Video: Adidas Unfollow Messi

It's bold. The new Adidas Unfollow Messi Video encourages fans to stop following four-times FIFA Ballon'd Or winner Leo Messi to create their own game.

Adidas | Unfollow feat. Messi

This is the new Adidas Unfollow Messi Video feat. four-times Ballon d'Or winner Messi.

The Adidas Unfollow Messi Video opens with a fan wearing the Argentina 2014 World Cup Messi Shirt. In a split second the video evolves to show Leo Messi's amazing skills and goals as well as remarkable moments of his career on and off the pitch.

Then it shows the reaction of fans on social media, and subsequently it shows what fans are doing to become the next Lionel Messi. But football is played on the streets, pitches and parks. It's about finding your own path, and removing any obstacle in the way to reach it.

No one ever created anything new by trying to be someone else. Leo Messi, the greatest player in the history of football, challenges you to make your own path and unfollow him in pursuit of creating your own game.

It's a bold video with a clear message. Don't consider Messi your hero, consider him your competition. Try and learn how to play like Messi, but then go out and create something new.