Bundesliga

The new Hamburger SV 2026-27 anthem jacket has been launched.

Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.

The 2026-27 Bundesliga season is approaching, and early kit releases have sparked widespread dissatisfaction among supporters. A recent viral discussion on social media highlighted the negative reception, with some fans suggesting that this could be an all-time bad year for German football jersey designs as multiple clubs unveil their new looks.

Specific complaints have been directed at several major teams across the league. Bayer Leverkusen's new kit has been heavily criticized and described by some as a black and red monstrosity. Schalke also drew mixed reactions; although some fans appreciated the general aesthetic, others were quick to point out the non-white Adidas stripes and compared the overall pattern to a copy of Croatia's national team shirts.

Despite the overwhelming criticism, not every release has been universally panned, as Borussia Monchengladbach's new shirt managed to earn a relatively positive reception from some supporters. With several clubs, including Freiburg, still yet to officially present their 2026-27 kits, fans are left hoping for better designs to salvage what has been a largely disappointing release cycle so far.

Following a series of exclusive kit leaks for the 2026-27 season, 1. FC Köln fan account @insidemueng has teased further upcoming Adidas apparel. In a recent social media post, the account shared a new photo of the new Adidas Köln 26-27 lifestyle retro shirt.

The new Hamburger SV 2026-27 anthem jacket has been launched.

Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.

The first-ever Adidas 1. FC Köln 2026-27 home kit has been spotted for sale ahead of its expected launch on July 1, 2026. Images shared by our partners @insidemueng confirm classic design featuring a V-neck collar and fine tone-on-tone stripes across the front.

The new shirt incorporates embroidered logos, including a notably smaller Rewe sponsor logo, and is finished with subtle black accents. This marks the beginning of the club's new partnership with Adidas starting from the 2026-27 season.