now through the club's official online store and retail outlets.

Liverpool have announced that Turkish Airlines will become the club's new shirt sponsor from the 2027-28 season, ending the Reds' 17-year partnership with Standard Chartered.

While early fan concepts have used Turkish Airlines' familiar circular bird logo above the wordmark, a text-only sponsor could also be a realistic option.

The airline previously used a simplified two-line “TURKISH AIRLINES” wordmark on River Plate's shirts between 2019 and 2022, while Turkish clubs such as Galatasaray and Samsunspor have also used streamlined typographic versions of the branding.

A text-only layout could give Liverpool's future Adidas shirts a cleaner, less crowded look. The final sponsor application has yet to be confirmed, with the partnership set to begin in June 2027.

Graphic designer Franco Carabajal (@FrancooC07) has shared a look at the upcoming 1990s Adidas Equipment (EQT) track jackets for top English clubs. The collection features tailored editions for Premier League sides Liverpool, Arsenal, and Manchester United.

Each jacket faithfully adopts the iconic 1990s Adidas EQT aesthetic, constructed in a classic nylon windbreaker style. The designs showcase bold geometric color-blocking and 3 stripes shoulder paneling, paired with high stand-up collars bearing vintage Adidas Trefoil branding.