RC Lens 26-27 Away Kit Teased
French club RC Lens has officially teased its new Adidas 2026-27 away kit, with a full reveal scheduled for June 6 at the iconic twin slag heaps in Loos-en-Gohelle.
The teaser video features the hashtag #MentalitéCharbonneur, heavily leaning into the club's deep-rooted coal mining heritage.
https://x.com/RCLens/status/2062837000172962224
The Lens 2026-2027 away jersey features a green and black colorway, a fitting tribute to the region's historical landscapes.
Mexico Ruins Retro EQT Jacket with Sponsor Placement
The Adidas Mexico 2026 World Cup EQT track jacket has officially made its real-world debut, but the on-player reality has left many fans disappointed, as highlighted by Tigres and Mexico kit experts @TigersJersey.
While the core design faithfully recreates the iconic 1990s Equipment aesthetic with its bold black, green, white, and red color-blocking, the Mexican Football Federation has plastered the front of the garment with corporate sponsors. The logos for AT&T, Amazon, Coca-Cola, and Caliente.mx have been heavily applied across the midsection, disrupting the 3 bars.
This is surely because of sponsor guidelines and contracts, but they should have find a better solution here.
Norway Shares Striking Viking-Themed Squad Photo for 2026 World Cup
The Norwegian national football team has released a Viking-inspired group photograph via its official channels to mark preparations for the 2026 FIFA World Cup.
Captured by renowned photographer David Yarrow in Oslo, the image shows the squad in authentic attire assembled beside a fjord, with longboats in the background, reflecting the country's historical narrative and the supporters' Viking row tradition.
Norway returns to the World Cup for the first time since 1998, led by captain Martin Ødegaard and star striker Erling Haaland. The photoshoot took place last weekend, with Ødegaard digitally added after he was unavailable due to the Champions League final. A separate image including coaching and technical staff was also produced.
The NFF embraced the theme to highlight team unity and cultural heritage as the squad prepares for the tournament in Canada, Mexico and the United States.
Adidas Created Stunning Campaign for Messi
Not only has Adidas unveiled the stunning F50 "El Último Tango" signature boots for Messi ahead of the upcoming 2026 World Cup, but the brand has also produced a striking launch photoshoot to accompany the release.
In the visuals, Messi stands in front of a giant screen that replays memories from his first World Cup in 2006, through the unforgettable moment when he led Argentina to World Cup glory in 2022, and finally toward what is expected to be the last World Cup of his career.
