Premier League

Aston Villa have officially confirmed online sportsbook operator 8Xbet as the club's Official Betting Partner in Asia. The regional partnership aims to bolster the Premier League side's commercial reach across the Far East through localized digital campaigns, fan engagement activations, and branded assets.

The agreement follows Aston Villa's recent pre-season tour across Asia and replaces their previous regional collaboration with NOVA88. 8Xbet is already well known within English football, having previously secured regional Asian betting partnerships with clubs such as Manchester City and Chelsea.

As Premier League regulations place tighter restrictions on front-of-shirt gambling sponsorships in the domestic UK market, clubs increasingly look toward geo-targeted overseas partnerships to maintain commercial revenue in Asian territories.

Speculation surfaced online suggesting that Newcastle United were in discussions with kit supplier Adidas regarding a potential stadium sponsorship deal for St James' Park. The German sportswear brand already has a major presence across the stadium following the launch of their lucrative kit partnership, featuring branding across the stands and stadium facilities.

However, reports linking Adidas to an official stadium sponsorship deal have been swiftly shot down. According to Telegraph journalist Luke Edwards, Newcastle United are not in talks with the three stripes brand over stadium naming or presenting rights, with club sources strongly denying any Adidas involvement in such negotiations.

While Adidas is ruled out, Newcastle are actively in preliminary talks with other international commercial partners for a stadium sponsorship agreement. The club's commercial leadership aims to drive substantial revenue growth in the coming years while maintaining the historic St James' Park name alongside any prospective sponsor.

The recent Gameweek 2 against Ipswich Town marked the first time since the 17-18 season - when the Premier League first permitted left-sleeve sponsors - Man United wore Premier League sleeve patches on both arms.

With their deal with DXC Technology expiring in June 2026 and no replacement yet, the Red Devils left their left sleeve blank, requiring them to display the patches on both sides as per Premier League regulations.

The 17-18 season was also the last time United played without a sleeve sponsor. From 18-19 through 25-26, the Old Trafford side always had a dedicated sleeve partner, featuring Kohler (2018–2022) and DXC Technology (2022–2026).

Crystal Palace have officially announced a new multi-year partnership with Molson Coors Beverage Company, naming the brewing giant as the club's Official Beer Partner.

As part of the agreement, Molson Coors beverages will be served across all concourses and hospitality lounges at Selhurst Park on matchdays. The portfolio introduced to supporters includes popular brands such as Carling, Madrí Excepcional, Coors, Carling Premier, and Aspall Cyder.

The deal strengthens Molson Coors' existing presence across English football while enhancing the food and beverage offerings for Palace supporters on matchdays starting from the 26-27 season.

Heading into Gameweek 2, Sunderland remains the sole Premier League side with both their chest and sleeve sponsorship slots left blank.

Due to the ban on front-of-shirt gambling sponsors coming into effect for the 2026/27 season, W88 was unable to continue its partnership with Sunderland, while their Live Score Bet sleeve deal was not renewed.

Ahead of the new season, three Premier League clubs were still searching for front-of-shirt sponsors: Chelsea, Nottingham Forest, and Sunderland. However, Nottingham secured a deal with Marex just in time, while The Blues announced Circle Internet Group right after Gameweek 1 - leaving the Black Cats as the only side yet to find a replacement.

Thanks to @jerseystory_vn for the information.