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New Columbus Crew SC Logo Unveiled

MLS team Columbus Crew yesterday unveiled the new club name Columbus Crew SC and the new Columbus Crew SC logo for the MLS 2015 season. Columbus Crew (The Crew) is now officially called Columbus Crew Soccer Club, Columbus Crew SC for short.

The first club in Major League Soccer also ditched the nickname 'The Crew' for Crew SC, while the initials of the club are now CCSC.

New Columbus Crew SC 2015 Club Badge

This is the new Columbus Crew SC 2015 Logo.

The circle design of the new Columbus Crew SC 2015 Club Logo is influenced by the German heritage of the club and the traditional German football club badges, used by teams such as Bayern München, Borussia Dortmund and Schalke 04. In fact, the new Columbus Crew SC logo is very similar as the famous Bayern Munich logo.

To show the pride for their home town, "Columbus" has been added to the club crest along with "SC" to define the brand more accurately as a soccer club.

The "96" within the club crest is paying tribute to the year when the club and Major League Soccer were founded. The crest features 9 diagonal stripes to represent the other charter clubs of MLS, while the chequerboard pattern is rooted in Columbus Crew SC fan culture and football cultures around the globe.

Compared to the previous logo, the New Crew crest comes without the three silhouetted males, changed the shape of the club logo, while the club keeps the traditional colors yellow and black.