All-New Premier League Logo Unveiled - Sleeve Patch Revealed
Feb 10, 2016, by Chris
Update: We've updated this post with more application examples and images of the all-new Premier League logo, including the new Premier League 2016-17 sleeve patch.
2016-17 Premier League sleeve patch
The new Premier League 2016-2017 logo was officially revealed today. It boasts an all-new look that that includes a modern take on the lion icon, created in partnership with global agency DesignStudio and Robin Brand Consultants.
Premier League's video that provides a snapshot of how the Premier League will look and feel in 2016/17, with more to come ahead of next season.
2016-2017 Premier League logo
This is the new Premier League logo from the 2016-17 season onwards.
The new Premier League logo for the 2016-17 season onwards features an all-new design that comes without Barclays name after Premier League announced to remain sponsorless from the 2016-17 season.
"From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition," Premier League Managing Director, Richard Masters, said.
"We are very pleased with the outcome: a visual identity which is relevant, modern and flexible that will help us celebrate everyone that makes the Premier League.
"We look forward to sharing more details of our new positioning in the coming months."
A new look for the Premier LeagueFrom next season, the Premier League is going to look a little bit different...
Posted by Premier League on Tuesday, February 9, 2016
DesignStudio Founder and CEO, Paul Stafford, said that the release was just the start with a lot more to come from the Premier League before the new season begins.
"Our aim was to create an identity that acknowledges everyone who plays a part in one of the most exciting leagues in the world," Stafford said. "And with a fresh, new take on the iconic Lion, we’ve created an identity that’s purpose-built for the demands of the modern world. While staying true to the Premier League’s history and heritage."
What do you think of the new Premier League logo? Let us know in the comments below.
PSG to Wear Two Stars Only on Champions League Kits
Following their second consecutive UEFA Champions League triumph, Paris Saint-Germain will likely add two stars above their crest exclusively on their Champions League kits for the 2026-27 season. This info comes from PSG experts La Source Parisienne (@lasource75006).
The club has decided against featuring them on their Ligue 1 shirts. This decision "stems from a desire to maintain a clean kit aesthetic without an excess of patches, as well as a club mentality focused on securing future titles rather than resting on recent successes."
Barcelona 26-27 Away Kit Leaked - 8 Official Images
The Nike Barcelona 26-27 away kit has already been accidentally added to some online stores.
1. FC Magdeburg 26-27 Away Kit Released
Magdeburg and Hummel have officially revealed the club's new 26-27 away kit, launching it with a special pre-release party for fans at Café Treibgut. It will be worn during the upcoming 2. Bundesliga campaign.
The Hummel 1. FC Magdeburg 26-27 away jersey draws its design inspiration from the Magdeburger Handelshafen, paying tribute to the rich history of the city's historic trade harbor. It follows the release of the club's white and blue striped home kit in late June.
Xabi Alonso Wears Adidas Predator Precision Remake Boots in First Chelsea Training Session
Xabi Alonso has taken charge of his first training session as Chelsea manager ahead of the 26-27 season, and he did so wearing a classic pair of football boots. The Spanish manager was spotted at Cobham wearing an Adidas Predator Precision remake, bringing a touch of nostalgia to the pitch as the squad prepares for their upcoming pre-season friendlies later this month.
The Adidas Predator Precision originally launched in the year 2000 and is known for its iconic fold-over tongue and distinctive rubber grip elements. Alonso, who has a long-standing affinity for the Predator silo, opted for this modern remake of the classic boot for his managerial debut on the London club's training ground.
Thanks to Curve Curve for spotting the boots from Chelsea's official Instagram pictures.
Würzburg 26-27 Home Kit Released
The new Würzburger Kickers home kit was released yesterday. Made by Jako, the new Würzburger Kickers 26-27 home kit will be worn in the upcoming Regionalliga Bayern campaign.
The Würzburg 2026-2027 home kit has a modern design in different shades of red, with white for logos.
Tranmere Rovers 26-27 Home Kit Released
Made by Mills, the new Tranmere Rovers 26-27 home kit has been officially unveiled. Inspired by the club's local heritage, the new Tranmere 26-27 home shirt draws inspiration from "The Wirral Way" to celebrate the team's deep connection to the Wirral area.
The new Mills Tranmere Rovers FC 26-27 home jersey will be worn in the upcoming League Two campaign.
Halifax Town 26-27 Home, Away & Third Kits Released
The new FC Halifax Town 26-27 home kit has been officially released. Manufactured by Adidas, the kit will be worn by the Shaymen during the upcoming National League campaign.
The Adidas FC Halifax Town 26-27 home shirt is based on the standard Adidas Competition Tiro 26 teamwear kit, while the away ("Spain") and third (lime green) kits have been created with the Adidas Locker Room.
