New Manchester City Crest Revealed
The new Manchester City 16-17 badge was revealed prior to today's Boxing Day game against Sunderland AFC after it already emerged on the website of Britain's Intellectual Property office on December 22.
Manchester City has teased the launch of the all-new club crest around the city of Manchester with the slogan "A Single Red Rose", placed within a circle, prior to the release of the logo.
Speaking of the new design, Manchester Football Historian Gary James, said: "This Club knows how important its heritage is to its fans and it has ensured that those fans being consulted were fully aware of the history behind its previous symbols and I was privileged to play a part in that process with my lectures.
I am most pleased that what has emerged, is a badge that can be described as a modern original – a badge that is authentic to the club and to the city, but with future facing touches. It respects and echoes badges that have come before it, but is not a pastiche of them. Personally I am also thrilled that for the first time, the club's birthdate is featured. What a perfect statement about how long this club has been around and how far it has come."
New Manchester City Crest
This is the new Manchester City crest, set to be used from the start of the 2016-17 season.
The new Manchester City crest features a triangular shape and includes the lettering Manchester City, the founding year 1894 as well as a single red rose and a sailing boat. It combines the main color white with navy, light blue and golden to create a clean design.
Manchester City's new crest, which is set to be used from the start of the 2016-2017 season, boasts strong similarities to the famous crest of the past. It is especially remarkably similar to the logo Man City used until 1997.
Manchester City's new crest is not only inspired by the old ones, it also comes with the same style as the logos used by the other clubs of the City Football Group (New York City FC, Melbourne City FC).
Joe Hart, Man City's longest-serving player said: "I am really looking forward to wearing it. It's something new. This is what I love about this club and the journey I have been on since I've been here. There have always been new and exciting things and every one of them positive It's no different with this badge. I think it's great."
Howard Bernstein, CEO of Manchester City Council said: "What I find particularly pleasing is how much the words Manchester and City stand out on this badge. With the inclusion of three evocative regional symbols of the ship, the rivers and the rose, there is no doubting that is a badge for a club that is heavily tied to the city in which it resides and to which it has given so much."
What do you think of the new Manchester City logo? Let us know in the comments section below, and find more about Man City's new crest on the club's website.
Campobasso 26-27 Home, Away & Third Kits Revealed
Italian Serie C side Campobasso FC have officially unveiled their new Nike home, away, and third kits for the 2026-27 season.
They introduce designs based on teamwear but nicely customised by the team.
The home retains the classic stripes, the away comes with a navy vertical stripe, while the third is black and gold.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.