All-New Premier League Logo Unveiled - Sleeve Patch Revealed
Update: We've updated this post with more application examples and images of the all-new Premier League logo, including the new Premier League 2016-17 sleeve patch.
The new Premier League 2016-2017 logo was officially revealed today. It boasts an all-new look that that includes a modern take on the lion icon, created in partnership with global agency DesignStudio and Robin Brand Consultants.
Premier League's video that provides a snapshot of how the Premier League will look and feel in 2016/17, with more to come ahead of next season.
2016-2017 Premier League logo
This is the new Premier League logo from the 2016-17 season onwards.
The new Premier League logo for the 2016-17 season onwards features an all-new design that comes without Barclays name after Premier League announced to remain sponsorless from the 2016-17 season.
"From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition," Premier League Managing Director, Richard Masters, said.
"We are very pleased with the outcome: a visual identity which is relevant, modern and flexible that will help us celebrate everyone that makes the Premier League.
"We look forward to sharing more details of our new positioning in the coming months."
A new look for the Premier LeagueFrom next season, the Premier League is going to look a little bit different...
Posted by Premier League on Tuesday, February 9, 2016
DesignStudio Founder and CEO, Paul Stafford, said that the release was just the start with a lot more to come from the Premier League before the new season begins.
"Our aim was to create an identity that acknowledges everyone who plays a part in one of the most exciting leagues in the world," Stafford said. "And with a fresh, new take on the iconic Lion, we’ve created an identity that’s purpose-built for the demands of the modern world. While staying true to the Premier League’s history and heritage."
What do you think of the new Premier League logo? Let us know in the comments below.
Vintage Football Shirts
from Cult Kits
2003/05 England Beckham #7 Home Shirt (L) Umbro
2011/12 Roma *BNWT* Away Shirt (S) Kappa
1990 Umbro #19 Italia 90 *BNWT* Reissue Template Away Shirt (Multiple Sizes)
2003/04 Juventus Trezeguet #17 *BNWT* Away Shirt (XL) Nike
2009/10 Cardiff City L/S Home Shirt (XL) Puma
1999/00 Bayern Munich Elber #9 Home Shirt (L) Adidas
2000/01 Italy *Player Issue* Training Bib (XL) Kappa Vest
2019/20 AC Milan *BNWT* Red Stadium Jacket (Multiple Sizes) Puma
1998/99 Atletico Madrid Home Socks (Multiple Sizes) Reebok
2015/16 Inter Milan Nagatomo #55 Third Shirt (M) Nike
Adidas Italy 1992 Retro T-Shirt Leaked
We can leak the first images of a new Adidas Italy retro lifestyle t-shirt.
As part of a wider Originals collection aimed at national teams, this new piece brings a strong 1990s aesthetic back to the modern era. The release highlights the German brand's continuing strategy of mining its extensive design archives to create bespoke, off-pitch apparel for its top-tier federations.
The Adidas Italy retro t-shirt features a clean, off-white base color that immediately establishes a classic throwback feel. Drawing direct inspiration from the colors of the Italian national flag, the shirt incorporates striking green, white and red geometric blocks.
Adding heavily to the nostalgic appeal, the chest displays a centralized logo arrangement, featuring a classic Adidas wordmark and Trefoil paired with a faithful recreation of the historic Italian Football Federation crest used throughout the early 1990s.
Other Adidas federations will get the same range in their colors.
Adidas Germany 'Alternate History' 1992 Retro Jacket Leaked
We have the first image of a unique new Adidas Germany retro jacket, showcasing an intriguing new approach from the sportswear brand.
While the design instantly evokes strong nostalgia for the 1990s, this upcoming release is actually an "alternate history" creation. Despite its highly authentic vintage appearance and period-accurate details, this specific track jacket never actually existed in the official Adidas catalogues during the 1990s, making it a brand new addition to their retro-focused lifestyle collection.
To achieve this convincing old-school aesthetic, Adidas has utilized their classic 1992 template as the structural foundation for the design. The garment features a vibrant green base that heavily nods to Germany's traditional away kits of the era. The colors of the German national flag are cleverly completed on the sleeves through large geometric blocks that also recreate the 3 stripes.
The same jacket will also be released for Spain and other Adidas national teams.
Jesse Lingard Wears 'J Lingz' on His Corinthians Kit
Former Manchester United and England midfielder Jesse Lingard yesterday night wore a unique name on the back of his shirt for his current club, Corinthians.
During the Brazilian side's Copa do Brasil clash against Barra FC, Lingard took to the pitch with his popular moniker, 'J Lingz', printed above his squad number. Rather than a permanent vanity choice by the 33-year-old, this unusual kit alteration was part of a coordinated, team-wide initiative where all Corinthians players swapped their traditional names for their recognizable nicknames.
The temporary name changes were implemented as part of a promotional campaign for Brazil's Generic Drug Day, which is officially celebrated on May 20th. Driven by pharmaceutical brand Hypera, the initiative aimed to highlight the importance and reliability of generic medications in public health. By replacing the players' standard names with their nicknames, the club and the sponsor sought to creatively demonstrate that even if the name on the back is different, the player - and by extension, the generic medication - delivers the exact same performance and effect.
Lingard joined the Brazilian giants in March following a stint in South Korea with FC Seoul.
Juventus 26-27 Away Pre-Match Shirt Leaked - Inverted Away Kit Colors
We can share the first look at the new Juventus away pre-match shirt for the 2026-2027 season.
The Adidas Juventus 26-27 away pre-match top introduces a clean, two-tone block design that perfectly captures a vintage aesthetic. The shirt features a solid black torso that is sharply contrasted by off-white raglan sleeves and a matching off-white v-neck collar.
The absolute standout feature of the garment is the application of the logos on the chest. Both the classic Adidas Trefoil and the iconic Juventus zebra crest are rendered in a pale pink. This specific shade of pink has been carefully chosen to directly match the primary base color of the Juventus 26-27 away jersey, creating a cohesive visual link between the pre-match apparel and the official matchday uniform.













